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題名:旅遊社群網站資訊傳遞效果、人際關係、休閒涉入對森林旅遊知覺復癒影響關係之實證研究:以臺東縣鸞山森林文化博物館為例
書刊名:觀光與休閒管理期刊
作者:林怡倩 引用關係倪明樑陳宜檉 引用關係
作者(外文):Lin, Yi-chienNi, Ming-liangChen, Yi-cheng
出版日期:2017
卷期:5:1
頁次:頁1-13
主題關鍵詞:森林旅遊資訊傳遞效果人際關係休閒涉入知覺復癒Forest tourismInformation-convey effectLeisure involvementInterpersonal relationshipPerceived restoration
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:48
  • 點閱點閱:22
近年來,國人藉由森林旅遊從事戶外休閒活動的風潮日益盛行,透過森林環境與遊憩活動的結合所產生的休閒體驗,可以使參與者感受到健康、舒暢、樂活的愉悅,甚至達到身、心、靈充分釋放的知覺復癒。本研究以鸞山森林文化博物館為研究場域,深入探討網路時代遊客在參與森林旅遊活動時,旅遊社群網站的資訊傳遞效果、人際關係、休閒涉入及知覺復癒的因果影響關係,研究者以到訪鸞山森林博物館遊客為研究對象,使用問卷調查法進行實證資料蒐集。實證分析結果顯示,旅遊社群網站的資訊傳遞效果對人際關係與休閒涉入有正向顯著的影響關係;人際關係對休閒涉入與知覺復癒存在正向顯著影響;此外,休閒涉入對知覺復癒亦存在著正向顯著的影響效果。期冀本研究之研究結果,可在學術理論上,釐清遊客對於森林旅遊活動時,關於旅遊社群網站的資訊傳遞效果、人際關係、休閒涉入及知覺復癒之影響關係;在實務推動上,能將實證結果與森林旅遊、休閒實務結合,對於國內休閒旅遊與觀光業者在森林旅遊行銷策略的推展上有所助益。
In recent years, forest tourism is becoming a popular trend for modern people's outdoor recreation and leisure activities. Through the leisure experiences from the assimilation of forests' superior eco-environment with recreation activities, forest tourists can enjoy the pleasure of healthy, comfortable and LOHAS or even achieve the refreshment of body, mind and soul for their perceived restoration. This study explored the causal relationships among information-convey, leisure involvement, interpersonal relationship and perceived restoration of tourists visiting Sazasa forest heritage museum in Taitung county. A large-scale questionnaire survey was conducted for empirical data collection of this study. The structural equation modeling (SEM) technique with Smart PLS software was applied to analyze the collected empirical data. The statistical analysis results showed that: (1) information-convey effect is positively associated with visitors' interpersonal relationship and leisure involvement; (2) interpersonal relationship is positively associated with leisure involvement and perceived restoration; (3) visitor leisure involvement is also confirmed as a critical predictor for visitors' perceived restoration. Drawing on the research results and implications of this study, some instrumental suggestions were proposed for indigenous tribes, community groups, government institutions and future research.
期刊論文
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9.余家斌、趙彥琛、陳薇如(20151200)。森林環境對生心理狀態效益之研究。中華林學季刊,48(4),363-375。  延伸查詢new window
10.李素馨、郭彰仁、張肇翰、謝宗恒(20100600)。國家森林遊樂區之遊憩體驗與知覺復癒關係研究--以內洞國家森林遊樂區為例。戶外遊憩研究,23(2),1-24。new window  延伸查詢new window
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學位論文
1.盧宜蔓(2009)。大學生的溝通姿態、自尊與人際關係之研究(碩士論文)。高雄師範大學,高雄市。  延伸查詢new window
2.Chu, Shu-Chuan(2009)。Determinants of Consumer Engagement in Electronic Word-of-Mouth in Social Networking Sites(博士論文)。University of Texas at Austin。  new window
3.曾慈慧(2003)。景觀環境與福祉及復癒關係之研究(博士論文)。國立臺灣大學。  延伸查詢new window
4.蕭涵中(2013)。電子口碑訊息來源可信度與產品涉入程度對旅遊產品購買意圖影響之研究(碩士論文)。中國文化大學,臺北市。  延伸查詢new window
5.張肇翰(2007)。現地與虛擬國家森林遊樂區之遊憩體驗與知覺復癒關係之比較--以內洞國家森林遊樂區為例(碩士論文)。逢甲大學,臺中市。  延伸查詢new window
圖書
1.吳守從、陳永寬(2012)。森林遊樂。臺北:五南圖書。  延伸查詢new window
2.饒見維(2015)。情緒涵養。五南圖書出版股份有限公司。  延伸查詢new window
3.Sherif, C. W.、Sherif, M.、Nebergall, R. E.(1981)。Attitude and Attitude Change: The Social Judgment-Involvement Approach。Westport, CT:Greenwood Press。  new window
圖書論文
1.Ulrich, R. S.、Dimberg, U.、Driver, B. L.(1991)。Psychophysiological Indicators of Leisure Benefits。Benefits of Leisure。Venture Publishing。  new window
2.Kaplan, R.、Kaplan, S.(1989)。Nearby Nature。The Experience of Nature: A Psychological Perspective。NY:Cambridge University Press。  new window
 
 
 
 
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