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題名:賽事認同與商品屬性對授權商品購買意願的影響:知覺價值的中介效果
書刊名:體育學報
作者:許建民黃賢哲黃煜李建業
作者(外文):Hsu, Chien-mingHuang, Hsien-cheHuang, YuLee, Chien-yeh
出版日期:2022
卷期:55:3
頁次:頁291-308
主題關鍵詞:世大運品牌授權購買決策拔靴法UniversiadeBrand licensingPurchase decisionBootstrapping
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:33
  • 點閱點閱:5
期刊論文
1.陳成業(20100900)。球迷認同感、知覺價值與王建民球衣購買意願關係之競爭模式研究。臺灣體育運動管理學報,10(3),1-16。new window  延伸查詢new window
2.Littrell, M. A.、Anderson, L. F.、Brown, P. J.(1993)。What Makes a Craft Souvenir Authentic?。Annals of Tourism Research,20(1),197-215。  new window
3.Kwon, H. H.、Armstrong, K. L.(2006)。Impulse purchase of sport team licensed merchandise: What matters?。Journal of Sport Management,20(1),101-119。  new window
4.Swanson, K. K.(2004)。Tourists' and Retailers' Perceptions of Souvenirs。Journal of Vacation Marketing,10(4),363-377。  new window
5.Kwon, H. H.、Trail, G. T.、James, J. D.(2007)。The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel。Journal of Sport Management,21(4),540-554。  new window
6.Keller, P. A.、McGill, A. L.(1994)。Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability。Journal of Consumer Psychology,3(1),29-49。  new window
7.Kim, S.、Littrell, M. A.(1999)。Predicting Souvenir Purchase Intentions。Journal of Travel Research,38(2),153-162。  new window
8.陳冠仰、陳柏元、戴有德、巫立宇(20161200)。知覺品質、知覺價值與行為意圖關係之研究--交易成本觀點。臺大管理論叢,27(1),191-224。new window  延伸查詢new window
9.許建民、黃煜(20161200)。國際綜合性運動賽事效益、成本結構與經費補助關聯研究。臺灣體育運動管理學報,16(2),59-78。new window  延伸查詢new window
10.張智鈞、戴遐齡(20151200)。2017臺北世界大學運動會門票及紀念商品之願付價格與偏好種類。大專體育學刊,17(4),403-413。new window  延伸查詢new window
11.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
12.Inoue, Y.、Havard, C. T.(2014)。Determinants and consequences of the perceived social impact of a sport event。Journal of Sport Management,28(3),295-310。  new window
13.Drayer, J.、Shapiro, S. L.、Dwyer, B.(2018)。Worth the Price of Admission? The Mediating Effect of Perceived Value on Ticket Purchase Intention。Sport Marketing Quarterly,27(1),44-57。  new window
14.Lin, C. H.、Wang, W. C.(2012)。Effects of Authenticity Perception, Hedonics, and Perceived Value on Ceramic Souvenir-Repurchasing Intention。Journal of Travel & Tourism Marketing,29(8),779-795。  new window
15.Turner, Lindsay W.、Reisinger, Yvette(2001)。Shopping satisfaction for domestic tourists。Journal of Retailing and Consumer Services,8(1),15-27。  new window
16.Kwak, D. H.、Kwon, Y.、Lim, C.(2015)。Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions。Journal of Product and Brand Management,24(3),198-210。  new window
17.Cheng, L. J.、Yeh, C. C.、Wong, S. L.(2014)。Mediating effects between World Games identification and licensed merchandise。Managing Service Quality,24(4),384-398。  new window
18.Johnston, Mel、Naylor, Michael、Dickson, Geoff(2023)。Local resident support for hosting a major sport event: the role of perceived personal and community impacts。European Sport Management Quarterly,23(3),877-896。  new window
19.Kim, W.、Walker, M.(2012)。Measuring the social impacts associated with Super Bowl XLIII: Preliminary development of a psychic income scale。Sport Management Review,15(1),91-108。  new window
20.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
21.吳宗瓊、劉瓊如(20080801)。旅遊紀念品購買行為的解析與探索--記憶在地特色vs旅遊伴手禮。觀光休閒學報,14(2),189-212。  延伸查詢new window
22.葉晉嘉(2010)。2009世界運動會授權商品消費行為分析。城市發展,專刊,104-126。  延伸查詢new window
23.Apostolopoulou, A.、Papadimitriou, D.(2018)。Examining the meanings and consumption of sport licensed products through team identification。Journal of Brand Management,25(6),536-548。  new window
24.Apostolopoulou, A.、Papadimitriou, D.、Damtsiou, V.(2010)。Meanings and functions in Olympic consumption: A study of the Athens 2004 Olympic licensed products。European Sport Management Quarterly,10(4),485-507。  new window
25.Apostolopoulou, A.、Papadimitriou, D.、Synowka, D.、Clark, J. S.(2012)。Consumption and meanings of team licensed merchandise。International Journal of Sport Management and Marketing,12(1/2),93-110。  new window
26.Chen, C. Y.、Lin, Y. H.(2021)。Psychic income and intention to attend games, intention to purchase licensed merchandise, and life satisfaction: 2017 Taipei Universiade。SAGE Open,11(2),1-13。  new window
27.Chen, C. Y.、Lin, Y. H.、Chang, W. M.(2013)。Impulsive purchasing behavior for professional sports team-licensed merchandise-From the perspective of group effects。Sport Marketing Quarterly,22(2),83-91。  new window
28.Cho, M.、Bonn, M. A.、Moon, S.、Chang, H.(2020)。Home chef meal kits: Product attributes, perceived value and repurchasing intentions the moderating effects of household configuration。Journal of Hospitality and Tourism Management,45,192-202。  new window
29.Hedlund, D.、Naylor, M. E.(2020)。Determinants impacting why college sports fans purchase merchandise。Journal of Contemporary Athletics,14(1),17-35。  new window
30.Kim, S.、Choe, J. Y.(2019)。Testing an attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists。International Journal of Contemporary Hospitality Management,31(1),123-140。  new window
31.Kwak, D. H.、Kang, J. H.(2009)。Symbolic purchase in sport: The role of self-image congruence and perceived quality。Management Decision,47(1),85-99。  new window
32.Kwon, Y.、Kwak, D. H.(2014)。Revisiting the team identification- value-purchase relationship in team-licensed merchandise consumption context: A multi-dimensional consumer value approach。Sport Marketing Quarterly,23,100-114。  new window
33.Lee, J.、Park, K.(2018)。Antecedents of intent to purchase a brand extension -A university-licensed merchandise case。Journal of Fashion Business,22(3),1-15。  new window
34.Lee, D.、Trail, G. T.、Kwon, H. H.、Anderson, D. F.(2011)。Psychometric properties of the MVS, PRS, and PERVAL scales: Consumer values versus perceived value。Sport Management Review,14,89-101。  new window
35.Lemus-Delgado, D.(2021)。International sports events and national identity: The opening ceremony of the Taipei Universiade。Sport in Society,24(7),1093-1109。  new window
36.Luo, Lei、Qian, Tyreal Yizhou、Rich, Gregg、Zhang, James J.(2022)。Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters。International Journal of Sports Marketing and Sponsorship,23(2),311-325。  new window
37.Nalbantis, Georgios、Fahrner, Marce、Pawlowski, Tim(2017)。Merchandise in Sports - On the Purchase Channel Choice。Journal of Sport Management,31(5),433-451。  new window
38.Papadimitriou, D.、Apostolopoulou, A.(2018)。Capturing the meanings of sport licensed products。Journal of Communications Marketing,24(5),433-449。  new window
39.Tong, Xiao(2014)。Factors Affecting Purchase Intention of University-Licensed Apparel。Family and Consumer Sciences Research Journal,43(2),160-172。  new window
40.Waitt, G.(2003)。Social impact of the Sydney Olympics。Annals of Tourism,30(1),194-215。  new window
41.于卓民、巫立宇、邱纓琇(20010800)。國際品牌授權效果之研究。臺灣管理學刊,1(1),101-124。new window  延伸查詢new window
42.Gupta, Sunil、Cooper, Lee G.(1992)。The Discounting of Discounts and Promotion Thresholds。Journal of Consumer Research,19(3),401-411。  new window
43.Litirell, M. A.、Baizerman, S.、Kean, R.、Gahring, S.、Niemeyer, S.、Reilly, R.、Stout, J.(1994)。Souvenirs and Tourism Styles。Journal of Travel Research,33(1),3-11。  new window
44.Sánchez, Javier、Callarisa, Luís、Rodríguez, Rosa M.、Moliner, Miguel A.(2006)。Perceived value of the purchase of a tourism product。Tourism Management,27(3),394-409。  new window
45.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
46.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
47.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
48.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
圖書
1.Fullerton, S.(2010)。Sports Marketing。McGraw-Hill Irwin。  new window
2.黃芳銘(2002)。結構方程模式--理論與應用。臺北市:五南。  延伸查詢new window
3.Wann, D. L.、Melnick, M. J.、Russell, G. W.、Pease, D. G.(2001)。Sport Fans: The Psychology and Social Impact of Spectators。Routledge。  new window
其他
1.Olympic Marketing Fact File(2020)。Olympic licensing,https://library.olympics.com。  new window
 
 
 
 
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