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題名:How Friends' Friends Influence Online Purchase Intentions: Two Facebook Studies
書刊名:中山管理評論
作者:張景惠王俊程嚴紀中吳肜泰
作者(外文):Chang, Ching-huiWang, Jyun-chengYen, David C.Wu, Rung-tai
出版日期:2022
卷期:30:1
頁次:頁81-124
主題關鍵詞:社交信號Facebook按讚朋友的朋友負面評價產品認知品質Social signalFacebook likeFriend of friendNegative reviewPerceived product quality
原始連結:連回原系統網址new window
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