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題名：知覺價格、知覺品質、知覺價值與購買意圖關係之研究--以團體制服為例
書刊名：僑光學報
作者：李淑芳／何舒毅／黃嘉俞
作者(外文)：Lee, Su-fang／Ho, Shu-yi／Huang, Chia-yu
出版日期：2021
卷期：44
頁次：頁75-84
主題關鍵詞：知覺價格；知覺品質；知覺價值；購買意圖；Perceived price；Perceived quality；Perceived value；Purchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:14
  • 點閱點閱:4
期刊論文
1.大前研一(1988)。回歸策略本質：創造顧客價值。世界經理文摘，31，6-26。  延伸查詢new window
2.Kashyap, Rajiv、Bojanic, David C.(2000)。A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers。Journal of Travel Research，39(1)，45-51。  new window
3.Bolton, L. E.、Warlop, L.、Alba, J. W.(2003)。Consumer Perception of Price Un-Fairness。Journal of Consumer Research，29(4)，474- 492。  new window
4.Kwun, J. W.、Oh, H.(2004)。Effect of brand, price, and risk on consumers' value perceptions and behavioral intentions in the restaurant industry。Journal of Hospitality and Leisure Marketing，11(1)，31-49。  new window
5.Huang, J. H.、Lee, B. C. Y.、Ho, Shu Hsun(2004)。Consumer attitude toward gray market goods。International Marketing Review，21(6)，598-614。  new window
6.Maynes, E. Scott(1976)。The Concept and Measurement of Product Quality。Household Production and Consumption，40(5)，529-559。  new window
7.Voss, Glenn B.、Parasuraman, A.、Grewal, Dhruv(1998)。The Role of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges。Journal of Marketing，62(4)，46-61。  new window
8.Teas, R. K.、Agarwal, S.(2000)。The effect of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。  new window
9.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing，30(2)，19-30。  new window
10.林惠珠、鄭如伶(2017)。組織制服的認知對南部地區自來水公司員工工作技能與企業形象相關之探討。華岡紡織期刊，25(1)，42-54。  延伸查詢new window
11.Garvin, D. A.(1984)。Quality on the Line。McKinsey Quarterly，1，2-19。  new window
12.Vigneron, F.、Johnson. L. W.(1999)。A review and conceptual framework of prestige-seeking consumer behavior。Academy of Marketing Science Review，1，1-15。  new window
13.許士軍(19870700)。新加坡消費者對不同來源地產品之知覺及態度。管理評論，5-23。new window  延伸查詢new window
14.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。  new window
15.Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research，12(1)，85-90。  new window
16.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
17.Levy, S. J.(1959)。Symbols for Sale。Harvard Business Review，37(4)，117-124。  new window
圖書
1.Lovelock, C. H.(2001)。Services marketing。Prentice Hall International。  new window
2.林建煌(2013)。消費者行為。臺北：華泰文化事業股份有限公司。  延伸查詢new window
3.Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。  new window
4.Kotler, P.(1999)。Marketing Management。Prentice-Hall International Inc.。  new window
5.Woodruff, Robert B.、Gardial, Sarah Fisher(1996)。Know your Customer: New Approaches to Understanding Customer Value and Satisfaction。Blackwell Publications。  new window
6.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
8.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluation。Perceived quality: How consumers view stores and merchandise。Lexington Books。  new window
2.Jacoby, J.、Olson, J. C.(1997)。Consumer Response to Price And Attitudinal, Information Processing Perspective。American Marketing Association。  new window
 
 
 
 
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