創業現在已經成為商業活動主流，而其所創造出之附加價值像是能提供更多的就業機會，使就業率上升失業率降低增加經濟成長等等，都對台灣經濟體系有很大的貢獻。而創業經營者面對競爭激烈的環境時，需要考慮的因素很多，忽略了某個因素都可能造成創業的失敗。所以創業者如何提升創業績效脫穎而出，取得競爭優勢的地位，其所需具備的成功關鍵因素為何，乃是目前創業經營者實務管理上相當重要的課題。本研究採次級資料蒐集與分析、深入訪談法，並選取1家成功的新創公司作為訪談對象，希望藉此了解新創公司個案創的創業動機、發展過程、營運模式，以及在競爭激烈且不斷變動的環境下，新創公司的應對方式。努力尋找新創事業需要的相關特點提供現行以及未來欲創業者在新創事業上有更多想法及參考。

Entrepreneurship is the mainstream in business society and the additional values could lead more job opportunities open, following with increasing ratio in employment, and also expand the economical scope. The entrepreneurial operators in the face of highly competitive environment, the need to consider many factors, ignoring a factor may cause business failure. Therefore, how to improve the entrepreneurial performance of entrepreneurs to stand out, to obtain a competitive advantage position, the necessary key factors for success, but the current business management practice is very important subject. Secondary data collection and analysis were taken as the major strategy of this study; in-depth interviews, and select one successful start-up companies as the interview object, In order to find out the entrepreneurial motivation, development process related to business model and also the way in which startups respond in a competitive and constantly changing environment. The authors strive to find the characteristics of the needs of new business to provide the existing strategies for future entrepreneurs and more practical references for a greater development.