本文利用資料包絡分析法衡量在2002－2010年期間台灣文化創意產業之生產效率，並以Tobit迴歸分析法探討其影響因素。研究發現：相對於最佳效率而言，資本的使用效率最高，而勞動與產出的效率皆存在改善的空間；另一方面，影響生產效率的因素中，依彈性的大小排序分別為：出口佔營業比率、國內所得與附加價值率，三者在統計上均具有顯著的正面效果。上述結果顯示了三項涵義：一、開拓國外市場為提升台灣文化創意產業生產效率的首要策略，因此政府在政策上應為文化創意產業創造有利於國際競爭力的環境。例如，協助去除各種貿易障礙與產品的推廣促銷；二、國內經濟的成長，可為文化創意產業的國內市場提供重要的支撐；亦即，透過國民所得的提高，增加本國市場的購買力，藉此可建立台灣發展文化創意產業的基本市場；再經由產量的提升降低成本，以創造生產的規模經濟效果；三、文創業者亦應思考如何增加文創產品附加價值率的策略，以創造更高的利潤。

This paper employs the data envelopment analysis to measure the productive efficiency and investigate the determinants of efficiency by Tobit regression in Taiwan's cultural and creative industry during the period 2002-2010. The findings show that capital is the most efficient input, but there exists some spaces to improve labor and output efficiency. Moreover, the statistically significant and positive efficiency determinants ordered by elasticity are: ratio of exports to sale, domestic income and value-added rate. The results suggest three implications. First, expanding foreign market is the most effective approach to increase productive efficiency of cultural and creative industry in Taiwan. The government should create better environments, like removing trade barriers or product promotion, to enhance the international competitiveness. Second, domestic economy could provide a strong support to build a basic market for the firms. The domestic market is helpful to generate economic scale effect by increasing production quantity. Third, the decision-makers in cultural and creative industry should think about how to promote the value-added rate of their goods and services to increase their profit.