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題名：沉浸戀愛氛圍將左右著消費者的思維與行為？
書刊名：中山管理評論
作者：蕭至惠 引用關係／蔡進發 引用關係／曾千桓
作者(外文)：Hsiao, Chih-hui／Tsai, Chin-fa／Tseng, Chien-huan
出版日期：2018
卷期：26:2
頁次：頁135-172
主題關鍵詞：求偶思維；品牌概念形象；自我建構；衝動性購買行為；Mating mind-sets；Brand concept-image；Self construal；Impulsive purchasing behavior
原始連結：連回原系統網址new window
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  • 共同引用共同引用:22
  • 點閱點閱:10
期刊論文
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27.Monga, A. B.、John, D. R.(2010)。What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation。Journal of Marketing，74(3)，80-92。  new window
28.Hagtvedt, H.、Patrick, V. M.(2009)。The broad embrace of luxury: Hedonic potential as a driver of brand extendibility。Journal of Consumer Psychology，19(4)，608-618。  new window
29.Monga, Alokparna B.、Gürhan-Canli, Zeynep(2012)。The Influence of Mating Mind-Sets on Brand Extension Evaluation。Journal of Marketing Research，49(4)，581-593。  new window
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33.Gangestad, S. W.、Garver-Apgar, C. E.、Simpson, J. A.、Cousins, A. J.(2007)。Changes in Women's Mate Preferences Across the Ovulatory Cycle。Journal of Personality and Social Psychology，92(1)，151-163。  new window
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42.Diittmar, Helga、Beattie, Jane、Friese, Susanne(1995)。Gender identity and material symbols: Objects and decision considerations in impulse purchases。Journal of Economic Psychology，16(3)，491-511。  new window
43.Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research，18(1)，509-514。  new window
44.Shiv, Baba、Fedorikhin, Alexander(1999)。Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making。Journal of Consumer Research，26(3)，278-292。  new window
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46.Zhang, Y. L.、Shrum, L. J.(2009)。The influence of self-construal on impulsive consumption。Journal of Consumer Research，35(5)，838-850。  new window
47.Barron, F. M.、Harrington, D. M.(1981)。Creativity, Intelligence, and Personality。Annual Review of Psychology，32(1)，439-476。  new window
48.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research，14(3)，396-402。  new window
49.Kacen, J. J.、Lee, Julie A.(2002)。The Influence of Culture on Consumer Impulsive Buying Behavior。Journal of Consumer Psychology，12(2)，163-176。  new window
50.Markus, Hazel R.、Kitayama, Shinobu(1991)。Culture and the self: Implications for cognition, emotion, and motivation。Psychological Review，98(2)，224-253。  new window
51.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
52.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
53.Hong, Ying Yi、Morris, Michael W.、Chiu, Chi Yue、Benet-Martínez, Verónica(2000)。Multicultural minds: A dynamic constructivist approach to culture and cognition。American Psychologist，55(7)，709-720。  new window
54.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research，18(2)，185-193。  new window
55.Escalas, J. E.(2004)。Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion。Journal of Advertising，33(2)，37-48。  new window
56.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
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58.Rook, Dennis W.(1987)。The Buying Impulse。Journal of Consumer Research，14(2)，189-199。  new window
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學位論文
1.Sligte, D. J.(2013)。The Functionality of Creativity(博士論文)。University of Amsterdam。  new window
圖書
1.Maslow, A. H.、Lowry, R.(1968)。Toward a Psychology of Being。New York：Van Nostrand。  new window
2.Buss, D. M.(2003)。The Evolution of Desire: Strategies of Human Mating。New York：Basic Books。  new window
3.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.衛生福利部食品藥物管理署(2002)。青春期--教師手冊，http://www.fda.gov.tw/TC/newsContent.aspx?id=1636&chk=43d98a05-de5e-4c1f-9a3d-7bbd13a2201d¶m=n%3D338%26cid%3D3%26cchk%3D46552e96-810a-42c3-83e1-bd5e42344633#.VxcLNLdJlwE。  new window
圖書論文
1.Hsu, F. L. K.(1985)。The self in cross-cultural perspective。Culture and Self: Asian and Western perspectives。Tavistock。  new window
 
 
 
 
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