期刊論文| 1. | Morelli, N.(2009)。Service as value co-production: Reframing the service design process。Journal of Manufacturing Technology Management，20(5)，568-590。   |
| 2. | Omar, O.、Kent, A.(2001)。International Airport Influences on Impulsive Shopping: Trait and Normative Approach。International Journal of Retail & Distribution Management，29(5)，226-235。 |
| 3. | Gremler, D. D.、Gwinner, K. P.、Brown, S. W.(2001)。Generating positive word-of-mouth communication through customer-employee relationships。International Journal Service Industry Management，12(1)，44-59。 |
| 4. | Sharma, P.、Sivakumaran, B.、Marshall, R.(2010)。Impulse buying and variety seeking: A trait-correlates perspective。Journal of Business Research，63(3)，276-283。 |
| 5. | Smith, G.(2004)。Brand image transfer through sponsorship: A consumer learning process。Journal of Marketing Management，3(20)，457-474。 |
| 6. | Sichtmann, C.(2007)。An analysis of antecedents and consequences of trust in a corporate brand。European Journal of Marketing，41(9/10)，999-1015。 |
| 7. | Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research，22(3)，305-313。 |
| 8. | Dholakia, Utpal M.(2000)。Temptation and resistance: An integrated model of consumption impulse formation and enactment。Psychology & Marketing，17(11)，955-982。 |
| 9. | Vohs, K. D.、Faber, R. J.(2007)。Spent resources: Self regulatory resource availability affects impulse buying。Journal of Consumer Research，33(4)，537-547。 |
| 10. | Badrinarayanan, V.、Becerra, E. P.、Kim, C. H.、Madhavaram, S.(2012)。Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea。Journal of The Academy of Marketing Science，40(4)，539-557。 |
| 11. | Han, H.、Hyun, S. S.(2013)。Image congruence and relationship quality in predicting switching intention: Conspicuousness of product use as a moderator variable。Journal of Hospitality and Tourism Research，37(3)，303-329。 |
| 12. | Hu, Haiyan、Jasper, Cynthia R.(2007)。A cross-cultural examination of the effects of social perception styles on store image formation。Journal of Business Research，60(3)，222-230。 |
| 13. | Koufaris, M.、Kambil, Ajit、LaBrabera, P. A.(2001)。Consumer Behavior in Web-based Commerce: an Empirical Study。International Journal of Electronic Commerce，6(2)，115-138。 |
| 14. | Chow, Hsueh-wen、Ling, Guo-jie、Yen, I-yin、Hwang, Kuo-ping(20170600)。Building Brand Equity through Industrial Tourism。Asia Pacific Management Review，22(2)，70-79。 |
| 15. | Lee, C. F.(2015)。Tourist satisfaction with factory tour experience。International Journal of Culture, Tourism and Hospitality Research，9(3)，261-277。 |
| 16. | Lee, C. F.(2016)。An investigation of factors determining industrial tourism attractiveness。Tourism and Hospitality Research，16(2)，184-197。 |
| 17. | Ahluwalia, R.、Gurhan-Canli, Z.(2000)。The effects of extensions on the family brand name: An accessibility-diagnostic。Journal of Consumer Research，27(3)，371-381。 |
| 18. | Chien, S. H.、Chen, J. J.(2010)。Supplier involvement and customer involvement effect on new product development success in financial service industry。Service Industries Journal，30(2)，185-201。 |
| 19. | Beatty, S. E.、Ferrell, M. E.(1998)。Impulse buying: Moderating its precursors。Journal of Retailing，74(2)，169-191。 |
| 20. | Campos, A. C.、Mendes, J.、do Valle, P. O.、Scott, N.(2016)。Co-creation Experiences: Attention and memorability。Journal of Travel & Tourism Marketing，33(9)，1309-1336。 |
| 21. | Chih, W. H.、Wu, H. J.、Li, H. J.(2012)。The antecedents of consumer online buying impulsiveness on a travel website: Individual internal factor perspectives。Journal of Travel & Tourism Marketing，29(5)，430-443。 |
| 22. | Cohen, S. A.、Prayag, G.、Moital, M.(2014)。Consumer behaviour in tourism: Concepts, influences and opportunities。Current Issues in Tourism，17(10)，872-909。 |
| 23. | Gang, L.、Field, J. M.、Davis, M.(2017)。Designing lean processes with improved service quality: An application in financial services。Quality Management Journal，24(1)，6-20。 |
| 24. | Crutchfield, T. N.、Morgan, R. M.(2010)。Building long-term patient-physician relationships。Health Marketing Quarterly，27(3)，215-243。 |
| 25. | Doney, P. M.、Cannon, J. P.(1997)。An examination of the nature of trust in buyerseller relationships。Journal of Marketing，61(2)，35-51。 |
| 26. | Hausman, A.(2002)。A multi-method of investigation of consumer motivations in impulse buying behavior。Journal of Consumer Marketing，17(5)，403-419。 |
| 27. | Han, S. H.、Nguyen, B.、Simkin, L.(2016)。The dynamic models of consumers' symbolic needs: In the context of restaurant brands。European Journal of Marketing，50(7)，1348-1376。 |
| 28. | Liao, S. L.、Shen, Y. C.、Chu, C. H.(2009)。The effects of sales promotion strategy, product appeal and consumer traits on impulse buying behavior。International Journal of Consumer Studies，33(3)，274-284。 |
| 29. | Sidali, K. L.、Kastenholz, E.、Bianchi, R.(2015)。Food tourism, niche markets and products in rural tourism: Combining the intimacy model and the experience economy as a rural development strategy。Journal of Sustainable Tourism，23(7/8)，1179-1197。 |
| 30. | Walton, G.、Bower, T. G. R.(1993)。Newborns form "prototypes" in less than 1 minute。Psychological Science，4(3)，203-205。 |
| 31. | Walls, A. R.、Okumus, F.、Wang, Y.、Kwun, D. J. W.(2011)。An epistemological view of consumer experiences。International Journal of Hospitality Management，30(1)，10-21。 |
| 32. | Wu, W.(2012)。Gourmet Taiwan international action program and Kansei cuisine restaurants。East Asian Review，475，49-60。 |
| 33. | Rook, Dennis W.、Hoch, Stephen J.(1985)。Consuming Impulses。Advances in Consumer Research，12(1)，23-27。 |
| 34. | Prahalad, Coimbatore K.、Ramaswamy, Venkat(2004)。Co-Creation Experiences: The Next Practice in Value Creation。Journal of Interactive Marketing，18(3)，5-14。 |
| 35. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。 |
| 36. | Oh, Haemoon、Fiore, Ann Marie、Jeoung, Miyoung(2007)。Measuring Experience Economy Concepts: Tourism Applications。Journal of Travel Research，46(2)，119-132。 |
| 37. | Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。 |
| 38. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 |
| 39. | Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。 |
| 40. | Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research，4(1)，60-75。 |
| 41. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 |
| 42. | Mcintosh, Alison J.、Siggs, Anna(2005)。An exploration of the experiential nature of boutique accommodation。Journal of Travel Research，44(1)，74-81。 |
| 43. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。 |
| 44. | Martínez, Patricia、Rodríguez del Bosque, Ignacio(2013)。CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction。International Journal of Hospitality Management，35，89-99。 |
| 45. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 |
| 46. | Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science，13(3)，265-291。 |
| 47. | Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research，32(3)，213-223。 |
| 48. | Lin, Chien-Huang、Lin, Hung-Ming(2005)。An exploration of Taiwanese adolescents' impulsive buying tendency。Adolescence，40(157)，215-223。 |
| 49. | Auh, Seigyoung、Bell, Simon J.、McLeod, Colin S.、Shih, Eric(2007)。Co-production and customer loyalty in financial services。Journal of Retailing，83(3)，359-370。 |
| 50. | Chiu, Chao-Min、Hsu, Meng-Hsiang、Lai, Hsiangchu、Chang, Chun-Ming(2012)。Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents。Decision Support Systems，53(4)，835-845。 |
| 51. | Barsky, Jonathan、Nash, Leonard(2002)。Evoking emotion: Affective keys to hotel loyalty。Cornell Hospitality and Restaurant Administration Quarterly，43(1)，39-46。 |
| 52. | Iyer, E. S.(1989)。Unplanned purchase: Knowledge of shopping environment and time pressure。Journal of Retailing，65(1)，40-57。 |