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題名：探討醫療社群網站使用行為意圖之實證研究
書刊名：醫療品質雜誌
作者：劉淑芬／黃維民／高祺凱／蘇雅雯／李淞維／陳佳群／何聖佑
作者(外文)：Liu, Shu-fen／Huang, Wei-min／Kao, Chi-kai／Su, Ya-wen／Li, Sung-wei／Chen, Chia-chun／Ho, Sheng-yow
出版日期：2018
卷期：12:3
頁次：頁48-55
主題關鍵詞：醫療社群網站；理性行為理論；使用與滿足理論；臉書；Health social networking site；Theory of reasoned action；Uses and gratification theory；Facebook
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:6
目的：社群網站（social networking site）近年來變得非常受歡迎。Facebook®為臺灣造訪率最高的社群網站。能持續使用是維持醫療社群網站存續經營的重要課題。本研究探討利用Facebook®醫療社群網站，影響使用者持續使用意圖的因素。方法：本研究以結構式問卷，針對使用Facebook®醫療社群網站使用者進行問卷調查。針對影響持續使用意圖的構面因素，包括知覺易用性、知覺有趣性、信任、滿意度、社群轉換成本、隱私政策、態度及主觀規範實證研究。結果：路徑分析顯示滿意度、態度及主觀規範因素會正向影響持續使用意圖。知覺易用性、知覺有趣性、信任及隱私政策四項因素，會間接經由態度因素影響持續使用意圖。信任因素是最重要影響持續使用意圖。而社群轉換成本因素則不影響持續使用意圖。結論：Facebook®醫療社群網站使用者，信任是最重要影響使用者持續使用的因素。研究結果可作為醫療社群網站以及醫院資訊網站建構的重要參考。
Purpose: Social networking sites are highly popular worldwide. Facebook is the most popular and most visited social networking site in Taiwan. Ensuring that users continue to visit the website is vital for Facebook's ongoing viability. We investigated the factors that determine a user's intention to continue using a networking website. Methods: A structured questionnaire survey was conducted to investigate the following eight factors that might affect a user's continued use of Facebook: perceived ease of use, perceived playfulness, trust, satisfaction, community switching cost, privacy policy, attitude of behavior, and subjective norms. Results: Our results, based on path analysis, found that three factors, namely satisfaction, attitude of behavior, and subjective norm, positively affected a user's continued use of Facebook. Perceived ease of use, perceived playfulness, trust, and privacy policy indirectly affected users' intentions to continue using the website through attitude of behavior. Trust was the strongest determinant of continued use, whereas community switching cost had the weakest effect. Conclusion: Trust had the strongest effect on users' intentions to continue using Facebook. Our results could serve as useful guidance to website providers for establishing or maintaining social networking sites, including those related to health and hospital information.
期刊論文
1.Karaali, D.、Gumussoy, C. A.、Calisir, F.(2010)。Factors affecting the intention to use a web-based learning system among blue-collar workers in the automotive industry。Computers in Human Behavior，27(1)，343-354。  new window
2.Chau, Vinh Sum、Ngai, Liqing W. L. C.(2010)。The Youth Market for Internet Banking Services: Perceptions, Attitude and Behaviour。Journal of Services Marketing，24(1)，42-60。  new window
3.Swan, M.(2009)。Emerging patient-driven health care models: an examination of health social networks, consumer personalized medicine and quantified self-tracking。International Journal of Environmental Research and Public Health，6(2)，492-525。  new window
4.Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science，32(3)，293-311。  new window
5.Katz, E.(1959)。Mass Communications research and the study of popular culture: an editorial note on a possible future for this journal。Studies in Public Communication，2，1-6。  new window
6.Shih, H.-P.、Lai, K.-H.、Cheng, T. C. E.(2013)。Informational and relational influences on electronic word of mouth: An empirical study of an online consumer discussion forum。International Journal of Electronic Commerce，17(4)，137-166。  new window
7.Stutzman, F.、Capra, R.、Thompson, J.(2011)。Factors mediating disclosure in social network sites。Computers in Human Behavior，27(1)，590-598。  new window
8.(2016)。「社群服務調查與使用概況」報告。創市際市場研究顧問公司雙週刊，67。  延伸查詢new window
9.Van Der Velden, M.、El Emam, K.(2013)。Not all my friends need to know: a qualitative study of teenage patients, privacy, and social media。Journal of the American Medical Informatics Association，20(1)，16-24。  new window
10.Syed-Abdul, S.、Lin, C. W.、Scholl, J.(2011)。Facebook use leads to health-care reform in Taiwan。The Lancet，377(9783)，2083-2084。  new window
11.Lankton, N. K.、McKnight, D. H.、Thatcher, J. B.(2012)。The moderating effects of privacy restrictiveness and experience on trusting beliefs and habit: an empirical test of intention to continue using a social networking website。IEEE Transactions on Engineering Management，59(4)，654-665。  new window
12.Lim, K. S.、Hills, M. D.、Choo, W. Y.、Wong, M. H.、Wu, C.、Tan, C. T.(2013)。A web-based survey of attitudes toward epilepsy in secondary and tertiary students in Malaysia, using the Public Attitudes toward Epilepsy (PATE) scale。Epilepsy & Behavior，26(2)，158-161。  new window
13.Hsu, Chin-Lung、Lin, Judy Chuan-Chuan(2008)。Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation。Information and Management，45(1)，65-74。  new window
14.Bhattacherjee, Anol(2001)。Understanding Information Systems Continuance: An Expectation-Confirmation Model。MIS Quarterly，25(3)，351-370。  new window
15.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
會議論文
1.Karnik, M.、Oakley, I.、Venkatanathan, J.、Spiliotopoulos, T.、Nisi, V.(2013)。Uses and gratifications of a facebook media sharing group。ACM。821-826。  new window
圖書
1.Severin, Werner J.、Tankard, James W. Jr.(2001)。Communication Theories: Origins, Methods, and Uses in the Mass Media。Addison Wesley Longman。  new window
2.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
3.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.資策會產業情報研究所(2014)。網路社群使用現況分析報告，http://mic.iii.org.tw/intelligence/pressroom/pop_pressfull.asp?sno=364&typel=2， 。  延伸查詢new window
 
 
 
 
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