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2. | Kim, A. J.、Ko, E.(2010)。Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention。Journal of Global Fashion Marketing,1(3),164-171。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Meyers-Levy, J.、Maheswaran, D.(2004)。Exploring message framing outcomes when systematic, heuristic or both types of processing occur。Journal of Consumer Psychology,14(1/2),159-167。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Chang, C.(2008)。Ad framing effects for consumption products: An affect priming process。Psychology & Marketing,25(1),24-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Yu, C.-C.、Lin, P.-J.、Chen, C.-S.(2013)。How brand image, country of origin, and self-congruity influence internet users' purchase intention。Social Behavior and Personality: An International Journal,41(4),599-612。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing,70(3),74-89。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Filieri, Raffaele(2015)。What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM。Journal of Business Research,68(6),1261-1270。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Kwok, L.、Xie, K. L.(2016)。Factors contributing to the helpfulness of online hotel reviews: does manager response play a role?。International Journal of Contemporary Hospitality Management,28(10),2156-2177。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Cecchini, Michele、Warin, L.(2016)。Impact of Food Labelling Systems on Food Choices and Eating Behaviours: A Systematic Review and Meta-analysis of Randomized Studies。Obesity Reviews,17(3),201-210。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Kudeshia, C.、Kumar, A.(2017)。Social eWOM: does it affect the brand attitude and purchase intention of brands?。Management Research Review,40(3),310-330。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Xu, X.、Pratt, S.(2018)。Social media influencers as endorsers to promote travel destinations: An application of self-congruence theory to the Chinese generation Y。Journal of Travel & Tourism Marketing,35(7),958-972。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Lee, M. C.、Jeong, M.、Lee, J.(2017)。Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website: A text mining approach。International Journal of Contemporary Hospitality Management,29(2),762-783。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Liu, C.、Zhang, Y.、Zhang, J.(2020)。The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans' purchase intention。Journal of Product & Brand Management,29(6),783-801。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Nam, Kichan、Baker, Jeff、Ahmad, Norita、Goo, Jahyun(2020)。Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation。Decision Support Systems,129。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Lee, Jumin、Park, Do-Hyung、Han, Ingoo(2008)。The effect of negative online consumer reviews on product attitude: An information processing view。Electronic Commerce Research and Applications,7(3),341-352。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Filieri, R.(2016)。What makes an online consumer review trustworthy?。Annals of Tourism Research,58,46-64。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Verma, S.、Yadav, N.(2021)。Past, present, and future of electronic word of mouth (EWOM)。Journal of interactive marketing,53,111-128。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | 周建智、盧俊宏、王駿濠(20220300)。課後益智動作遊戲對超重兒童在視覺選擇性注意力、健康體適能與學科表現的影響。體育學報,55(1),81-104。 延伸查詢![new window](/gs32/images/newin.png) |
19. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Wen, J.、Lin, Z.、Liu, X.、Xiao, S. H.、Li, Y.(2021)。The interaction effects of online reviews, brand, and price on consumer hotel booking decision making。Journal of Travel Research,60(4),846-859。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Ramesh, K.、Saha, R.、Goswami, S.、Dahiya, R.(2019)。Consumer's response to CSR activities: Mediating role of brand image and brand attitude。Corporate Social Responsibility and Environmental Management,26(2),377-387。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Zhu, P.、Wang, Z.、Li, X.、Liu, Y.-H.、Zhu, X.(2020)。Understanding Promotion Framing Effect on Purchase Intention of Elderly Mobile App Consumers。Electronic Commerce Research and Applications,44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | 戴有德、葉俊廷、蔡宗伯、劉羿妏(20210300)。自我意象一致性會影響旅遊行為嗎?兼論先前經驗、涉入、知識與時間壓力之調節效果。戶外遊憩研究,34(1),99-139。 延伸查詢![new window](/gs32/images/newin.png) |
24. | Bhandari, M.、Rodgers, S.、Pan, P.-L.(2021)。Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions。Telematics and Informatics,58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Bertolotti, M.、Carfora, V.、Catellani, P.(2020)。Different frames to reduce red meat intake: The moderating role of self-efficacy。Health Communication,35(4),475-482。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | 顏財發(2017)。性別對自我一致性與行為意願的影響:以中國福建省有機食品消費者為例。休閒觀光與運動健康學報,7(2),1-17+19。 延伸查詢![new window](/gs32/images/newin.png) |
27. | Chang, H.、Zhang, L.、Xie, G.-X.(2015)。Message framing in green advertising: The effect of construal level and consumer environmental concern。International Journal of Advertising,34(1),158-176。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Chen, M.-Y.(2016)。Consumer response to health product communication: The role of perceived product efficacy。Journal of business research,69(9),3251-3260。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Chi, O. H.、Denton, G.、Gursoy, D.(2021)。Interactive effects of message framing and information content on carbon offsetting behaviors。Tourism Management,83。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Confente, I.、Scarpi, D.、Russo, I.(2020)。Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value。Journal of Business Research,112,431-439。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Das, G.(2015)。Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands。Journal of Global Fashion Marketing,6(3),180-193。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Folkvord, F.、Anschütz, D.、Geurts, M.(2020)。Watching TV cooking programs: Effects on actual food intake among children。Journal of Nutrition Education and Behavior,52(1),3-9。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Filieri, R.、Raguseo, E.、Vitari, C.(2021)。Extremely negative ratings and online consumer review helpfulness: the moderating role of product quality signals。Journal of Travel Research,60(4),699-717。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Esmaeilpour, M.、Mohseni, Z.(2019)。Effect of customer experiences on consumer purchase intention。Romanian Economic Journal,22(73),19-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | Ghouri, M. W. A.、Tong, L.、Hussain, M. A.(2021)。Does online ratings matter? An integrated framework to explain gratifications needed for continuance shopping intention in Pakistan。Sustainability,13(17)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
36. | Guo, J.、Wang, X.、Wu, Y.(2020)。Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions。Journal of Retailing and Consumer Services,52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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38. | Jin, J.、Lin, C.、Wang, F.、Xu, T.、Zhang, W.(2023)。A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products。Electronic Commerce Research,23,785-806。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
39. | King, D.、Vlaev, I.、Everett-Thomas, R.、Fitzpatrick, M.、Darzi, A.、Birnbach, D. J.(2016)。"Priming" hand hygiene compliance in clinical environments。Health Psychology,35(1),96-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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41. | Lin, Y.-H.、Chen, C.-Y.、Chou, Y.-L.、Yeh, C.-J.(2023)。Effect of ambush marketing on attitude and purchase intention in the social media context: Misidentification and identification。European Sport Management Quarterly,23(1),207-226。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
42. | Lee, K.、Shim, E.、Kim, J.、Nam, H.(2021)。The influence of product innovation messages on the intention to purchase incumbent products。Journal of Innovation & Knowledge,6(3),154-166。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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44. | Lv, Y.、Kraus, V. B.、Gao, X.、Yin, Z.、Zhou, J.、Mao, C.、Duan, J.、Zeng, Y.、Brasher, M. S.、Shi, W.、Shi, X.(2020)。Higher dietary diversity scores and protein-rich food consumption were associated with lower risk of all-cause mortality in the oldest old。Clinical Nutrition,39(7),2246-2254。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
45. | Navaneethakrishnan, K.、Sathish, A. S.(2020)。It's all about brand love-expressing through purchase intention, brand trust and brand attitude。Journal of Critical Reviews,7(4),313-318。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
46. | Nguyen, T. T. H.、Nguyen, N.、Nguyen, T. B. L.、Phan, T. T. H.、Bui, L. P.、Moon, H. C.(2019)。Investigating consumer attitude and intention towards online food purchasing in an emerging economy: An extended tam approach。Foods,8(11)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
47. | Nguyen, Y. T. H.、Nguyen, H. V.(2020)。An alternative view of the millennial green product purchase: The roles of online product review and self-image congruence。Asia Pacific Journal of Marketing and Logistics,33(1),231-249。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
48. | Reddy, A.、Ahmad, A.(2020)。A study on self-image congruence and perceived quality with respect to symbolic purchase in sport at Bangalore City。International Journal of Innovations in Management, Engineering and Science,6(2),4-8。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
49. | Shin, Y. H.(2020)。Predicting consumer intentions regarding state-branded food products in the grocery and restaurant settings: Understanding the role of self-concept。Journal of Quality Assurance in Hospitality & Tourism,21(5),600-615。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
50. | Shin, S.、Chung, N.、Xiang, Z.、Koo, C.(2019)。Assessing the impact of textual content concreteness on helpfulness in online travel reviews。Journal of Travel Research,58(4),579-593。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
51. | Shi, Z.、Zhang, C.、Wu, L.(2020)。Sales or reviews, which matters more to consumer preference and online advertising?--evidence from eye-tracking and self-reporting。International Journal of Advertising,39(8),1274-1300。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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