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D.、Tech, V.(2014)。Service science special issue on defining and measuring value。Service Science，6(2)，148。 | | 43. | Hsiao, K. L.、Chen, C. C.(2017)。Value-based adoption of e-book subscription services: The roles of environmental concerns and reading habits。Telematics and Informatics，34(5)，434-448。 | | 44. | Gil, I.、Berenguer, G.、Cervera. A.(2008)。The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships。Industrial Marketing Management，37(8)，921-939。 | | 45. | 林建甫(2017)。從Apple Pay登台看兩岸發展行動支付市場。臺灣經濟研究月刊，40(6)，8-9。 延伸查詢 | | 46. | Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing，68(1)，1-17。 | | 47. | Akaka, Melissa Archpru、Maglio, Paul P.、Vargo, Stephen L.(2008)。On Value and Value Co-Creation: A Service Systems and Service Logic Perspective。European Management Journal，26(3)，145-152。 | 會議論文| 1. | Spohrer, J.、Vargo, S. L.、Caswell, N.、Maglio, P. P.(2008)。The service system is the basic abstraction of service science。The 41st Annual Hawaii International Conference on System Sciences。Waikoloa, Hawaii。 | 圖書| 1. | Lusch, R. F.、Vargo, S. L.(2006)。The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions。Armonk, New York：M. E. Sharpe, Inc.。 | | 2. | Lusch, Robert F.、Vargo, Stephen L.(2014)。Service-Dominant Logic: Premises, Perspectives, Possibilities。Cambridge University Press。 | | 3. | Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2006)。Consumer Behavior。Mason, Ohio：Thomson Business and Economics。 | 其他| 1. | 資策會産業情報研究所(2015)。台灣行動支付用戶占整體消費者4.8%，https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=385。 延伸查詢 | | 2. | Visa(2017)。Visa未來支付調查：四成台灣民眾使用過行動支付，https://www.visa.com.tw/about-visa/newsroom/press-releases/nr-tw-170907.html。 延伸查詢 | 圖書論文| 1. | Vargo, S. L.、Lusch, R. F.(2012)。The nature and understanding of value: A service-dominant logic perspective。Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing。Emerald Group Publishing Limited。 | |