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題名:專家代言風格與多重來源代言之廣告效果
書刊名:行銷評論
作者:周軒逸李祐瑋
作者(外文):Chou, Hsuan-yiLi, Yu-wei
出版日期:2023
卷期:20:1
頁次:頁1-33
主題關鍵詞:專家型代言人代言風格多角色呈現多人代言產品類型Expert endorsementEndorsement styleMulti-role presentationMulti-person endorsementProduct type
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:15
  • 點閱點閱:4
期刊論文
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其他
1.黃天如(20160425)。走出白色巨塔.醫生成代言閃亮新星,https://www.chinatimes.com/newspapers/20160425000518-260110?chdtv。  延伸查詢new window
2.沈能元(20210302)。年輕醫搶當網紅.資深醫:非好事,https://tw.appledaily.com/headline/20210302/LTH3ZF5TTJFNJIRGB27TZ2OPEM/。  延伸查詢new window
圖書論文
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