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題名：設計公司之環境不確定、穩健性設計能力和經營績效
書刊名：設計學報
作者：宋同正 引用關係／何舒軒
作者(外文)：Sung, Tung-jung／Ho, Shu-shiuan
出版日期：2012
卷期：17:1
頁次：頁41-58
主題關鍵詞：設計公司；環境不確定；穩健性設計能力；經營績效；Design firm；Environmental uncertainty；Robust design capability；Business performance
原始連結：連回原系統網址new window
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  • 共同引用共同引用:7
  • 點閱點閱:38
在不同環境不確定下，如何擅用自身設計能力以獲得較佳經營績效已成為多數設計公司重要的課題。本研究的主旨在探討設計公司之環境不確定、穩健性設計能力及經營績效之關聯性。以台灣創意設計中心所出版之「2009台灣設計服務業名錄」為樣本來源，本研究寄發問卷調查342家工業設計、視覺傳達設計與整合設計等三類設計公司，最終總共回收100 家，回收率為29.2%。本研究的主要發現有：（1）整合設計公司所面臨之「技術材料」環境不確定較工業設計公司高；（2）在高度環境不確定下，整合設計公司在「效率」表現較視覺傳達設計公司差；（3）設計公司採用「技術整合」和「功能品質」穩健性設計能力者，會有較佳之「效能」表現；（4）設計公司對「設計供需」環境不確定掌握較高，亦會有較佳「效能」表現；（5）環境不確定對設計公司之穩健性設計能力與「效能」表現兩者之間關係會產生干擾性影響，且「技術整合」穩健性設計能力是決定獲得較佳「效能」之最主要關鍵因素。最後，期待本研究成果能作為設計實務與學術界在探討設計公司經營管理時的重要參考依據。
In order to obtain better business performance, it is critical for many design firms to have better matches between their design capabilities employed and different levels of environmental uncertainty. Therefore, this study aimed to explore the relationship among environmental uncertainty, robust design capability, and business performance in design firms. A total of 342 design firms, including industrial design, visual communication design, and integration design companies listed in the directory of "2009 List of Design Services Companies in Taiwan" published by Taiwan Design Center, were chosen as the pool for survey. Ultimately, this study received 100 survey responses with an effective response rate of 29.2%. The major findings of this study are: 1) the integrated design firms face higher level of technology-material under environment uncertainty than industrial design ones; 2) the integrated design firms achieve less efficiency than visual communication design ones under high environment uncertainty ; 3) design firms which adopt "technological-integration" and “functional-quality” robust design capabilities can result in superior effectiveness; 4) design firms which better control "design supply and demand" under the environment uncertainty can generate better effectiveness; 5) there is a moderating effect of environmental uncertainty on the relationship between robust design capability and business performance, and ‘technical integration’ is the most dominant factor. Finally, it is hoped that this study can serve as a reference for the related issues of design consultancy management for design practices and academia.
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研究報告
1.池惠婷、許瓊華(2003)。工業設計服務研究。台北。  延伸查詢new window
2.Chi, H. T.、Hsu, C. H.(2003)。A study of industrial design service。Taipei。  new window
圖書
1.Hofer, C. W.、Schendel, D.(1978)。Strategy Formulation: Analytical Concepts。Minnesota：Cambridge, MA：Minneapolis：Harvard University Press：West Publishing Co。  new window
2.Galbraith, Jay R.(1973)。Designing complex organizations。Addison-Wesley Publishing Company。  new window
3.Nonaka, Ikujiro、Takeuchi, Hirotaka(1995)。The knowledge-creating company: How Japanese companies create the dynamics of innovation。Oxford University Press。  new window
4.Nunnally, Jum C.(1967)。Psychometric Theory。McGraw-Hill。  new window
5.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
6.Peters, T.(2003)。Re-Imagine。London。  new window
7.Krajewski, L. J.、Ritzman, L. P.(1996)。Operations management: Strategy and analysis。Reading, MA。  new window
8.經濟部工業局(2006)。第1篇第12章設計產業發展概況。2006台灣文化創意產業發展年報。台北。  延伸查詢new window
9.Industrial Development Bureau, Ministry of Economic Affairs(2006)。Part 1 Chapter 12 Overview of the design industry。2006 Taiwan cultural and creative industries annual report。Taipei。  new window
10.Industrial Development Bureau, Ministry of Economic Affairs(2007)。Part 1 Chapter 12 Overview of the design industry。2007 Taiwan cultural and creative industries annual report。Taipei。  new window
其他
1.ICSID(2008)。Definition of design。  new window
圖書論文
1.Nelson, R. R.(1994)。Why Do Firms Differ, and How Does It Matter?。Fundamental Issues in Strategy。Boston, Massachusetts：Harvard Business School Press。  new window
2.經濟部工業局(2007)。設計產業發展概況。2007台灣文化創意產業發展年報。台北：經濟部工業局。  延伸查詢new window
 
 
 
 
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