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題名:休閒型實況主的來源可信度、直播環境氛圍對目標視聽眾知覺價值影響之研究
書刊名:行銷評論
作者:賴明政吳宗曄盧學瑩
作者(外文):Lai, Ming-chengWu, Tsung-yehLu, Hsueh-ying
出版日期:2021
卷期:18:1
頁次:頁1-34
主題關鍵詞:電競實況主來源可信度環境氛圍知覺價值涉入程度購買意願EsportStreamerSource credibilityEnvironmental atmospherePerceived valueInvolvementPurchase intention
原始連結:連回原系統網址new window
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  • 共同引用共同引用:16
  • 點閱點閱:9
期刊論文
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22.Hsu, Chia-Lin、Chang, Chi-Ya、Yansritakul, Chutinart(2016)。Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity。Journal of Retailing and Consumer Services,34,145-152。  new window
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28.Goldsmith, Ronald E.、Lafferty, Barbara A.、Newell, Stephen J.(2000)。The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
29.Holzwarth, Martin、Janiszewski, Chris、Neumann, Marcus M.(2006)。The Influence of Avatars on Online Consumer Shopping Behavior。Journal of Marketing,70(4),19-36。  new window
30.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
31.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
32.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
33.Babin, Barry J.、Attaway, Jill S.(2000)。Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer。Journal of Business Research,49(2),91-99。  new window
34.Ismagilova, E.、Slade, E. L.、Rana, N. P.、Dwivedi, Y. K.(2020)。The effect of electronic word of mouth communications on intention to buy: A meta-analysis。Information Systems Frontiers,22(5),1203-1226。  new window
35.Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems,44(2),544-564。  new window
36.Mashwama, V.、Chiliya, N.、Chikandiwa, C. T.(2017)。The effect of spokes-character credibility on consumers' attitude and buying intention: A South African focus。Indian Journal of Marketing,47(1),11-25。  new window
37.Priyankara, R.、Weerasiri, S.、Dissanayaka, R.、Jinadasa, M.(2017)。Celebrity endorsement and consumer buying intention with relation to the Television advertisement for perfumes。Management Studies,5(2),128-148。  new window
38.Pan, Po-Lin、Meng, Juan、Lee, Pei-Ling(2017)。The mediating effects of presumed influences on Taiwanese consumers' skepticism toward celebrity endorsed advertising。Journal of International Consumer Marketing,29(1),48-58。  new window
39.Yoo, J. W.、Lee, H. S.、Jin, Y. J.(2018)。Effects of celebrity credibility on Country's reputation: A comparison of an Olympic star and a political leader。Corporate Reputation Review,21(3),127-136。  new window
40.Mathilda, F.(2019)。The Impact of Celebrity Attractiveness, Trustworthiness, Expertise, and Reputation towards Cotton Ink's Customer Purchase Intention。iBuss Management,7(3)。  new window
41.Wang, Stephen W.、Scheinbaum, Angeline Close(2018)。Enhancing Brand Credibility Via Celebrity Endorsement Trustworthiness Trumps Attractiveness and Expertise。Journal of Advertising Research,58(1),16-32。  new window
42.Munnukka, J.、Maity, D.、Reinikainen, H.、Luoma-aho, V.(2019)。"Thanks for watching". The effectiveness of YouTube vlogendorsements。Computers in Human Behavior,93,226-234。  new window
43.Sakib, M. D. N.、Zolfagharian, M.、Yazdanparast, A.(2020)。Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness。Journal of Retailing and Consumer Services,52。  new window
44.Ismagilova, E.、Slade, E.、Rana, N. P.、Dwivedi, Y. K.(2020)。The effect of characteristics of source credibility on consumer behaviour: A meta-analysis。Journal of retailing and consumer services,53。  new window
45.Ali, F.、Amin, M.、Ryu, K.(2016)。The role of physical environment, price perceptions, and consumption emotions in developing customer satisfaction in Chinese resort hotels。Journal of Quality Assurance in Hospitality and Tourism,17(1),45-70。  new window
46.Liu, Y.、Jang, S. S.(2009)。Perceptions of Chinese restaurants in the US: What affects customer satisfaction and behavioral intentions?。International Journal of Hospitality Management,28(3),338-348。  new window
47.Helmefalk, M.、Hultén, B.(2017)。Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers' emotions and purchase behavior。Journal of Retailing and Consumer Services,38,1-11。  new window
48.林淑芬、顏財發(20190300)。海洋運動觀光客涉入、知覺價值、慣性與口碑的關係。島嶼觀光研究,12(1),52-66。new window  延伸查詢new window
49.Nella, A.、Christou, E.(2014)。Segmenting wine tourists on the basis of involvement with wine。Journal of Travel & Tourism Marketing,31(7),783-798。  new window
50.陳信宏、林志鴻、馮秋蓉(20190300)。社群網站的資訊豐富度與品牌知名度對消費者購買意願之影響。電子商務研究,17(1),53-83。new window  延伸查詢new window
51.Cheng, L. J.、Yeh, C. C.、Wong, S. L.(2014)。Mediating effects between World Games identification and licensed merchandise。Managing Service Quality,24(4),384-398。  new window
52.Koshkaki, Emad Rahmanian(2014)。The role of product and brand emotion in purchase behavior, a study in Iranian home appliance context。Journal of Asia Business Studies,8(3),233-248。  new window
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54.Han, S. H.、Cho, H. Y.、Yang, H. C.(2014)。Why do we pay for advertising models?: Suggestions for maximizing advertising effectiveness。The East Asian Journal of Business Management,4(1),15-23。  new window
55.Wang, Y. H.(2016)。Brand image, perceived quality, perceived value and purchase intention-an example of awarded funds。Advances in Investment Analysis and Portfolio Management,7,215-235。  new window
56.Huber, W.、Carey, V. J.、Gentleman, R.、Anders, S.、Carlson, M.、Carvalho, B. S.、Gottardo, R.(2015)。Orchestrating high-throughput genomic analysis with Bioconductor。Nature Methods,12(2),115-121。  new window
57.Wilson, E. J.、Sherrell, D. L.(1993)。Source effects in communication and persuasion research: a meta-analysis of effect size。Journal of the Academy of Marketing Science,21(2),101-112。  new window
58.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
59.Donovan, Robert J.、Rossiter, John R.(1982)。Store atmosphere: An environmental psychology approach。Journal of Retailing,58(1),34-57。  new window
60.Belk, Russell W.(1974)。An Exploratory Assessment of Situational Effects in Buyer Behavior。Journal of Marketing Research,11(2),156-163。  new window
61.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research,9(2),132-140。  new window
62.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
63.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。  new window
64.Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing,49(4),48-64。  new window
65.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
66.Maddux, James E.、Rogers, Ronald W.(1980)。Effects of Source Expertness, Physical Attractiveness and Supporting Arguments on Persuasion: A Case of Brains Over Beauty。Journal of Personality and Social Psychology,39(2),235-244。  new window
67.Erdogan, B. Zafer(1999)。Celebrity endorsement: A literature review。Journal of Marketing Management,15(4),291-314。  new window
68.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
69.Zhang, Yong、Buda, Richard(1999)。Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages。Journal of Advertising,28(2),1-15。  new window
70.Turley, L. W.、Milliman, R. E.(2000)。Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence。Journal of Business Research,49(2),193-211。  new window
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會議論文
1.Wynn, G. W.(1987)。The effects of a salespersons' credibility on other sales persons and sales managers。The 1987 Academy of Marketing Science (AMS) Annual Conference。Springer。353-358。  new window
2.Hamilton, W. A.、Garretson, O.、Kerne, A.(2014)。Streaming on Twitch: Fostering Participatory Communities of Play within Live mixed media。The 32nd Annual ACM Conference on Human Factors in Computing Systems。Toronto, Ontario。1315-1324。  new window
3.Mahalingam, S.、Jain, B.、Sahay, M.(2016)。Role of physical environment (dinescape factors) influencing customers' revisiting intention to restaurants。2016 International Conference on Advances in Computing, Communications, and Informatics。  new window
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學位論文
1.陳妮吟(2012)。名人代言化妝品可信度及品牌形象對消費者購買意願影響之研究--以美容相關科系大學生為例(碩士論文)。環球科技大學,雲林縣。  延伸查詢new window
2.黃姿綺(2017)。電競玩家經營遊戲實況台之成功因素分析(碩士論文)。國立臺灣藝術大學。  延伸查詢new window
3.鄭厚謙(2017)。你相信網紅嗎?網紅推薦口碑說服效果(碩士論文)。國立臺北商業大學。  延伸查詢new window
4.曾琦璇(2009)。顧客價值對商店環境與購買意願關係之影響--以商圈為例(碩士論文)。清雲科技大學。  延伸查詢new window
5.陳雅蘋(2016)。探討「知覺價值」與「涉入」對於顧客忠誠度行為的影響--以宜蘭縣蘭陽博物館為例(碩士論文)。醒吾科技大學。  延伸查詢new window
圖書
1.Arens, W. F.(1996)。Contemporary Advertising。Times Mirror Higher Education Group Inc. Company。  new window
2.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
其他
1.張蕙娟(20160630)。網路直播產業分析,http://www.bpaper.org.tw/uncategorized/38-04/。  延伸查詢new window
圖書論文
1.Self, C. C.(1996)。Credibility。An integrated approach to communication theory and research。Mahwah, NJ:Lawrence Erlbaum。  new window
2.McGuire, W. J.(1985)。Attitude and attitude change。The handbook of social psychology。New York:Random House。  new window
3.Renko, S.、Štulec, I.、Petljak, K.(2020)。The Importance of Retail Atmosphere in Online and Offline Environments。Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences。IGI Global。  new window
 
 
 
 
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