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題名:臉書直播拍賣下標衝動意圖之研究
書刊名:電子商務學報
作者:張簡郁庭徐士傑許惠媚 引用關係洪郁雯
作者(外文):Chang Chien, Yu-tingHsu, Jack Shih-chiehHsu, Hui-meiHung, Yu-wen
出版日期:2022
卷期:24:2
頁次:頁145-175
主題關鍵詞:社群商務直播線上拍賣衝動性購買刺激-有機體-反應理論Social commerceLive streamOnline auctionImpulse buyingStimulus-organism-responseSOR
原始連結:連回原系統網址new window
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期刊論文
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26.De Wulf, K.、Schillewaert, N.、Muylle, S.、Rangarajan, D.(2006)。The role of pleasure in web site success。Information & Management,43(4),434-446。  new window
27.Chang, H. J.、Eckman, M.、Yan, R. N.(2011)。Application of the Stimulus-Organism-Response model to the retail environment: The role of hedonic motivation in impulse buying behavior。The International Review of Retail, Distribution and Consumer Research,21(3),233-249。  new window
28.Kim, Woo Gon、Moon, Yun Ji(2009)。Customers' cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type。International Journal of Hospitality Management,28(1),144-156。  new window
29.Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2001)。Empirical testing of a model of online store atmospherics and shopper responses。Psychology & Marketing,20(2),139-150。  new window
30.Diamantopoulos, A.、Siguaw, J. A.(2006)。Formative versus reflective indicators in organizational measure development: A comparison and empirical illustration。British Journal of Management,17(4),263-282。  new window
31.Kim, Jiyoung、Lennon, Sharron J.(2013)。Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model。Journal of Research in Interactive Marketing,7(1),33-56。  new window
32.Chen, Jengchung Victor、Su, Bo-chiuan、Widjaja, Andree E.(2016)。Facebook C2C social commerce: A study of online impulse buying。Decision Support Systems,83,57-69。  new window
33.Dittmar, H.(2005)。Compulsive buying--a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors。British Journal of Psychology,96(4),467-491。  new window
34.Liu, Yong、Li, Hongxiu、Hu, Feng(2013)。Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions。Decision Support Systems,55(3),829-837。  new window
35.Yeh, J.-C.、Hsiao, K.-L.、Yang, W.-N.(2012)。A study of purchasing behavior in Taiwan's online auction websites: Effects of uncertainty and gender differences。Internet Research,22(1),98-115。  new window
36.Yang, Z. L.、Cai, S. H.、Zhou, Z.、Zhou, N.(2005)。Development and validation of An Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals。Information & Management,42(4),575-589。  new window
37.Ramus, Kim、Nielsen, Niels Asger(2005)。Online Grocery Retailing: What Do Consumers Think?。Internet Research,15(3),335-352。  new window
38.Gao, L.、Bai, X.(2014)。Online consumer behaviour and its relationship to website atmospheric induced flow: insights into online travel agencies in China。Journal of Retailing and Consumer Services,21(4),653-665。  new window
39.Hsu, C.-L.、Chang, K.-C.、Chen, M.-C.(2012)。The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators。Information Systems and E-Business Management,10(4),549-570。  new window
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42.Prashar, S.、Sai Vijay, T.、Parsad, C.(2017)。Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S-O-R Framework。Vikalpa: The journal for Decision Makers,42(1),1-18。  new window
43.Chen, H. S.、Hsieh, T.(2011)。The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets。African Journal of Business Management,5(24),10054-10066。  new window
44.Belk, Russell W.(1975)。Situational Variables and Consumer Behavior。Journal of Consumer Research,2(3),157-164。  new window
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46.Chang, C.-H.、Shu, S. T.、King, B.(2014)。Novelty in theme park physical surroundings: An application of the stimulus-organism-response paradigm。Asia Pacific Journal of Tourism Research,19(6),680-699。  new window
47.Chen, C. C.、Yao, J. Y.(2018)。What Drives Impulse Buying Behaviors in a Mobile Auction? The Perspective of the Stimulus-Organism-Response Model。Telematics and Informatics,35(5),1249-1262。  new window
48.Stephen, Andrew T.、Toubia, Olivier(2010)。Deriving value from social commerce networks。Journal of Marketing Research,47(2),215-228。  new window
49.Islam, J. U.、Rahman, Z.(2017)。The Impact of Online Brand Community Characteristics on Customer Engagement: An Application of Stimulus-Organism-Response Paradigm。Telematics and Informatics,34(4),96-109。  new window
50.Chan, Tommy K. H.、Cheung, Christy M. K.、Lee, Zach W. Y.(2017)。The State of Online Impulse-Buying Research: A Literature Analysis。Information & Management,54(2),204-217。  new window
51.Bakker, B.、Van der Voordt, T.、Vink, P.、De Boon, J.(2014)。Pleasure, Arousal, Dominance: Mehrabian and Russell revisited。Current Psychology,33(3),405-421。  new window
52.Xu, Y.(2007)。Impact of store environment on adult generation Y-consumers' impulse buying。Journal of Shopping Center Research,14(1),39-56。  new window
53.Jarvis, Cheryi B.、Mackenzie, Scott B.、Podsakoff, Philip M.(2003)。A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research。Journal of Consumer Research,30(2),199-218。  new window
54.Jang, Soo Cheong Shawn、Namkung, Young(2009)。Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants。Journal of Business Research,62(4),451-460。  new window
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56.Saad, M.、Metawie, M.(2015)。Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies。Journal of Business and Management Sciences,3(2),69-77。  new window
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58.Kamboj, S.、Sarmah, B.、Gupta, S.、Dwivedi, Y.(2018)。Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response。International Journal of Information Management,39,169-185。  new window
59.Kang, J.-Y. M.、Johnson, K. K. P.、Wu, J.(2014)。Consumer Style Inventory and Intent to Social Shop Online for Apparel Using Social Networking Sites。Journal of Fashion Marketing and Management,18(3),301-320。  new window
60.何佩珊(20161122)。臺灣直播平臺大點兵。數位時代。  延伸查詢new window
61.Chang, C. C.、Chen, C. W.(2015)。Examining hedonic and utilitarian bidding motivations in online auctions: Impacts of time pressure and competition。International Journal of Electronic Commerce,19(2),39-65。  new window
62.Chen, Y.、Zhang, B.、Chen, C.、Chiu, D. M.(2013)。Performance modeling and evaluation of peer-to-peer live streaming systems under flash crowds。IEEE/ACM Transactions on Networking,22(4),1106-1120。  new window
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會議論文
1.Born, F.(2016)。Smitten with technology-An attachment theory approach。  new window
2.Cui, X.、Lai, V. S.(2013)。E-loyalty to online auction websites: A Stimulus-Organism- Response model。  new window
3.Ku, G.、Galinsky, A. D.、Murnighan, J. K.(2008)。Arousal, interest and auction bidders。  new window
4.Leeraphong, A.、Sukrat, S.(2018)。How Facebook live urge SNS users to buy impulsively on C2C social commerce?。  new window
5.Liao, X.、Jin, H.、Liu, Y.、Ni, L. M.、Deng, D.(2006)。AnySee: Peer-to-Peer live streaming。  new window
6.Mullin, J.、Smallwood, L.、Watson, A.、Wilson, G.(2001)。New techniques for assessing audio and video quality in real-time interactive communications。  new window
7.Yang, L.、Mao, M.(2014)。Antecendents of online group buying behavior: From price leverage and crowd effect perspectives。  new window
8.Yin, H.、Liu, X.、Zhan, T.、Sekar, V.、Qiu, F.、Lin, C.、Zhang, H.、Li, B.(2009)。Design and deployment of a hybrid CDN-P2P system for live video streaming: Experiences with LiveSky。  new window
9.Zheng, X.、Liu, N.、Zhao, L.(2013)。A study of the effectiveness of online scarce promotion-based on the comparison of planned buying and unplanned buying。  new window
研究報告
1.Bollard, A.、Liu, R.、Nursimulu, A.、Rangel, A.、Bossaerts, P.(2007)。Neurophysiological evidence on perception of reward and risk: Implications for trading under time pressure。University of Zurich。  new window
2.Malhotra, D.、Murnighan, J. K.(2000)。Milked for all their worth: Competitive arousal and escalation in the Chicago cow auctions。Kellogg School of Management, Northwestern University。  new window
學位論文
1.鄭佳興(2017)。臉書直播主的互動模式與印象管理之研究(碩士論文)。世新大學。  延伸查詢new window
2.楊國良(2017)。探討FACEBOOK直播平台沈浸行為之研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Turban, Efraim、King, David、Lee, Jae、Warkentin, Merrill H.、Chung, Michael H.(2002)。Electronic Commerce 2002: A Managerial Perspective。Prentice-Hall。  new window
2.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
其他
1.Kamiyu(20170327)。八大絕招,讓你輕鬆駕馭直播,https://www.inside.com.tw/article/8904-8-tips-for-live-video。  new window
2.國際中心(20160517)。Buzzfeed臉書直播訪問總統大凸槌,歐巴馬被「斬首」!,https://www.ettoday.net/news/20160517/699587.htm#ixzz5KSPjISzf。  延伸查詢new window
3.郭睿誠,田兆緯(20170402)。臉書直播成另類大平臺藏2.4億元商機,https://tw.appledaily.com/new/realtime/20170402/1089442/。  延伸查詢new window
4.黃郁棋(20161205)。Yahoo資深副總裁鄒開蓮:直播的廣告帶來的品牌好感度,比一般影音廣告高五倍!,https://www.inside.com.tw/article/7815-digiasia_yahoo_rose。  延伸查詢new window
5.(20170728)。【直播大調查系列一】網友最愛Facebook、You-Tube、17直播,資策會產業情報研究所。,https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=475。  延伸查詢new window
6.蕭宇涵(20170324)。陸直播拍賣夯7臺瑪莎拉蒂售罄,https://www.chinatimes.com/amp/realtimenews/20170324000891-260514。  延伸查詢new window
7.Kemp, S.(2017)。Digital 2017: Q3 global digital statshot,https://datareportal.com/reports/digital-2017-q3-global-digital-statshot。  new window
圖書論文
1.Isen, Alice M.(1984)。Toward understanding the role of affect in cognition。Handbook of social cognition。Lawrence Erlbaum Associates。  new window
2.Baker, J.(1986)。The Role of the Environment in Marketing Services: The Consumer Perspective。The Services Challenge: Integrating for Competitive Advantage。American Marketing Association。  new window
3.Song, W.、Tjondronegoro, D. W.、Docherty, M.(2012)。Understanding user experience of mobile video: Framework, measurement, and optimization。Mobile multimedia: User and technology perspectives。IntechOpen。  new window
 
 
 
 
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