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題名：生產地與品牌國對消費行為影響之研究
書刊名：國立臺北商專學報
作者：謝萬隆
出版日期：1995
卷期：44
頁次：頁399-459
主題關鍵詞：生產地；品牌國；消費行為
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:14
  • 點閱點閱:18
　　　　　本研究旨在探討產品在國際分工的產銷策略下，消費者對產品屬性知 覺及購用意願受生產地與品牌國影響之效果。本研究分別以不同涉入產品(收錄 音機、電腦磁片)為受測產品，美、日為品牌國，除原品牌國外，另以台灣、大 陸為生產地，進行不同產品組合的實驗設計，由369份有效問卷，透過SAS統 計軟體分析，所獲致研究結論摘要如下:一、生產地效果對不同涉入產品的知覺 及購用意願，均具顯著影響;美、日評價最優，台灣次之、大陸殿後。二、品牌 國效果對高涉入產品部分屬性知覺及購用意願具顯著影響;對低涉入產品僅「價 格」知覺美國顯著優於日本，其餘評價日本則略勝一籌。三、生產地與品牌國之 交互作用僅對高涉入產品具顯著效果。四、同時以ANOVA變異數分析(等距資 料假設)及CATMOD線性模式分析(順序尺度衡量)所作結論幾乎一致，表示將語 意差異資料視為等距性貿分析，應可接受。
期刊論文
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5.Bilkey, W. J.、Nes, E.(1982)。Country-of-Orgin Effects on Product Evaluations。Journal of International Business Studies，89-99。  new window
6.Bonfietd, E. H.(1974)。Attitude, Social Influence, Personal Norm, and Intention Interactions Related to Brand Purchase Behaviour。Journal of Marketing Research，11，379-389。  new window
7.Darling, R. D.(1976)。A Study of the Attitudes of Finnish Consumers Toward the Products and Associated Marketing Practices of Various Selected Countries。The Journal of Business Economics，1，3-19。  new window
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11.Gill, J. D.、Bart, S. G.、Laczniak, R. N.(1988)。Influence of Involvement, Commitment, and Familiarity on Brand Beliefs and Attitudes of Views Exposed to Alternative Ad Claim Strategies。Journal of Advertising，17(1)，33-43。  new window
12.Golden, L. L.、Alpert, M. I.(1987)。Comparative Analysis of Relative Effectiveness of One-and Two-Sided Communication for Contrasting Products。Journal of Advertising，16，18-25。  new window
13.Han, C. M.、Terpstra, V.(1988)。Country-of-Origin Effects for Uni-National and Bi-National Products。Journal of International Business Studies，19，235-255。  new window
14.Han, C. M.、Terpstra, V.(1989)。Country Image: Halo or Summary Constuct?。Journal of Marketing Research，16，222-229。  new window
15.Harrell, G. D.、Bennett, P. D.(1974)。An Evaluation of the Expectancy-value Model of Attitude Measurement for Physician Prescribing Behaviour。Journal of Marketing Research，11，269-278。  new window
16.Hooley, G. J.、Shipey, D.、Krieger, N.(1988)。A Method for Modelling Consumer Perceptions of Country of Origin。International Marketing Review，5，67-76。  new window
17.Jaffe, E. D.、Nebenzahl, I. D.(1984)。Alternative Questionnaire Formats for Country Image Studies。Journal of Marketing Research，21，463-471。  new window
18.Johansson, J. K.、Thorelli, H. B.(1985)。International Product Positioning。Journal of International Business Studies，1985(Fall)，57-74。  new window
19.Johansson, J. K.、Thorelli, H. B.、Nebenzchl, I. P.(1986)。Multinational Production: Effect on Brand Value。Journal of International Business Studies，1986(Fall)，101-126。  new window
20.Johansson, J. K.、Thorelli, H. B.、Nebenzchl, I. P.(1989)。Determinants and Effects of the Use of 'Made in' Labels。International Marketing Review，16，47-58。  new window
21.Khanna, S. R.(1986)。Asian Companies and the Country Stereotype Paradox: An Empirical Study。Columbia Journal of World Business，22，29-38。  new window
22.Lawrence, C.、Marr, N. E.、Prendergast, G. P.(1992)。Country-of-Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry。Asia Pacific International Journal of Marketing，4，37-51。  new window
23.Miniard, P. W.、Cohen, J. B.(1981)。An Examination of the Fishbein-Ajzen Behavior Intention Model's Concepts and Measures。Journal of Experimental Social Psychology，17，309-339。  new window
24.Nagashima, A.(1970)。A Comparison of Japanese and U.S. Attitudes Toward Foreign Products。Journal of Marketing，34，68-74。  new window
25.Nagashima, A.(1977)。A Comparative 'Made-in' Product Image Survey Amoung Japanese Businessmen。Journal of Marketing，1977(Jul.)，95-100。  new window
26.Narayana, C. L.(1981)。Aggregate Images of American and Japanese Products: Implications on International Marketing。Columbia Journal of World Business，16，31-35。  new window
27.Osgood, C. E.(1952)。The Nature and Measurement of Meaning。Psychological Bulletin，49(3)，197-262。  new window
28.Richins, M. L.、Bolch, P. H.(1986)。After the New Wears Off: The Temporal Context of Product Involvement。Journal of Consumer Research，13，280-285。  new window
29.Roth, M. S.、Romeo, J. B.(1992)。Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects。Journal of International Business Studies，23(3)，477-497。  new window
30.Ryan, M. J.、Bonfield, E. H.(1980)。Fishbein's Intentions Model: A Test of External and Pragmatic Validity。Journal of Marketing，44，82-95。  new window
31.Schooler, R. D.(1965)。Product Bias in the Central American Common Market。Journal of Marketing Research，2(4)，394-397。  new window
32.Wicker, A. W.(1971)。An Examination of the 'Other Variables' Explanation of Attitude-Behavior Inconsistency。Journal of Personality and Social Psychology，19，18-30。  new window
33.Wilson, D. T.、Mathews, H. L.、Harvey, J. W.(1977)。An Empirical Test of Fishbein Behaviorable Intention Model。Journal of Consumer Research，3，197-208。  new window
34.Zajonc, R. B.、Markus, H.(1982)。Affective and Congnitive Factors in Preferences。Journal of Consumer Research，9，123-131。  new window
35.Lastoricka, J. L.(1979)。Questioning the Concept of Involvement Refined Product Clause。Advance in Consumer Research，6，174-179。  new window
36.Warshaw, Paul R.(1980)。A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein。Journal of Marketing Research，17(2)，153-172。  new window
37.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
38.許士軍(19870700)。新加坡消費者對不同來源地產品之知覺及態度。管理評論，5-23。new window  延伸查詢new window
39.Kapferer, Jean-Noel、Laurent, Gilles(1985)。Consumer involvement profiles: a new practical approach to consumer involvement。Journal of Advertising Research，25(6)，48-56。  new window
40.Laczniak, Russell N.、Muehling, Darrel D.、Grossbart, Sanford(1989)。Manipulating Message Involvement in Advertising Research。Journal of Advertising，18(2)，28-38。  new window
41.Traylor, Mark B.(1981)。Product Involvement and Brand Commitment。Journal of Advertising Research，21(6)，51-56。  new window
會議論文
1.Hsu, P. S. C.(1985)。A Behavioral Study of Household Electricity Conservation in Singapore。Academy of Marketing Science Annual Conference，(會議日期: 1985 May)，22-25。  new window
研究報告
1.Houston, M. J.、Rothschild, M. L.(1977)。A Praradigm for Research on Consumer Involvement。Univ. of Wilsconsin Madison。  new window
學位論文
1.吳裕民(1988)。本國學生對國產品與進口品態度差異之研究(碩士論文)。台大商學。  延伸查詢new window
2.林靜儀(1993)。產品品牌國、生產地與廣告對大學生產品態度影響之研究(碩士論文)。政大國際貿易。  延伸查詢new window
3.曹為實(1988)。國外買主對我國產品品質評價與購買意願之研究(碩士論文)。台大。  延伸查詢new window
4.黃鈺文(1991)。不同品牌來源國與製造地形象對消費者產品態度的影響(碩士論文)。政大。  延伸查詢new window
5.解名禮(1992)。個人特質與消費者對不同品牌來源國與製造地產品態度之關係(碩士論文)。政大。  延伸查詢new window
圖書
1.許士軍(1991)。國際行銷管理。三民書局。  延伸查詢new window
2.張春興(1988)。心理學。台北：東華書局。  延伸查詢new window
3.彭昭英(1993)。SAS與統計分析。台北：儒林。  延伸查詢new window
4.黃俊英(1992)。行銷研究：管理與技術。華泰書局。  延伸查詢new window
5.熊祥林(1990)。消費者的知覺。理明。  延伸查詢new window
6.Asseal, H.(1990)。Marketing: Principles & Strategy。The Dryden Press。  new window
7.Bennet, P. D.(1989)。Dictionary of Marketing Terms。Chicago：American Marketing Association。  new window
8.Bettman, J. R.、Capon, N.、Lutz, R. J.(1979)。An Information Processing Theory of Consumer Choice。Reading, MA：Addison-Wesley。  new window
9.Hawkin, D. J.、Best, R. J.、Coney, K. A.(1983)。Consumer Behavior: Implication for Marketing Strategy。Plano, Texas：Business Publication Inc.。  new window
10.Kinnear, T. C.、Taylor, J. R.(1991)。Marketing Research: An Applied Approach。McGraw Hill。  new window
11.Kleinbaum, D. G.、Kupper, L. L.、Muller, K. E.(1988)。Applied Regression Analysis and Other Multivariable Methods。PWS-KENT Publishing Co.。  new window
12.Miller, G. A.、Galanter, E.、Pribram, K.(1960)。Plans and the Structure of Behavior: Basic Findings and Management Implications。New York：Holt, Rinehart and Winston。  new window
13.Peter, J. P.、Olson, J. C.(1987)。Consumer Behavior。Richard D. Irwin Inc.。  new window
14.林清山(1992)。心理與教育統計學。東華書局。  延伸查詢new window
15.Howard, John A.(1989)。Consumer Behavior in Marketing Strategy。Prentice Hall。  new window
16.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
17.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
18.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
19.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Crossley, D. J.(1980)。Social Factors Affecting Energy Use and Conservation in the Home。Australian Environmental Studies。Griffith University。  new window
2.Fishbein, M.(1967)。Attitude and the Predictor of Behavior。Readings in Attitude Theory and Measurement。New York：Wiley。  new window
3.Robertson, T. S.、Eielinski, J.、Ward, S.(1984)。Low-Involvement Congnitive Process。Consumer Behavior。  new window
4.Rothschild, M. L.(1979)。Advertising Strategies for High and Low Involvement Situations, Attitude Research Plays for High。Attitude Research Plays for High Stakes。  new window
5.ZaItman, G.、Wallendrof, M.(1983)。Involvement Theory and Consumer Behavior。Consumer Behavior: Basic Finding and Management Implications。John Wiley and Sons Inc.。  new window
 
 
 
 
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