| 期刊論文1. | Lauterborn, Robert F.(1990)。New Marketing Litany: Four P's Passe; C-Words Take Over。Advertising Age,61(41),26。 | 2. | Dowling, G. R.(2004)。Corporate reputations: should you complete on yours?。California Management Review,46(3),19-36。 | 3. | Vahie, Archna、Paswan, Audhesh(2006)。Private label brand image: Its relationship with store image and national brand。International Journal of Retail and Distribution Management,34(1),67-84。 | 4. | Stock, J. H.、Watson, M. W.(2007)。Why Has U.S. Inflation Become Harder to Forecast?。Journal of Money, Credit and Banking,39(1),3-33。 | 5. | Bhat, Subodh、Reddy, Srinivas K.(1998)。Symbolic and Functional Positioning of Brands。Journal of Consumer Marketing,15(1),32-44。 | 6. | Nguyen, N.、Leblanc, G.(2001)。Corporate Image and Corporate Reputation in Customers' Retention Decisions in Services。Journal of Retailing and Consumer Services,8(4),227-236。 | 7. | Yoon, Eunsang、Guffey, Hugh J.、Kijewski, Valerie(1993)。The effects of information and company reputation on intentions to buy a business service。Journal of Business Research,27(3),215-228。 | 8. | Lowrie, A.(2007)。Branding higher education: Equivalence and difference in developing identity。Journal of Business Research,60,990-999。 | 9. | Lee, G. G.、Lin H. F.(2005)。Customer Perceptions of E-service quality in Online Shopping。International Journal of Retail & Distribution Management,33(2),161-176。 | 10. | Chumpitaz, Ruben C.、Paparoidamis, Nicholas G.(2004)。Service quality and marketing performance in business-to-business markets: exploring the mediating role of client satisfaction。Managing Service Quality: An International Journal,14(2/3),235-248。 | 11. | Brown, James R.、Lusch, Robert F.、Nicholson, Carolyn Y.(1995)。Power and relationship commitment: Their impact on marketing channel member performance。Journal of Retailing,71(4),363-392。 | 12. | Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。 | 13. | Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Customer orientation: Effects on customer service perceptions and outcome behaviors。Journal of Service Research,3(3),241-251。 | 14. | Dick, A.、Basu, K.(1994)。Customer loyalty: towards an integrated framework。Journal of the Academy of Marketing Science,22(2),99-113。 | 15. | Tang, Wei-Wei(2007)。Impact of corporate image and corporate reputation on customer loyalty: A review。Management Science and Engineering,1(2),57-62。 | 16. | Su, L.、Swanson, S. R.、Chen, X. H.(2016)。The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality。Tourism Management,52,82-95。 | 17. | Pearson, K.(1901)。On lines and planes of closest fit to systems of points in space。Philosophical Magazine Series 6,2(11),559-572。 | 18. | Hotelling, H.(1933)。Analysis of a Complex of Statistical Variables into Principal Components。Journal of Educational Psychology,24(6),417-441。 | 19. | Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。 | 20. | Cronin, J. J.、Brady, M. K.、Hult, G. T. M.(2000)。Assessing the effects of quality, value and customer satisfaction on customer behavior intentions in service environments。Journal of retailing,76,193-218。 | 21. | Kandampully, J.、Suhartanto, D.(2000)。Customer Loyalty in the Hotel Industry: The Roll of Customer Satisfaction and Image。International Journal of Contemporary Hospitality Management,12(6),346-351。 | 22. | Parsuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations As a Comparison Standard in Measuring Service Quality: Implication for Further Research。The Journal of Marketing,58(1),111-124。 | 23. | Shoham, A.(1998)。Export Performance: A Conceptualization and Empirical Assessment。Journal of International Marketing,6(3),59-81。 | 24. | 鄭永斌、林金池(20141200)。企業形象電視廣告感性行銷親子關係之研究。東方學報,35,179-197。 延伸查詢 | 25. | Beatty, Sharon E.、Homer, Pamela、Kahle, Lynn R.(1988)。The involvement-commitment model: Theory and implications。Journal of Business Research,16(2),149-167。 | 26. | Drengner, J.、Gaus, H.、Jahn, S.(2008)。Experiential Marketing: Advance on the Potential and Pitfalls of a Growing Trend。Strategic Direction,24(10),24-26。 | 27. | Garvin, D. A.(1984)。Quality on Line。Harvard Business Review,61,65-73。 | 28. | Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research,1(1),82-92。 | 29. | Albrecht, K.(1994)。Customer value。Executive excellence,11(9),14-15。 | 30. | Putrevu, Sanjay、Lord, Kennth R.(1994)。Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions。Journal of Advertising,23(2),77-91。 | 31. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 32. | Chen, J.、Yen, D. C.、Kuo, W. R.、Capistrano, E. P. S.(2016)。The antecedents of purchase and re-purchase intentions of online auction consumers。Computers in Human Behavior,54,186-196。 | 33. | Hussain, R.(2016)。The Mediating Role of Customer Satisfaction: Evidence from the Airline Industry。Asia Pacific of Marketing and Logistics,28(2),234-255。 | 34. | 馬良涵、謝錦淇(20180300)。品牌形象、服務品質與行銷策略對顧客滿意度影響之研究--以A品牌自行車為例。臺北城市大學學報,41,113-130。 延伸查詢 | 35. | Aaker, David A.(1992)。The value of brand equity。Journal of Business Strategy,13(4),27-32。 | 36. | Wong, Amy、Sohal, Amrik(2003)。Service Quality and Customer Loyalty Perspectives on Two Levels of Retail Relationships。Journal of Services Marketing,17(5),495-513。 | 37. | Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。 | 38. | Rust, Roland T.、Zahorik, Anthony J.、Keiningham, Timothy L.(1995)。Return on quality ROQ: Making service quality financially accountable。Journal of Marketing,59(2),58-70。 | 39. | Hunt, Kenneth A.、Keaveney, Susan M.、Lee, Moonkyu(1995)。Involvement, attributions, and consumer responses to rebates。Journal of Business and Psychology,9(3),273-297。 | 40. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 41. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 學位論文1. | 王心宜(2007)。體驗行銷對顧客忠誠度之影響--以生活型態、涉入程度與視覺商品美感中心性為調節變數(碩士論文)。國立中山大學。 延伸查詢 | 2. | 陳鉦達(2002)。企業形象、服務補救期望與補救後滿意度關係之研究(碩士論文)。中國文化大學。 延伸查詢 | 3. | 王仲三(2003)。家電門市服務品質之顧客滿意度研究(碩士論文)。義守大學,高雄。 延伸查詢 | 4. | 陳婉君(2016)。服務品質、網路口碑與行銷策略對消費者滿意度與購買意願之研究--以Facebook粉絲專頁及社團為例(碩士論文)。遠東科技大學。 延伸查詢 | 5. | 洪苙溱(2013)。服務品質、滿意度與顧客忠誠度間關聯性之研究--以台南地區茶飲料業者為例(碩士論文)。國立成功大學。 延伸查詢 | 6. | 王幸璋(2016)。中華電信企業形象、知覺風險與HiNet旅遊雲旅遊產品購買意願之關聯性研究(碩士論文)。中國文化大學。 延伸查詢 | 7. | 林鴻文(2017)。企業形象、服務品質、顧客滿意度、顧客忠誠度之關係研究-以誠岱機械公司為例(碩士論文)。南臺科技大學。 延伸查詢 | 8. | 張瑞山(2014)。感性知識萃取法於空間設計應用之研究(碩士論文)。國立成功大學。 延伸查詢 | 9. | 陳彥汝(2018)。以顧客價值理論探討內容行銷文案之價值創造-以微軟行動企業管理系統Microsoft 365為例(碩士論文)。淡江大學。 延伸查詢 | 10. | 黃崇翔(2013)。探討不同前置因素對員工品牌行為之影響-以品牌認同為中介變項(碩士論文)。國立中央大學。 延伸查詢 | 11. | 楊惠伶(2012)。公司治理、企業社會責任、企業形象與組織承諾關係之研究--以臺灣上市輪船公司為例(碩士論文)。國立成功大學。 延伸查詢 | 12. | 洪嘉蓉(2004)。服務品質、滿意度與忠誠度關係之研究--以中華電信公司ADSL顧客為例(碩士論文)。大葉大學。 延伸查詢 | 圖書1. | Armstrong, G.、Kotler, P.(2002)。Marketing and Introduction。New Jersey:Prentice Hall。 | 2. | 戴國良(2007)。品牌行銷與管理。臺北:五南圖書。 延伸查詢 | 3. | Keller, K. L.(2000)。Building and Managing of Corporate Brand Equity。London:Oxford University Press。 | 4. | Armstrong, Gary、Kotler, Philip(2003)。Marketing: An Introduction。Prentice-Hall。 | 5. | Kotler, Philip(2000)。Marketing management。Prentice-Hall。 | 6. | Zeithaml, V. A.、Binter, M. J.(1996)。Service marketing。New York:McGrew-Hill。 | 7. | Kotler, P.、Keller, K. L.、Hoon, A. S.、Meng , L. S.、Tiong, T. C.(2009)。Marketimg Management: An Asian Perspective。Prentice-Hall。 | 8. | Peppers, D.、Rogers, M.(1997)。The One to One Future : Building Relationship with One Customer at A Time。New York:Doubleday/Currency。 | 9. | Kotler, P.、Keller, K. L.(2007)。Marketing Management。Pearson Prentice Hall。 | 10. | American Marketing Association(1960)。Marketing Definitions: A Glossary of marketing terms。Chicago:American Marketing Association。 | 11. | Robinette, Scott、Brand, Claire、Lenz, Vicki、Hall, Don Jr.(2000)。Emotion Marketing: The Hallmark Way of Winning Customers for Life。New York:McGraw-Hill Education。 | 12. | Rust, R. T.、Oliver, R. L.(1994)。Service Quality。Thousand Oaks, CA:SAGE Publications Ltd。 | 13. | Loudon, D. L.、Della Bitta, Albert J.(1993)。Consumer behavior: Concepts and applications。NY:McGraw-Hill。 | 14. | Jolliffe, Ian T.(2002)。Principal Component Analysis。Springer。 | 15. | Walters, Charles G.(1978)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。 | 16. | McCarthy, E. Jerome(1981)。Basic Marketing: A Managerial Approach。Richard D. Irwin, Inc.。 | 17. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。 | 18. | Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity。Englewood Cliffs, NJ:Prentice Hall。 | 19. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | 圖書論文1. | Plutchik, R.(1980)。A general psychoevolutionary theory of emotion。Emotion: Theory, research, and experience。Academic Press。 | |