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題名:乳清蛋白粉電子口碑、產品表述與自我一致性對消費者購買意願之影響
書刊名:臺灣體育運動管理學報
作者:吳兆紅周漪紋林彥光陳文英 引用關係
作者(外文):Wu, Zhao-hongZhou, Yi-wenLin, Yen-kuangChen, Wen-ing
出版日期:2022
卷期:22:2
頁次:頁225-249
主題關鍵詞:啟動效應理論自我一致性電子口碑產品表述購買意願Priming effect theorySelf-congruityElectronic word-of-mouthE-WOMProduct descriptionPurchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:3
期刊論文
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8.Kwok, L.、Xie, K. L.(2016)。Factors contributing to the helpfulness of online hotel reviews: does manager response play a role?。International Journal of Contemporary Hospitality Management,28(10),2156-2177。  new window
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10.Kudeshia, C.、Kumar, A.(2017)。Social eWOM: does it affect the brand attitude and purchase intention of brands?。Management Research Review,40(3),310-330。  new window
11.Xu, X.、Pratt, S.(2018)。Social media influencers as endorsers to promote travel destinations: An application of self-congruence theory to the Chinese generation Y。Journal of Travel & Tourism Marketing,35(7),958-972。  new window
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20.Wen, J.、Lin, Z.、Liu, X.、Xiao, S. H.、Li, Y.(2021)。The interaction effects of online reviews, brand, and price on consumer hotel booking decision making。Journal of Travel Research,60(4),846-859。  new window
21.Ramesh, K.、Saha, R.、Goswami, S.、Dahiya, R.(2019)。Consumer's response to CSR activities: Mediating role of brand image and brand attitude。Corporate Social Responsibility and Environmental Management,26(2),377-387。  new window
22.Zhu, P.、Wang, Z.、Li, X.、Liu, Y.-H.、Zhu, X.(2020)。Understanding Promotion Framing Effect on Purchase Intention of Elderly Mobile App Consumers。Electronic Commerce Research and Applications,44。  new window
23.戴有德、葉俊廷、蔡宗伯、劉羿妏(20210300)。自我意象一致性會影響旅遊行為嗎?兼論先前經驗、涉入、知識與時間壓力之調節效果。戶外遊憩研究,34(1),99-139。new window  延伸查詢new window
24.Bhandari, M.、Rodgers, S.、Pan, P.-L.(2021)。Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions。Telematics and Informatics,58。  new window
25.Bertolotti, M.、Carfora, V.、Catellani, P.(2020)。Different frames to reduce red meat intake: The moderating role of self-efficacy。Health Communication,35(4),475-482。  new window
26.顏財發(2017)。性別對自我一致性與行為意願的影響:以中國福建省有機食品消費者為例。休閒觀光與運動健康學報,7(2),1-17+19。  延伸查詢new window
27.Chang, H.、Zhang, L.、Xie, G.-X.(2015)。Message framing in green advertising: The effect of construal level and consumer environmental concern。International Journal of Advertising,34(1),158-176。  new window
28.Chen, M.-Y.(2016)。Consumer response to health product communication: The role of perceived product efficacy。Journal of business research,69(9),3251-3260。  new window
29.Chi, O. H.、Denton, G.、Gursoy, D.(2021)。Interactive effects of message framing and information content on carbon offsetting behaviors。Tourism Management,83。  new window
30.Confente, I.、Scarpi, D.、Russo, I.(2020)。Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value。Journal of Business Research,112,431-439。  new window
31.Das, G.(2015)。Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands。Journal of Global Fashion Marketing,6(3),180-193。  new window
32.Folkvord, F.、Anschütz, D.、Geurts, M.(2020)。Watching TV cooking programs: Effects on actual food intake among children。Journal of Nutrition Education and Behavior,52(1),3-9。  new window
33.Filieri, R.、Raguseo, E.、Vitari, C.(2021)。Extremely negative ratings and online consumer review helpfulness: the moderating role of product quality signals。Journal of Travel Research,60(4),699-717。  new window
34.Esmaeilpour, M.、Mohseni, Z.(2019)。Effect of customer experiences on consumer purchase intention。Romanian Economic Journal,22(73),19-38。  new window
35.Ghouri, M. W. A.、Tong, L.、Hussain, M. A.(2021)。Does online ratings matter? An integrated framework to explain gratifications needed for continuance shopping intention in Pakistan。Sustainability,13(17)。  new window
36.Guo, J.、Wang, X.、Wu, Y.(2020)。Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions。Journal of Retailing and Consumer Services,52。  new window
37.Ismagilova, E.、Dwivedi, Y. K.、Slade, E.(2020)。Perceived helpfulness of eWOM: Emotions, fairness and rationality。Journal of Retailing and Consumer Services,53。  new window
38.Jin, J.、Lin, C.、Wang, F.、Xu, T.、Zhang, W.(2023)。A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products。Electronic Commerce Research,23,785-806。  new window
39.King, D.、Vlaev, I.、Everett-Thomas, R.、Fitzpatrick, M.、Darzi, A.、Birnbach, D. J.(2016)。"Priming" hand hygiene compliance in clinical environments。Health Psychology,35(1),96-101。  new window
40.Kim, S.-B.、Kim, D.-Y.(2014)。The effects of message framing and source credibility on green messages in hotels。Cornell Hospitality Quarterly,55(1),64-75。  new window
41.Lin, Y.-H.、Chen, C.-Y.、Chou, Y.-L.、Yeh, C.-J.(2023)。Effect of ambush marketing on attitude and purchase intention in the social media context: Misidentification and identification。European Sport Management Quarterly,23(1),207-226。  new window
42.Lee, K.、Shim, E.、Kim, J.、Nam, H.(2021)。The influence of product innovation messages on the intention to purchase incumbent products。Journal of Innovation & Knowledge,6(3),154-166。  new window
43.Molden, D. C.(2014)。Understanding priming effects in social psychology: An overview and integration。Social Cognition,32(Supplement),243-249。  new window
44.Lv, Y.、Kraus, V. B.、Gao, X.、Yin, Z.、Zhou, J.、Mao, C.、Duan, J.、Zeng, Y.、Brasher, M. S.、Shi, W.、Shi, X.(2020)。Higher dietary diversity scores and protein-rich food consumption were associated with lower risk of all-cause mortality in the oldest old。Clinical Nutrition,39(7),2246-2254。  new window
45.Navaneethakrishnan, K.、Sathish, A. S.(2020)。It's all about brand love-expressing through purchase intention, brand trust and brand attitude。Journal of Critical Reviews,7(4),313-318。  new window
46.Nguyen, T. T. H.、Nguyen, N.、Nguyen, T. B. L.、Phan, T. T. H.、Bui, L. P.、Moon, H. C.(2019)。Investigating consumer attitude and intention towards online food purchasing in an emerging economy: An extended tam approach。Foods,8(11)。  new window
47.Nguyen, Y. T. H.、Nguyen, H. V.(2020)。An alternative view of the millennial green product purchase: The roles of online product review and self-image congruence。Asia Pacific Journal of Marketing and Logistics,33(1),231-249。  new window
48.Reddy, A.、Ahmad, A.(2020)。A study on self-image congruence and perceived quality with respect to symbolic purchase in sport at Bangalore City。International Journal of Innovations in Management, Engineering and Science,6(2),4-8。  new window
49.Shin, Y. H.(2020)。Predicting consumer intentions regarding state-branded food products in the grocery and restaurant settings: Understanding the role of self-concept。Journal of Quality Assurance in Hospitality & Tourism,21(5),600-615。  new window
50.Shin, S.、Chung, N.、Xiang, Z.、Koo, C.(2019)。Assessing the impact of textual content concreteness on helpfulness in online travel reviews。Journal of Travel Research,58(4),579-593。  new window
51.Shi, Z.、Zhang, C.、Wu, L.(2020)。Sales or reviews, which matters more to consumer preference and online advertising?--evidence from eye-tracking and self-reporting。International Journal of Advertising,39(8),1274-1300。  new window
52.Shan, L.、Diao, H.、Wu, L.(2020)。Influence of the framing effect, anchoring effect, and knowledge on consumers' attitude and purchase intention of organic food。Frontiers in Psychology,11。  new window
53.Septianto, F.、Kemper, J. A.、Choi, J. J.(2020)。The power of beauty? The interactive effects of awe and online reviews on purchase intentions。Journal of Retailing and Consumer Services,54。  new window
54.Shin, Y. H.、Hancer, M.、Song, J. H.(2016)。Self-congruity and the theory of planned behavior in the prediction of local food purchase。Journal of International Food & Agribusiness Marketing,28(4),330-345。  new window
55.Sirgy, M. J.(2018)。Self-congruity theory in consumer behavior: A little history。Journal of Global Scholars of Marketing Science,28(2),197-207。  new window
56.Sop, S. A.(2020)。Self-congruity theory in tourism research: A systematic review and future research directions。European Journal of Tourism Research,26。  new window
57.Urdea, A.-M.、Constantin, C. P.、Purcaru, I.-M.(2021)。Implementing experiential marketing in the digital age for a more sustainable customer relationship。Sustainability,13(4)。  new window
58.Vlaev, I.、King, D.、Dolan, P.、Darzi, A.(2016)。The theory and practice of "nudging": Changing health behaviors。Public Administration Review,76(4),550-561。  new window
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60.Zhang, X.、Jeong, E.、Olson, E. D.、Evans, G.(2020)。Investigating the effect of message framing on event attendees' engagement with advertisement promoting food waste reduction practices。International Journal of Hospitality Management,89。  new window
61.Zhang, J.、Huang, Y.(2020)。Good reviews go out the door, Bad news travels fast?--Research on the influence of reference groups and their language styles in positive online reviews on consumers' brand attitudes。Open Journal of Social Sciences,8(2),271-295。  new window
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63.Zinko, R.、Patrick, A.、Furner, C. P.、Gaines, S.、Kim, M. D.、Negri, M.、Orellana, E.、Torres, S.、Villarreal, C.(2021)。Responding to negative electronic word of mouth to improve purchase intention。Journal of Theoretical and Applied Electronic Commerce Research,16(6),1945-1959。  new window
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會議論文
1.Adila, T. M.、Bintang, W. S.、Ikhsan, R. B.、Fahlevi, M.(2020)。Instagram as information in developing purchase intentions: The role of social E-wom and brand attitude。2020 International Conference on Information Management and Technology,(會議日期: 2020, August 13-14)。  new window
學位論文
1.崔靜(2021)。基於消費者畫像的企業數字化賦能精準營銷研究(碩士論文)。武漢科技大學。  延伸查詢new window
圖書
1.吳明隆(2007)。SPSS操作與應用:變異數分析實務。五南圖書出版股份有限公司。  延伸查詢new window
 
 
 
 
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