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題名:整合RFM和CAI工具分析顧客價值--超市大數據資料應用
書刊名:創新研發學刊
作者:林郁翔劉傑滔
作者(外文):Lin, Yu-hsiangLao, Kit-to
出版日期:2016
卷期:12:2
頁次:頁1-13
主題關鍵詞:顧客關係行銷顧客價值分析顧客活躍性指標Customer relationship marketingCustomer value analysisRecencyFrequencyMonetary valueRFMCustomer activity index
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:2
  • 點閱點閱:17
期刊論文
1.Goodman, J.(1992)。Leveraging the Customer Database to your Competitive Advantage。Direct Marketing,55(8),26-27。  new window
2.Shani, David、Chalasani, Sujana(1992)。Exploiting Niches Using Relationship Marketing。Journal of Services Marketing,6(4),43-52。  new window
3.Bagozzi, R. P.(1995)。Reflections on relationship marketing in consumer markets。Journal of the Academy of Marketing Science,23(4),272-277。  new window
4.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process: A conceptualization and application。Industrial Marketing Management,23(5),439-452。  new window
5.白榮吉、林台岳、蕭穎謙、鍾文娟、林佩瑩、莊雅婷、丁琦芩(20100600)。影響企業部落格建構與經營因素之多重個案研究--以臺灣服務業為例。創新研發學刊,6(1),128-144。new window  延伸查詢new window
6.熊哲良、孫錦煌(20101200)。從關係行銷的觀點探討加油站的企業形象與服務品質對關係品質及顧客忠誠度之影響--以嘉義市加油站為例。創新研發學刊,6(2),77-88。new window  延伸查詢new window
7.蘇中信、劉俞志、劉蕙(20130700)。以顧客價值為基礎之資料庫行銷架構。資訊管理學報,20(3),341-365。new window  延伸查詢new window
8.Anderson, J. C.、Jain, C.、Chintagunta, P. K.(1993)。Customer Value Assessment in Business Markets。Journal of Business to Business Marketing,1(1),3-29。  new window
9.Carrasco, R. A.、Blasco, M. F.、Herrera-Viedma, E.(2015)。A 2-tuple Fuzzy Linguistic RFM Model and Its Implementation Original Research Article。Procedia Computer Science,55,1340-1347。  new window
10.Dursun, A.、Caber, M.(2016)。Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis。Tourism Management Perspectives,18,153-160。  new window
11.Hu, Y. H.、Yeh, T. W.(2014)。Discovering valuable frequent patterns based on RFM analysis without customer identification information。Knowledge-Based Systems,61,76-88。  new window
12.Hu, Y. H.、Huang, T. C. K.、Kao, Y. H.(2013)。Knowledge discovery of weighted RFM sequential patterns from customer sequence databases。The Journal of Systems and Software,86,779-788。  new window
13.Sheth, J. N.、Parvatiyar, A.(1995)。Relationship marketing in customer markets: antecedents and consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
14.Porter, Micahel E.、Heppelmann, James E.(2014)。How smart, connected products are transforming competition。Harvard Business Review,92(11),11-64。  new window
15.Zeithaml, V. A.(1988)。Consumer perception of piece, quality and value: a means-model and synthesis of evidence。Journal of Marketing,52(3),2-22。  new window
16.大前研一(1988)。回歸策略本質--是為顧客創造價值。世界經濟文摘,31。  延伸查詢new window
17.Hughes, T. P.(1994)。Catastrophes, Phase Shifts, and Large-Scale Degradation of a Caribbean Coral Reef。Science-AAAS-Weekly Paper Edition,265(5178),1547-1551。  new window
18.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
19.Liu, D. R.、Shih, Y. Y.(2005)。Hybrid Approaches to Product Recommendation Based on Customer Lifetime Value and Purchase Preferences。Journal of Systems and Software,77(2),181-191。  new window
學位論文
1.張君薇(2002)。資料庫行銷之顧客終生價值預測模式(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Peppers, D.、Rogers, M.(1997)。Enterprise One to One: Tools for Competing in the Interactive Age。New York, NY:Doubleday。  new window
2.Stone, B.(1995)。Successful direct marketing methods。Lincolnwood, IL:NTC Business Books。  new window
3.任立中、陳靜怡(2015)。行銷研究:發展有效行銷策略之基石。台北:前程文化。  延伸查詢new window
4.陳傑豪(2015)。大數據玩行銷。台北:30雜誌。  延伸查詢new window
5.Kotler, P.、Keller, K. L.、Ang, Swee-Hoon、Leong, Siew Meng、Tan, C. T.(2009)。Marketing Management: An Asian Perspective。New Jersey:Prentice Hall。  new window
圖書論文
1.Bickert, J.(1992)。Database Marketing: An Overview。The Direct Marketing Handbook。New York:McGraw-Hill。  new window
 
 
 
 
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