臺灣文化融合中國、南島、日本和西洋文化，對於文化創意產業的發展應該非常有利。然而為什麼自從推展以來，卻始終脫離不了工作坊的格局，乃至整個產業也呈現停滯的危機？本文以Habart Alter利用玻里尼西亞人的雙船體船結合現代工業材料所創造出Hobie Cat 14為例，分析文化創意產業，可以利用生產者、消費者和制度之間產生良性的循環，不斷開發潛在的市場，使工作坊逐漸擴大成為跨國企業，作為臺灣文化創意產業走出目前經營困境的啟示。

The Taiwanese society is an hybrid of Chinese, Polynesian, Japanese and Western characteristics, and holds great potential for cultural development. Yet the cultural industry remains paradoxically devoid of a strong infrastructure as we struggle to develop identity. This paper analyzes cultural creativity through a case study of how Hobie Alter adapting Polynesian craft technology and modern material to build the Hobie Cat 14, and demonstrates how governments can utilize the connection between manufacturer, consumer and policy to open international markets for the local creative industry, and in turn create economical opportunity.