期刊論文| 1. | Te'eni-Harari, Tali、Lehman-Wilzig, Sam N.、Lampert, Shlomo I.(2009)。The importance of product involvement for predicting advertising effectiveness among young people。International Journal of Advertising，28(2)，203-229。   |
| 2. | Allan, D.(2008)。A content analysis of music placement in prime-time television advertising。Journal of Advertising Research，48(3)，404-417。 |
| 3. | Debevec, K.、Iyer, E.(1986)。The influence of spokespersons in altering a product's gender image: Implications for advertising effectiveness。Journal of Advertising，15(4)，12-20。 |
| 4. | Belk, R. W.(1990)。The role of possessions in constructing and maintaining a sense of past。Advances in Consumer Research，17(1)，669-676。 |
| 5. | Schindler, R. M.、Holbrook, M. B.(2003)。Nostalgia for early experience as a determinant of consumer preferences。Psychology & Marketing，20(4)，275-302。 |
| 6. | Lavack, A. M.、Thakor, M. V.、Bottausci, I.(2008)。Music-brand congruency in high- and low-cognition radio advertising。International Journal of Advertising，27(4)，549-568。 |
| 7. | Whipple, T. W.、McManamon, M. K.(2002)。Implications of using male and female voices in commercials: An exploratory study。Journal of Advertising，31(2)，79-91。 |
| 8. | Sarrazin, N.(2006)。India's music: Popular film songs in the classroom。Music Educators Journal，93(1)，26-32。 |
| 9. | Merchant, Altaf、Rose, Gregory M.(2013)。Effects of advertising-evoked vicarious nostalgia on brand heritage。Journal of Business Research，66(12)，2619-2625。 |
| 10. | Garretson, Judith A.、Niedrich, Ronald W.(2004)。Spokes-characters: Creating character trust and positive brand attitudes。Journal of Advertising，33(2)，25-36。 |
| 11. | Sojka, J. Z.、Giese, J. L.(1997)。Thinking and/or feeling: An examination of interaction between processing styles。Advances in Consumer Research，24，438-442。 |
| 12. | Olsen, G. Douglas、Pracejus, John W.(2004)。Integration of Positive and Negative Affective Stimuli。Journal of Consumer Psychology，14(4)，374-384。 |
| 13. | Havlena, William J.、Holak, Susan L.(1991)。The good old days: Observations on nostalgia and its role in consumer behavior。Advances in Consumer Research，18(1)，323-329。 |
| 14. | Hirsch, Alan R.(1992)。Nostalgia: A Neuropsychiatric Understanding。Advances in Consumer Research，19(1)，390-395。 |
| 15. | Leigh, Thomas W.、Peters, Cara、Shelton, Jeremy(2006)。The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption。Journal of the Academy of Marketing Science，34(4)，481-493。 |
| 16. | Kessous, A.、Roux, E.(2008)。A semiotic analysis of nostalgia as a connection to the past。Qualitative Market Research: An International Journal，11(2)，192-212。 |
| 17. | Sierra, Jeremy J.、McQuitty, Shaun(2007)。Attitudes and emotions as determinants of nostalgia purchases: An application of social identity theory。Journal of Marketing Theory and Practice，15(2)，99-112。 |
| 18. | Moschis, G. P.、Churchill, G. A. Jr.(1979)。An Analysis of the Adolescent Consumer。Journal of Marketing，43(3)，40-49。 |
| 19. | Stern, Barbara B.(1992)。Historical and personal nostalgia in advertising text: The fin de siecle effect。Journal of Advertising，21(4)，11-22。 |
| 20. | Hahn, Minhi、Hwang, Insuk(1999)。Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource-Matching Perspective。Psychology & Marketing，16(8)，659-675。 |
| 21. | Bellizzi, J. A.、Milner, L.(1991)。Gender Positioning of a Traditionally Male-Dominant Product。Journal of Advertising Research，31(3)，72-79。 |
| 22. | Putrevu, Sanjay(2008)。Consumer responses toward sexual and nonsexual appeals: The Influence of involvement, need for cognition (NFC), and gender。Journal of Advertising，37(2)，57-70。 |
| 23. | Holbrook, Morris B.、Schindler, Robert M.(1989)。Some Exploratory Findings on the Development of Musical Tastes。Journal of Consumer Research，16(1)，119-124。 |
| 24. | Yalch, R. F.(1991)。Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans。Journal of Applied Psychology，76(2)，268-275。 |
| 25. | Roy, R.、Ng, S.(2012)。Regulatory focus and preference reversal between hedonic and utilitarian consumption。Journal of Consumer Behaviour，11(1)，81-88。 |
| 26. | Reisenwitz, Timothy H.、Iyer, Rajesh、Cutler, Bob(2004)。Nostalgia Advertising and the Influence of Nostalgia Proneness。Marketing Management Journal，14(2)，55-66。 |
| 27. | Merchant, Altaf、Ford, John B.、Rose, Gregory(2011)。How Personal Nostalgia Influences Giving to Charity。Journal of Business Research，64(6)，610-616。 |
| 28. | Marchegiani, Christopher、Phau, Ian(2011)。The Value of Historical Nostalgia for Marketing Management。Marketing Intelligence & Planning，29(2)，108-122。 |
| 29. | Chou, Hsuan-Yi、Lien, Nai-Hwa(2010)。Advertising effects of songs' nostalgia and lyrics' relevance。Asia Pacific Journal of Marketing and Logistics，22(3)，314-329。 |
| 30. | Lasaleta, J. D.、Sedikides, C.、Vohs, K. D.(2014)。Nostalgia weakens the desire for money。Journal of Consumer Research，41(3)，713-729。 |
| 31. | Marchegiani, C.、Phau, I.(2013)。Development and validation of the personal nostalgia scale。Journal of Marketing Communications，19(1)，22-43。 |
| 32. | Muehling, D. D.、Pascal, V. J.(2012)。An involvement explanation for nostalgia advertising effects。Journal of Promotion Management，18(1)，100-118。 |
| 33. | Zhao, Guangzhi、Muehling, Darrel D.、Kareklas, Ioannis(2014)。Remembering the good old days: The moderating role of consumer affective state on the effectiveness of nostalgic advertising。Journal of Advertising，43(3)，244-255。 |
| 34. | Aaker, J.、Maheswaran, D.(1997)。The effects of cultural orientation on persuasion。Journal of Consumer Research，24(3)，315-328。 |
| 35. | Ali, A.、Ali, R.、Kumar, D.、Hafeez, M. H.、Ghufran, B.(2012)。Gender role portrayal in television advertisements: Evidence from Pakistan。Information Management and Business Review，4(6)，340-351。 |
| 36. | Allan, D.(2006)。Effects of popular music in advertising on attention and memory。Journal of Advertising Research，46(4)，434-444。 |
| 37. | Batcho, K. I.(2007)。Nostalgia and the emotional tone and content of song lyrics。The American Journal of Psychology，120(3)，361-381。 |
| 38. | Braun-LaTour, K. A.、LaTour, M. S.、Zinkhan, G. M.(2007)。Using childhood memories to gain insight into brand meaning。Journal of Marketing，71(2)，45-60。 |
| 39. | Chang, C.-C.、Li, H.(2010)。Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the US。International Journal of Advertising，29(3)，451-472。 |
| 40. | Chou, H.-Y.、Lien, N.-H.(2014)。Old songs never die: Advertising effects of evoking nostalgia with popular songs。Journal of Current Issues & Research in Advertising，35(1)，29-49。 |
| 41. | Cui, R.(2015)。A review of nostalgic marketing。Journal of Service Science and Management，8(1)，125-131。 |
| 42. | Dolliver, M.(2010)。How people perceive gender in voiceovers。Adweek，51(10)，18。 |
| 43. | Ford, J. B.、Merchant, A.(2010)。Nostalgia drives donations: The power of charitable appeals based on emotions and intentions。Journal of Advertising Research，50(4)，450-459。 |
| 44. | Gineikiene, J.(2013)。Consumer nostalgia literature review and an alternative measurement perspective。Organizations and Markets in Emerging Economies，4(2)，112-149。 |
| 45. | Goulding, C.(2002)。An exploratory study of age related vicarious nostalgia and aesthetic consumption。Advances in Consumer Research，29，542-546。 |
| 46. | Hafeez, M.、Jowsey, B. M.、Chong, C. W.、Muhammad Sabbir, R.(2015)。Determinants of nostalgia sensitivity in nostalgic driven advertising。International Journal of Academic Research in Psychology，2(1)，556-580。 |
| 47. | Harkins, D. A.、Ray, S.(2004)。An exploratory study of mother-child storytelling in East India and Northeast United States。Narrative Inquiry，14(2)，347-367。 |
| 48. | Harwood, R. L.、Schölmerich, A.、Schulze, P. A.(2000)。Homogeneity and heterogeneity in cultural belief systems。New directions for child and adolescent development，2000(87)，41-57。 |
| 49. | Holak, S. L.、Matveev, A. V.、Havlena, W. J.(2008)。Nostalgia in post-socialist Russia: Exploring applications to advertising strategy。Journal of Business Research，61(2)，172-178。 |
| 50. | Hsiao, C.-H.(2013)。Does the manipulation of nostalgia really increase the value of travel products?。Journal of Outdoor Recreation Study，26(1)，31-68。 |
| 51. | Ju, I.、Jun, J. W.、Dodoo, N. A.、Morris, J.(2015)。The influence of life satisfaction on nostalgic advertising and attitude toward a brand。Journal of Marketing Communications，1-15。 |
| 52. | Khare, A.(2012)。Influence of culture on Indian Consumers' preference to shop at small retail stores。Journal of Global Marketing，25(2)，100-111。 |
| 53. | Khare, A.(2013)。Culture, small retail stores, and Indian consumer preferences: A moderating role of demographics。International Review of Retail, Distribution & Consumer Research，23(1)，87-109。 |
| 54. | Lee, Y. H.、Mason, C.(1999)。Response to information incongruency in advertising: The role of expectancy, relevancy, and humor。Journal of Consumer Research，26(2)，156-169。 |
| 55. | Hajlaoui, Leila Lefi、Gharbi, Abderrazak(2011)。Nostalgia and brand attachment: Theoretical framework and application in the case of a Tunisian advertising。Journal of Business Studies Quarterly，3(1)，187-200。 |
| 56. | Lien, N.-H.、Chou, H.-Y.、Chang, C.-H.(2012)。Advertising effectiveness and the match-up hypothesis: Examining spokesperson sex, attractiveness type, and product image。Journal of Current Issues & Research in Advertising，33(2)，282-300。 |
| 57. | Marchegiani, C.、Phau, I.(2010)。Away from "unified nostalgia": Conceptual differences of personal and historical nostalgia appeals in advertising。Journal of Promotion Management，16(1/2)，80-95。 |
| 58. | Marchegiani, C.、Phau, I.(2013)。Personal and historical nostalgia e a comparison of common emotions。Journal of Global Marketing，26(3)，137-146。 |
| 59. | Merchant, A.、Ford, J. B.、Dianoux, C.、Herrmann, J.-L.(2015)。Development and validation of an emic scale to measure ad-evoked nostalgia in France。International Journal of Advertising，35(4)，706-729。 |
| 60. | Merchant, A.、LaTour, K.、Ford, J. B.、Latour, M. S.(2013)。How strong is the pull of the past? Measuring personal nostalgia evoked by advertising。Journal of Advertising Research，53(2)，150-163。 |
| 61. | Meyers, O.(2009)。The engine's in the front, but its heart's in the same place: Advertising, nostalgia, and the construction of commodities as realms of memory。The Journal of Popular Culture，42(4)，733-755。 |
| 62. | Muehling, D. D.(2013)。The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes。Journal of Marketing Communications，19(2)，98-113。 |
| 63. | Muehling, D. D.、Sprott, D. E.、Sultan, A. J.(2014)。Exploring the boundaries of nostalgic advertising effects: A consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements。Journal of Advertising，43(1)，73-84。 |
| 64. | Purnawirawan, N.、Eisend, M.、De Pelsmacker, P.、Dens, N.(2015)。A meta-analytic investigation of the role of valence in online reviews。Journal of Interactive Marketing，31，17-27。 |
| 65. | Raychaudhury, A. B.(2004)。Nostalgia of 'desh', memories of partition。Economic and Political Weekly，39(52)，5653-5660。 |
| 66. | Rindfleisch, A.、Freeman, D.、Burroughs, J. E.(2000)。Nostalgia, materialism, and product preference: An initial inquiry。Advances in Consumer Research，27，36-41。 |
| 67. | Roehm, M. L.(2001)。Instrumental vs. vocal versions of popular music in advertising。Journal of Advertising Research，41(3)，49-58。 |
| 68. | Stern, B. B.、Gould, S. J.、Tewari, S.(1993)。Sex-typed service images: An empirical investigation of self-service variables。The Service Industries Journal，13(3)，74-96。 |
| 69. | Te'eni-Harari, T.(2014)。Clarifying the relationship between involvement variables and advertising effectiveness among young people。Journal of Consumer Policy，37(2)，183-203。 |
| 70. | Unger, L. S.、McConocha, D. M.、Faier, J. A.(1991)。The use of nostalgia in television advertising: A content analysis。Journalism Quarterly，68(3)，345-353。 |
| 71. | Verma, S.(2009)。Do all advertising appeals influence consumer purchase decision: An exploratory study。Global Business Review，10(1)，33-43。 |
| 72. | Baker, Stacey Menzel、Kennedy, Patricia F.(1994)。Death By Nostalgia: a Diagnosis of Context-Specific Cases。NA--Advances in Consumer Research，21(1)，169-174。 |
| 73. | Holbrook, Morris B.(1993)。Nostalgia and consumption preferences: Some emerging patterns of consumer tastes。Journal of Consumer Research，20(2)，245-256。 |
| 74. | Routledge, Clay、Arndt, Jamie、Sedikides, Constantine、Wildschut, Tim(2008)。A Blast from the Past: The Terror Management Function of Nostalgia。Journal of Experimental Social Psychology，44(1)，132-140。 |
| 75. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 |
| 76. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 |
| 77. | Kacen, J. J.、Lee, Julie A.(2002)。The Influence of Culture on Consumer Impulsive Buying Behavior。Journal of Consumer Psychology，12(2)，163-176。 |
| 78. | Markus, Hazel R.、Kitayama, Shinobu(1991)。Culture and the self: Implications for cognition, emotion, and motivation。Psychological Review，98(2)，224-253。 |
| 79. | Muehling, Darrel D.、Pascal, Vincent J.(2011)。An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses。Journal of Advertising，40(2)，107-122。 |
| 80. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 |
| 81. | Muehling, D. D.、Sprott, D. E.(2004)。The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects。Journal of Advertising，33(3)，25-35。 |
| 82. | Pascal, Vincent J.、Sprott, David E.、Muehling, Darrel D.(2002)。The influence of evoked nostalgia on consumers' responses to advertising: An exploratory study。Journal of Current Issues and Research in Advertising，24(1)，39-47。 |
| 83. | Alpert, Mark I.、Alpert, Judy I.、Maltz, Elliot N.(2005)。Purchase occasion influence on the role of music in advertising。Journal of Business Research，58(3)，369-376。 |
| 84. | Holbrook, M. B.、Schindler, R. M.(1991)。Echoes of the dear departed past: Some work in progress on nostalgia。Advances in Consumer Research，18(1)，330-333。 |
| 85. | Laczniak, R. N.、Kempf, D. S.、Muehling, D. D.(1999)。Advertising message involvement: the role of enduring and situational factors。Journal of Current Issues & Research in Advertising，21(1)，51-61。 |