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題名:大專生對於學校學生餐廳之滿意情形探討--以國立臺北科技大學為例
書刊名:運動休閒餐旅研究
作者:葉佳政張紹偉李政毅楊翊呈
作者(外文):Yeh, Chia-chengZhang, Shao-weiLi, Jheng-yiYang, Yi-cheng
出版日期:2017
卷期:12:2
頁次:頁21-40
主題關鍵詞:混合研究便利性抽樣立意抽樣Mixed methods researchConvenience samplingPurposive sampling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:7
  • 點閱點閱:4
在現今社會中,由於就學、工作方面等的因素,現代人三餐在外的情況,已經幾乎無法避免。而在外用餐場所相當多元化,該選擇在何處用餐,也就取決於人們對何處用餐場所有著較高的滿意度,滿意度的高低將會影響顧客再次選擇同一件事物的基準。本研究透過混合研究法,採量化為主,質性為輔的研究方式。以國立台北科技大學學生作為研究對象,首先以問卷調查法搭配便利性抽樣方式,進行資料的蒐集,最後有效問卷為355 份,並進行量化資料的分析。之後透過深度訪談法搭配立意抽樣方式,訪談3 位國立台北科技大學學生,以進行質性資料的蒐集與分析。本研究試圖瞭解大專生對於學校學生餐廳之滿意情形,以及不同人口背景的學生對於學生餐廳滿意情形是否有所差異。而研究結果發現:學生整體而言對於學校學生餐廳滿意度之現況趨向滿意,其中不同人口背景變項之學生,在伙食費方面的不同,對於學生餐廳滿意度有著顯著的差異。雖然結果顯示學生對於學生餐廳滿意程度大致偏向正向,但如能更加瞭解並改善,相信應能提供學生更加優良且舒適的用餐環境。
Due to busy school and work schedules, people living in modern societies are increasingly compelled to have meals outside their homes. Dining options are also becoming increasingly diverse. The choice of dining areas is based upon the diners' level of satisfaction. This satisfaction also serves as the standard affecting a customer's likelihood to select the same item again. Mixed methods research was employed in this study, with quantifiable approach used as the primary means and qualitative approach adopted as the supplementary approach. Students of National Taipei University of Technology were selected as research targets. A questionnaire survey combined with convenience sampling was used to collect data that collected 355 effective survey forms that were then used for the analysis of quantitative data. This is followed by in-depth interviews combined with purposive sampling. 3 college students from National Taipei University of Technology were interviewed to collect and analyze qualitative data. This study attempted to assess student satisfaction of the student restaurants and analyze whether the said satisfaction differed according to the students' demographic backgrounds. Results of the study revealed that students generally felt satisfied with the student restaurant. The demographic background variable of meal expenses was also a significant element in the satisfaction of student restaurants. Although the results revealed that students' satisfaction with the campus restaurant tended to be positive, better understanding and improvements will provide students with enhanced and more comfortable dining environments.
期刊論文
1.林瑩昭(20100600)。學校餐廳顧客滿意度之研究--以臺南科技大學為例。運動休閒餐旅研究,5(2),41-59。new window  延伸查詢new window
2.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
3.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
4.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research。Journal of Marketing,58(1),111-124。  new window
5.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
學位論文
1.吳正雄(1998)。國際來華旅客對中華餐飲消費行為之研究(碩士論文)。中國文化大學,台北市。  延伸查詢new window
2.樊期斌(2000)。餐飲管理服務品質之研究--以國立雲林科技大學學校餐廳為例(碩士論文)。國立雲林科技大學。  延伸查詢new window
圖書
1.高秋英(1999)。餐飲管理:理論與實務。台北:揚智文化。  延伸查詢new window
2.黃士滔、傅和彥(2004)。品質管理觀念、理論與方法。臺北:前程出版股份有限公司。  延伸查詢new window
3.梁世武(2001)。市場調查理論實務手冊。臺北市:雙葉書廊。  延伸查詢new window
4.郭生玉(2012)。心理與教育研究法--量化、質性與混合研究方法。臺北市:精華書局。  延伸查詢new window
其他
1.劉昭賢,林長拓,陳漢恩(2014)。學生對於餐廳之滿意度相關研究--以南部某科技大學為例,http://www.hwai.edu.tw/hca/files/literature/6824.3424_6U66666N666666666s-6H6n666Y66666j666666.pdf。  延伸查詢new window
 
 
 
 
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