| 期刊論文| 1. | Cadotte, E. R.、Turgeon, N.(1988)。Key factors in guest satisfaction。Cornell Hotel and Restaurant Administration Quarterly，28(4)，44-51。   | | 2. | Knutson, Bonnie J.(1988)。Frequent Travelers: Making Them Happy and Bringing Them Back。The Cornell Hotel and Restaurant Administration Quarterly，29(1)，82-87。 | | 3. | Lewis, C.、Pizam, A.(1981)。Guest Surveys: A Missed opportunity。The Cornell Hotel and Restaurant Administration Quarterly，22(3)，37-44。 | | 4. | Meidan, A.(1979)。Travel Agency Selection Criteria。Journal of Travel Research，28(1)，26-32。 | | 5. | Nightingale, M.(1985)。The Hospitality Industry: Defining Quality for a Quality Assurance Programme--A Study of Perceptions。The Service Industries Journal，5，9-22。 | | 6. | Gitelson, R. J.、Crompton, J. L.(1983)。The Planning Horizons and Sources of Information Used by Pleasure Vacationers。Journal of Travel Research，21(3)，2-7。 | | 7. | Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing，49(4)，41-50。 | | 8. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 | 會議論文| 1. | Bellur, V. V.、McNamara, B.、Prokop, D. R.(1988)。Factors Perceived as Important by Package Tourists: A Multivariate Analysis。The International Conference on Service Marketing。Cleveland, OH。31-45。 | | 2. | Kendall, K. W.、Booms, B. H.(1989)。Consumer Response To Travel Agency Advertising and Consumer Perceptions of Travel Agencies: Travel Patterns and Agency images。18th Annual Conference, Travel and Tourism Research Association Workshop Sessions。 | 研究報告| 1. | (1994)。觀光統計年報。交通部觀光局。 延伸查詢 | | 2. | Lehtinen, U.、Lehtinen, J. R.(1982)。Service Quality: A Study of Quality Dimensions。Helsinki：Service Management Institute。 | 學位論文| 1. | 陳文河(1987)。我國旅行業行銷策略之研究(碩士論文)。中原大學。 延伸查詢 | 圖書| 1. | William, T. G.(1982)。Consumer Behavior。Richard D. Irwin Inc.。 | | 2. | 干卓民(1993)。旅行業品質評鑑及獎勵制度之研究。國立政治大學公共行政及企業管理教育中心。 延伸查詢 | | 3. | Engel, James F.、Blackwell, R. D.(1984)。Consumer Behavior。Hinsdale, Illinois：The Dryden Press。 | | 4. | Pratt, R. W.(1974)。Measuring Purchase Behavior: Handbook of Marketing。NY：McCraw Hill。 | | 5. | Sasser, W. Earl Jr.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text and Cases。Boston, Massachusetts：Allyn & Bacon。 | | 6. | 曾國雄、鄧振源(1986)。多變量分析（一）--理論應用篇。臺北市：松崗電腦圖書資料有限公司。 延伸查詢 | | 7. | Montgomery, David Bruce、Urban, Glen L.(1969)。Management Science in Marketing。Prentice Hall。 | | 8. | Nicosia, Francisco M.(1966)。Consumer Decision Process。Englewood Cliffs, NJ：Prentice-Hall。 | | 9. | Kotler, Philip(1984)。Marketing Management: Analysis, Planning and Control。Prentice-Hall。 | |