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題名:選擇反映性測量模式或形成性測量模式?以社群媒體形式之顧客參與行為構念設定為例
書刊名:觀光休閒學報
作者:何昶鴛賴盈孝柳立偉
作者(外文):Ho, Chaang-iuanLai, Ying-hsiaoLiu, Li-wei
出版日期:2020
卷期:26:3
頁次:頁307-336
主題關鍵詞:顧客參與形成性測量模式二階形成性構念社群媒體型式行銷臉書粉絲頁Customer engagementFormative measurement modelSecond-order formative constructSocial media based marketingFacebook fans' page
原始連結:連回原系統網址new window
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  • 共同引用共同引用:16
  • 點閱點閱:9
期刊論文
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6.Gummerus, J.、Liljander, V.、Weman, E.、Pihlström, M.(2012)。Customer engagement in a Facebook brand community。Management Research Review,35(9),857-877。  new window
7.Hennig-Thurau, Thorsten、Malthouse, Edward C.、Friege, Christian、Gensler, Sonja、Lobschat, Lara、Rangaswamy, Arvind、Skiera, Bernd(2010)。The impact of new media on customer relationships。Journal of Service Research,13(3),311-330。  new window
8.Pagani, Margherita、Mirabello, Alessandra(2011)。The influence of personal and social-interactive engagement in social TV Web sites。International Journal of Electronic Commerce,16(2),41-68。  new window
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11.Calder, B. J.、Malthouse, E. C.、Schaedel, U.(2009)。An experimental study of the relationship between online engagement and advertising effectiveness。Journal of Interactive Marketing,23(4),321-331。  new window
12.Vivek, S. D.、Beatty, S. E.、Morgan, R. M.(2012)。Customer engagement: Exploring customer relationships beyond purchase。Journal of Marketing Theory and Practice,20(2),122-146。  new window
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16.Taheri, B.、Jafari, A.、O'Gorman, K.(2014)。Keeping your audience: Presenting a visitor engagement scale。Tourism Management,42,321-329。  new window
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18.Baldus, B. J.、Voorhees, C.、Calantone, R.(2015)。Online Brand Community Engagement: Scale Development and Validation。Journal of Business Research,68(5),978-985。  new window
19.劉秀雯、林育理、吳芳軒(20170700)。社群媒體分析:代言人類型與廣告訴求對顧客參與成效之影響。管理評論,36(3),69-84+163-176。new window  延伸查詢new window
20.Cabiddu, F.、De Carlo, M.、Piccoli, G.(2014)。Social media affordances: Enabling customer engagement。Annals of Tourism Research,48,175-192。  new window
21.Chow, W. S.、Shi, S.(2015)。Investigating Customers' Satisfaction with Brand Pages in Social Networking Sites。Journal of Computer Information Systems,55(2),48-58。  new window
22.Hudson, S.、Thal, K.(2013)。The impact of social media on the consumer decision process: Implications for tourism marketing。Journal of Travel & Tourism Marketing,30(1/2),156-160。  new window
23.Jaakkola, E.、Alexander, M.(2014)。The role of customer engagement behavior in value co-creation: a service system perspective。Journal of Service Research,17(3),247-261。  new window
24.Hollebeek, L. D.、Glynn, M. S.、Brodie, R. J.(2014)。Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation。Journal of Interactive Marketing,28(2),149-165。  new window
25.張曼玲、蘇詩涵(20140900)。建構品牌顧客承諾之量表。商略學報,6(3),181-202。new window  延伸查詢new window
26.Petter, S.、Straub, D.、Rai, A.(2007)。Specifying formative constructs in information systems research。MIS Quarterly,31(4),623-656。  new window
27.Bijmolt, Tammo H. A.、Leeflang, Peter S. H.、Block, Frank、Eisenbeiss, Maik、Hardie, Bruce G. S.、Lemmens, Aurélie、Saffert, Peter(2010)。Analytics for Customer Engagement。Journal of Service Research,13(3),341-356。  new window
28.Bowden, Jana Lay-Hwa(2009)。The process of customer engagement: a conceptual framework。The Journal of Marketing Theory and Practice,17(1),63-74。  new window
29.van Doorn, Jenny、Lemon, Katherine N.、Mittal, Vikas、Nass, Stephan、Pick, Doreén、Pirner, Peter、Verhoef, Peter C.(2010)。Customer Engagement Behavior: Theoretical Foundations and Research Directions。Journal of Service Research,13(3),253-266。  new window
30.Hollebeek, Linda D.(2011)。Exploring customer brand engagement: definition and themes。Journal of Strategic Marketing,19(7),555-573。  new window
31.Kumar, V.、Aksoy, L.、Donkers, B.、Venkatesan, R.、Wiesel, T.、Tillmanns, S.(2010)。Undervalued or overvalued customers: Capturing total customer engagement value。Journal of Service Research,13(3),297-310。  new window
32.Mollen, A.、Wilson, H.(2010)。Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives。Journal of Business Research,63(9/10),919-925。  new window
33.Verhoef, Peter C.、Reinartz, Werner J.、Krafft, Manfred(2010)。Customer engagement as a new perspective in customer management。Journal of Service Research,13(3),247-252。  new window
34.Pletikosa Cvijikj, Irena、Michahelles, Florian(2013)。Online engagement factors on Facebook brand pages。Social Network Analysis and Mining,3(4),843-861。  new window
35.Schau, H. J.、Muñiz, A. M. Jr.、Arnould, E. J.(2009)。How Brand Community Practices Create Value。Journal of Marketing,73(5),30-51。  new window
36.張愛華、洪敘峰(20131200)。消費者認知基礎之企業綠品牌形象衡量模式發展。臺大管理論叢,24(1),129-154。new window  延伸查詢new window
37.Schivinski, B.、Christodoulides, G.、Dabrowski, D.(2016)。Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands。Journal of Advertising Research,56(1),64-80。  new window
38.Xiang, Z.、Du, Q.、Ma, Y.、Fan, W.(2017)。A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism。Tourism Management,58,51-65。  new window
39.江義平、陳宣佑(20141200)。線上顧客參與成效探究。電子商務研究,12(4),451-479。new window  延伸查詢new window
40.林郁翔、蘇冠年(20140300)。Customer Engagement on Brand Fan Pages: An Examination of the Effects of Social Media Marketing。多國籍企業管理評論,8(1),23-56。new window  new window
41.Harrigan, P.、Evers, U.、Miles, M.、Daly, T.(2017)。Customer engagement with tourism social media brands。Tourism Management,59,597-609。  new window
42.Alvarez, M.、Asugman, G.(2009)。Issues in formative measurement: Response to Murphy (2009)。Annals of Tourism Research,36,738-742。  new window
43.Burt, R. S.(1976)。Interpretational confounding of unobserved variables in structural equation models。Sociological Methods and Research,5,3-52。  new window
44.Dijkmans, C.、Kerkhof, P.、Beukeboom, C. J.(2015)。A stage to engage: Social media use and corporate reputation。Tourism Management,47,58-67。  new window
45.Harmeling, Colleen M.、Moffett, Jordan W.、Arnold, Mark J.、Carlson, Brad D.(2017)。Toward a theory of customer engagement marketing。Journal of the Academy of Marketing Science,45(3),312-335。  new window
46.Ho, C. I.、Liu, L. W.、Yuan, Y.、Liao, H. H.(2020)。Perceived food souvenir quality as a formative second-order construct: How do tourists evaluate the quality of food souvenirs?。Current Issues in Tourism,24(4),479-502。  new window
47.Hollebeek, L. D.、Conduit, J.、Sweeney, J.、Soutar, G.、Karpen, I. O.、Jarvis, W.、Chen, T.(2016)。Epilogue to the Special Issue and reflections on the future of engagement research。Journal of Marketing Management,32(5/6),586-594。  new window
48.Kumar, V.、Pansari, A.(2016)。Competitive advantage through engagement。Journal of Marketing Research,53(4),497-514。  new window
49.Lee, H.、Chen, M.(2009)。The measurement and relationship of Yuarn-Feng beliefs and psychological well-being: preliminary exploration on structural equation model analyzing with aggregate construct as cause and effect。Psychological Testing,56(4),457-489。  new window
50.Murphy, J.、Hofacker, C.(2009)。Rigor in tourism research formative and reflective constructs。Annals of Tourism research,36,730-734。  new window
51.Pansari, A.、Kumar, V.(2017)。Customer engagement: The construct, antecedents, and consequences。Journal of the Academy of Marketing Science,45(3),294-311。  new window
52.Prahalad, D.、Ananthanarayanan, V.(20200117)。4 questions to boost your social media marketing。Harvard Business Review,2020(Jan.)。  new window
53.Sashi, C. M.(2012)。Customer engagement, buyer-sell relationships, and social media。Management Decision,50(2),253-272。  new window
54.Verleye, K.、Gemmel, P.、Rangarajan, D.(2014)。Managing engagement behaviors in a network of customers and stakeholders: Evidence from the nursing home sector。Journal of Service Research,17(1),68-84。  new window
55.Kuenzel, Sven、Halliday, Sue Vaux(2010)。The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification。Journal of Targeting, Measurement and Analysis for Marketing,18(3/4),167-176。  new window
56.Jarvis, Cheryi B.、Mackenzie, Scott B.、Podsakoff, Philip M.(2003)。A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research。Journal of Consumer Research,30(2),199-218。  new window
57.MacKenzie, S. B.、Podsakoff, P. M.、Podsakoff, N. P.(2011)。Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques。MIS Quarterly,35(2),293-334。  new window
58.MacKenzie, Scott B.、Podsakoff, Philip M.、Jarvis, Cheryl Burke(2005)。The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions。Journal of Applied Psychology,90(4),710-730。  new window
59.邱皓政(2011)。當PLS遇上SEM:議題與對話。αβγ量化研究學刊,3(1),20-53。  延伸查詢new window
60.Brodie, Roderick J.、Hollebeek, Linda D.、Jurić, Biljana、Ilić, Ana(2011)。Customer engagement: conceptual domain, fundamental propositions, and implications for research。Journal of Service Research,14(3),252-271。  new window
61.李新民、陳密桃(20091200)。緣分信念與心理幸福感的關係--聚合構念為因與果的結構方程模式分析初探。測驗學刊,56(4),457-489。new window  延伸查詢new window
62.Brodie, R. J.、Ilić, A.、Jurić, B.、Hollebeek, L. D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66,105-114。  new window
研究報告
1.周秩年、陳威珞(2018)。餐飲業發展趨勢。臺北市:臺灣趨勢研究。  延伸查詢new window
圖書
1.蕭文龍(2013)。統計分析入門與應用:SPSS中文版+PLS-SEM (SmartPLS)。台北市:碁峰資訊股份有限公司。  延伸查詢new window
2.Salton, Gerald、McGill, Michael J.(1983)。Introduction to modern information retrieval。McGraw-Hill。  new window
其他
1.We are Social(2020)。Digital 2020,https://datareportal.com/reports/digital-2020-taiwan。  new window
 
 
 
 
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