With the development of network human's life has changed a lot. Meanwhile, the requirements among customers have become more and more personalized. Thus, the fashion design industry is developing to the direction of minority and personalization. Furthermore, the emotional expressions and narrative strategies of the designer are also considered. The network consumption pattern and emotion of the specific consumer groups are developed, through study on their consumption behaviors, clothing tastes and favors. Meanwhile, the requirements of the specific consumer groups are also explored. Thus, the consumption groups are precisely targeted. A novel network fashion brand is found based on the above studies, which focuses on selling lifestyles. The set of the online shop is the record of the life dairy. The selling pattern of the clothing on the online shop is presented as visualization of the life dairy. By this, the clothing is no longer still or stiff, but is expressed as an interesting story. And the emotion resonance of the customer is stirred up. Furthermore, the memorability, resolution and emotional beggar of the customer are also enhanced. Finally, the studies are verified and amended by actual sales.