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題名:運用類神經網路於分析跨文化行銷創新接受度差異研究
書刊名:數據分析
作者:徐怡葉仲文
作者(外文):Hsu, YiYeh, Chung-wen
出版日期:2009
卷期:4:3
頁次:頁97-118
主題關鍵詞:國家文化行銷創新創新接受度類神經網路National cultureMarketing innovationInnovativenessNeural network
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:7
  • 點閱點閱:3
期刊論文
1.林文寶(20010600)。環境不確定性、企業文化差異、策略聯盟類型與策略聯盟績效關係之研究。商管科技季刊,2(2),157-179。new window  延伸查詢new window
2.Takada, H.、Jain, D.(1991)。Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries。Journal of marketing,55(2),48-54。  new window
3.Hauser, J.、Tellis, G. J.、Griffin, A.(2006)。Research on innovation: a review and agenda for marketing science。Marketing Science,25(6),687-717。  new window
4.Roehrich, G.(2004)。Consumer innovativeness concepts and measurements。Journal of Business Research,57(2),671-677。  new window
5.Goswami, Sanghamitra、Mathew, Mary(2005)。Definition of Innovation Revisited: an Empirical Study on Indian Information Technology Industry。International Journal of Innovation Management,9(3),371-383。  new window
6.Tellis, G. J.、Stremersch, S.、Yin, E.(2003)。The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness。Marketing Science,22(2),188-208。  new window
7.Hirschman, Elizabeth C.(1980)。Innovativeness, Novelty Seeking, and Consumer Creativity。Journal of Consumer Research,7(3),283-295。  new window
8.Kim, W. Chan、Mauborgne, Renée(1997)。Value innovation: The strategic logic of high growth。Harvard Business Review,75(1),103-112。  new window
9.Rose, Gregory M.、Lu, Long-Chuan、Blodgett, Jeffrey G.(1999)。The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study。Journal of Business Ethics,18(1),91-106。  new window
10.Clark, T.(2003)。Book Review Culture's Consequences。Journal of Marketing,67(2),151-153。  new window
11.Singh, S.(2006)。Cultural Differences in, and Influences on, Consumers' Propensity to Adopt Innovations。International Marketing Review,23(2),173-191。  new window
12.Van Everdingen, Y. M.、Waarts, E.(2003)。The Influence of National Culture on the Adoption Status of Innovation。Marketing Letters,14(3),217-232。  new window
13.Steenkamp, Jan-Benedict E. M.、Ter Hofstede, Frenkel、Wedel, Michel(1999)。A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness。Journal of Marketing,63(2),55-69。  new window
14.Midgley, David F.、Dowling, Graham R.(1978)。Innovativeness: The concept and its measurement。Journal of Consumer Research,4(4),229-242。  new window
15.Hurt, H. Thomas、Joseph, Katherine、Cook, Chester D.(1977)。Scales for the Measurement of Innovativeness。Human Communication Research,4(1),58-65。  new window
16.Thatcher, J. B.、Srite, M.、Stepina, L. P.、Liu, Y.(2003)。Culture, overload, and personal innovativeness with information technology: Extending the nomological net。Journal of Computer Information Systems,44(1),74-82。  new window
研究報告
1.Tellis, G. J.、Yin, E.、Bell, S.(2007)。Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities。  new window
圖書
1.Drucker, Peter F.、周文祥、詹文明、江政達(1999)。管理的實踐。臺北:中天出版社。  延伸查詢new window
2.Hofstede, Geert H.、Hofstede, Gert Jan、Minkov, Michael(1991)。Cultures and Organizations: Software of the Mind。McGraw-Hill。  new window
3.葉怡成(2006)。類神經網路模式應用與實作。臺北市:儒林。  延伸查詢new window
 
 
 
 
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