This study focuses evaluation the outpatients attitudes towards physicians in medical care settings. Through a questionnaire survey of outpatients in Tainan area, the purpose of the study are as follows: 1. To understand and compare the important factors that affect patient attitudes toward a physicians. 2. To evaluate the difference between factors of medical institutions. We found the six matrix factors explaining 67.7% of the total variance emeraged from the factor analysis procedures; The factors were identified as technical quality, attentiveness, effective communication, service attitude. Courtesy and inner character. We also found the district hospital won highest reputation in Tainan area.