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題名：企業形象與服務品質對參展商滿意度與行為意向之影響
書刊名：調查研究
作者：簡立賢／紀淑怡
作者(外文)：Chien, Li-hsien／Chi, Shu-yi
出版日期：2019
卷期：43
頁次：頁89-134
主題關鍵詞：結構方程式；驗證式因素分析；服務品質；企業形象；參展商；Structural equation model；SEM；Confirmatory factor analysis；CFA；Service quality；Corporate image；Exhibitors
原始連結：連回原系統網址new window
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  • 共同引用共同引用:60
  • 點閱點閱:4
期刊論文
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4.顧志文、曾聖文、曾淑穎(20130900)。展覽的服務品質構面：以臺北世界貿易中心消費展為例。東亞論壇，481，1-14。new window  延伸查詢new window
5.Parasuraman, A.、Berry, Leonard L.、Zeithaml, Valarie A.(1993)。More on improving service quality measurement。Journal of Retailing，69(1)，140-147。  new window
6.Garvin, David A.(1984)。What Does "Product Quality" Really Mean?。MIT Sloan Management Review，26(1)，25-43。  new window
7.李孟訓、陳志軒、張純明(20140300)。主題遊樂園的企業形象、服務品質、關係品質與顧客忠誠度之關聯性研究。國立高雄海洋科大學報，28，119-147。new window  延伸查詢new window
8.Faria, Nelia、Mendes, Luis(2013)。Organizational image's partial mediation role between quality and users' satisfaction。Service Industries Journal，33(13/14)，1275-1293。  new window
9.王瑩瑋、鄭智豪、吳靜宜(20140100)。商店印象與服務品質對知覺價值、顧客滿意度與顧客行為意向影響之研究--以台隆手創館為例。服務業管理評論，11，1-24。new window  延伸查詢new window
10.Hsu, Seng-Hsun、Chen, Wun-Hwa、Hsueh, Jung-Tang(2006)。Application of customer satisfaction study to derive customer knowledge。Total Quality Management & Business Excellence，17(4)，439-454。  new window
11.張記、陳英毅(2010)。參展商角度的會展品牌價值提昇機制探究。現代商業，24，37-38。  延伸查詢new window
12.張淑青(20101200)。展覽服務品質量表的發展與驗證。行銷科學學報，6(2)，165-184。new window  延伸查詢new window
13.戚令宜、孫建寧、何學庸、廖儀芳(20141200)。航空公司參與國際旅展之動機、績效滿意度及展後挑戰之研究--以國籍航空／外籍航空公司為例。運動休閒餐旅研究，9(4)，103-127。new window  延伸查詢new window
14.陳江偉(2013)。基於雙向認知滿意度的區域展會平臺提升研究--義烏文博會的案例。商業經濟與管理，2013(6)，92-97。  延伸查詢new window
15.顧夢瑜、張雲耀(2012)。參展商視角下展覽會場館服務提升策略研究--以重慶國際會議展覽中心為例。重慶師範大學學報（自然科學版），29(4)，113-117。  延伸查詢new window
16.Ahuja, Inderpreet Singh、Khamba, Jaimal Singh(2008)。Assessment of Contributions of Successful TPM Initiatives Towards Competitive Manufacturing。Journal of Quality in Maintenance Engineering，14(4)，356-374。  new window
17.Kim, Byung Woo(2008)。Future of Economic Growth for South Korea。Asian Economic Journal，22(4)，397-410。  new window
18.Millsap, Roger E.(2007)。Invariance in Measurement and Prediction Revisited。Psychometrika，72(4)，461-473。  new window
19.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
20.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research，1(1)，82-92。  new window
21.Bolton, Ruth N.、Drew, James H.(1991)。A Multi-Stage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
22.Dziuban, Charles D.、Shirkey, Edwin C.(1974)。When is a correlation matrix appropriate for factor analysis? Some decision rules。Psychological Bulletin，81(6)，358-361。  new window
23.Fan, Xitao T.、Wang, Lin(1998)。Effects of Potential Confounding Factors on Fit Indices and Parameter Estimates for True and Misspecified SEM Models。Educational and Psychological Measurement，58(5)，701-735。  new window
24.Goldberg, Marvin E.、Hartwick, Jon(1990)。The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness。Journal of Consumer Research，17(2)，172-179。  new window
25.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Context: The Marketing and Organizational Behavior Interface。Journal of Business Research，20(1)，3-11。  new window
26.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika，39(1)，31-36。  new window
27.MacCallum, Robert Charles、Hong, Sehee(1997)。Power analysis in covariance structure modeling using GFI and AGFI。Multivariate Behavioral Research，32(2)，193-210。  new window
28.Martensen, Anne、Gronholdt, Lars、Kristensen, Kai(2000)。The drivers of customer satisfaction and loyalty: Cross-industry findings from Denmark。Total Quality Management，11(4-6)，544-553。  new window
29.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing，59(1)，17-28。  new window
30.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management，9(1)，7-23。  new window
31.Westbrook, Robert A.(1980)。A Rating Scale for Measuring Product/Service Satisfaction。Journal of Marketing，44(4)，68-72。  new window
32.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
33.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
34.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
35.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
36.Hair, Joe F. Jr.、Sarstedt, Marko、Ringle, Christian M.、Mena, Jeannette A.(2012)。An assessment of the use of partial least squares structural equation modeling in marketing research。Journal of the Academy of Marketing Science，40(3)，414-433。  new window
37.Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review，71(2)，64-73。  new window
38.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
39.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
40.Harris, Lloyd C.、Goode, Mark M. H.(2004)。The four levels of loyalty and the pivotal role of trust: a study of online service dynamics。Journal of Retailing，80(2)，139-158。  new window
41.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
42.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
43.He, Hong Wei、Li, Yang(2011)。CSR and service brand: The mediating effect of brand identification and moderating effect of service quality。Journal of Business Ethics，100(4)，673-688。  new window
會議論文
1.Czepiel, John A.、Larry, J. Rosenberg、Akerele, Adebayo(1974)。Perspectives on Consumer Satisfaction119-123。  new window
學位論文
1.蕭江宇(2010)。台灣專業展覽參展廠商所重視的服務品質之探討(碩士論文)。世新大學。  延伸查詢new window
2.蔡坤泰(2006)。休閒農場知覺服務品質、遊客滿意度與行為意向關係之研究--以屏東熱帶農業博覽會為例(碩士論文)。國立中山大學。  延伸查詢new window
3.王虹雅(2014)。服務創新、服務品質、消費者滿意度與消費者行為意圖關係之研究--以消費型展覽為例(碩士論文)。中國文化大學，台北市。  延伸查詢new window
4.吳政鴻(2013)。參展廠商滿意度影響因素之探討(碩士論文)。國立臺北商業技術學院。  延伸查詢new window
5.李蘭屏(2013)。展覽佈置、服務品質、展覽類型與參觀者滿意度關係之探討(碩士論文)。國立臺北商業技術學院。  延伸查詢new window
6.楊偉成(2009)。廠商參與商展動機與行為之研究(碩士論文)。國立中興大學。  延伸查詢new window
7.賴昱靜(2013)。兩岸網路購物業顧客行為意向之研究--以台灣北、中、南、東部地區為例(碩士論文)。國立成功大學。  延伸查詢new window
8.尹心妤(2009)。展覽服務品質、滿意度與忠誠度關係之研究(碩士論文)。德明財經科技大學，台北市。  延伸查詢new window
9.姚晤毅(2005)。貿易展覽參展廠商滿意度衡量指標之建立(碩士論文)。元智大學。  延伸查詢new window
10.蘇嘉偉(2004)。國際商展的參展動機、行動與績效(碩士論文)。銘傳大學。  延伸查詢new window
11.林陽助(1996)。顧客滿意度決定模型與效果之研究--台灣自用小客車之實證(博士論文)。國立臺灣大學。new window  延伸查詢new window
圖書
1.Drucker, Peter Ferdinand(1950)。The new society: The anatomy of the industrial order。New York：Harper。  new window
2.Anderson, Alan H.(1993)。Successful Training Practice: A Manager's Guide to Personnel Development。Blackwell Business。  new window
3.Bitner, Mary Jo、Zeithaml, Valarie A.(2000)。Services Marketing: Integrating Customer Focus Across the Firm。The McGraw-Hill Companies, Inc.。  new window
4.Walters, C. Glenn、Paul, Gordon W.(1970)。Consumer Behavior: An Integrated Framework。New York：Richard D. Irwin, Inc.。  new window
5.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
6.張偉豪(2011)。SEM論文不求人。高雄市：三星統計。  延伸查詢new window
7.陳順宇、陳譽仁(2015)。結構方程模式--中介與干擾效果。臺北市：三民書局。new window  延伸查詢new window
8.姚晤毅(2011)。展覽行銷與管理實務。臺北：鼎茂圖書公司。  延伸查詢new window
9.洪肇志(2015)。會展管理實務研討。臺中：滄海圖書公司。  延伸查詢new window
10.Kotler, Philip、De Bes, Fernando Trias(2003)。Lateral Marketing: New Techniques for Finding Breakthrough Ideas。Hoboken：John Wiley & Sons. Inc.。  new window
11.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
12.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
13.Kline, Rex B.(2011)。Principles and Practice of Structural Equation Modeling。Guilford Press。  new window
14.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。  new window
15.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
16.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
17.Schumacker, Randall、Lomax, Richard(2004)。A beginner's guide to structural equation modeling。Psychology Press。  new window
18.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
 
 
 
 
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