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題名:體驗行銷對網路書店虛擬社群影響之研究
作者:王祿旺
出版日期:2005
出版項:臺北:秀威資訊科技
集叢:學術著作系列. 社會科學類;AF0030
ISBN:9867263677
主題關鍵詞:電子書業管理銷售
學門:社會學
資料類型:專書
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
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11.Frederick(1990)。A Question of Loyalty, Glamour。Iss.,88(3),286。  new window
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15.Koch, J. T.、Steers, R. M.(1976)。Job Attachment, Satisfaction and Turnover Among Public Employees。Journal of vocational behavior,12,119-128。  new window
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17.Morgan, M. S.、Dev, C. S.(1994)。An Empirical Study of Brand Switching for a Retail Service。Journal of Retailing,70,267-282。  new window
18.Muller, E.(1998)。Customer loyalty programs。Sloan Management Review,39(4),4-5。  new window
19.Oldenburg, R.(1993)。Big Companies Plug BigCauses for Big Gains。Business & Society Review,83,22-23。  new window
20.Reynolds,H. S.(1974)。Increasing Trustees' Compensation To Meet Inflation and Accomplish Trust Purpose。Trusts & Estates,113(8),494-503。  new window
21.Sambandam, R.、Lord, K. R.(1995)。Switching Behavior in Sutomobile Markets: A Consideration-Sets Model。Journal of the Academy of Marketing Science,23,57-65。  new window
22.Shaw, L. G.、Brain, R.、Gaines、Chen, L. J.(1997)。Modeling the Human Factors of Scholarly Communities Supported through the internet and World Wide Web。Journal of the American Society for information Science,48(11),987-1003。  new window
23.Shuler、Laura(200001)。Experiential Marketing survey。,2004 Jack Morton Worldwide,1。  new window
24.Sirohi, N.、McLaughlin, E. W.、Wittink, D. R.(1998)。A model of customer perceptions and store loyalty intentions for a supermarket retailer。Journal of Retailing,74(2),223-245。  new window
25.Sivakumar, K.、Raj, S. P.(199707)。Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice。Journal of Marketing,61,71-84。  new window
26.Tellis, G. J.(1988)。Advertising Exposure, Loyalty, and Brand Purchase: A Two-State Model of Choice。Journal of Marketing Research,25,134-144。  new window
27.Oliva, T. A.、Oliver, R. L.、MacMillan, I. C.(1992)。A Catastrophe Model for Developing Servied Satisfaction Strategies。Journal of Marketing,56,83-95。  new window
28.Gautier, A.(200309)。Think again: Why experiential marketing is the next big thing。New Zealand Marketing Magazine,8-15。  new window
29.Williams, R. L.、Cothrel, J.(2000)。Four smart ways to run online communities。MIT Sloan Management Review,41(4),81-91。  new window
30.Neal, W. D.(1999)。Satisfaction is Nice, But Value Drive Loyalty。Marketing Research,11(1),20-23。  new window
31.Monroe, K. B.、Guiltinan, J. P.(1975)。An Path-Analytic Exploration of Retail Patronage Influences。Journal of Consumer Research,2,19-28。  new window
32.Dowling, Grahame R.、Uncles, Mark(1997)。Do Customer Loyalty Programs Really Work?。Sloan Management Review,38(4),71-82。  new window
33.Jeuland, Abel P.(1979)。Brand choice inertia as one aspect of the notion of brand loyalty。Management Science,25(7),671-682。  new window
34.Jacob, R.(1994)。Why Some Customers are More Equal than Others。Fortune,130(6),215-223。  new window
35.Bowen, J. T.、Shoemaker, S.(1998)。Loyalty: A strategic commitment。Cornell Hotel and Restaurant Administration Quarterly,39(1),12-25。  new window
36.Tucker, W. T.(1964)。The development of brand loyalty。Journal of Marketing Research,1,32-35。  new window
37.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
38.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
39.Heide, J. B.、Weiss, A. M.(1995)。Vendor Consideration and Switching Behavior of Buyers in High-Technology Markets。Journal of Marketing,59(3),30-43。  new window
40.Staw, B. M.(1977)。Commitment to a policy decision: A multitheoretical perspective。Administrative Science Quarterly,23,40-64。  new window
41.Barnatt, C.(1998)。Virtual communities and financial services - on-line business potentials and strategic choice。International Journal of Banking Marketing,16(4),161-169。  new window
42.Reichheld, Frederick F.、Schefter, Phil(2000)。E-Loyalty。Harvard Business Review,78(4),105-113。  new window
43.Brown, G. H.(19520609)。Brand Loyalty-Fact or Fiction。Advertising Age,23,53-55。  new window
44.Wellman, B.、Haase, A. Q.、Witte, J.、Hampton, K.(2001)。Does the internet increase, decrease, or supplement social capital? Social networks, participation, and community commitment。American Behavioral Scientist,45(3),436-455。  new window
45.Geller, L.(1997)。Customer retention begins with the basics。Direct Marketing,60(5),58-62。  new window
46.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
47.Owens, D. D.(2000)。The experience economy。Franchising World,32(1),11-21。  new window
48.Schultz, D. E.、Bailey, S.(2000)。Customer/brand loyalty in an interactive marketplace。Journal of Advertising Research,40(3),41-52。  new window
49.Kanter, Rosabeth Moss(1968)。Commitment and social organization: A study of commitment mechanisms in utopian communities。American Sociological Review,33(4),499-517。  new window
50.Kalyanaram, G.、Little, J. D. C.(1994)。An empirical analysis of latitude of price acceptance in consumer package goods。Journal of Consumer Research,21(3),408-418。  new window
51.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review,34(1),116-128。  new window
52.Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society,13(1),43-54。  new window
53.Newman, Joseph W.、Werbel, Richard A.(1973)。Multivariate Analysis of Brand Loyalty for Major Household Appliances。Journal of Marketing Research,10(4),404-409。  new window
54.Rayport, Jeffrey F.、Sviokla John J.(1994)。Managing in the Marketspace。Harvard Business Review,72(6),141-151。  new window
55.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal,45(4),34-36。  new window
56.Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual Communities and Society: Toward an Integrative Three Phase Model。International Journal of Information Management,17(4),261-270。  new window
57.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
58.Komito, L.(1998)。The net as a foraging society: Flexible communities。The Information Society,14(2),97-106。  new window
59.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
60.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
61.(19950300)。從社區發展的觀點,看社區、社區意識與社區文化。社區發展季刊,69,1-4。  延伸查詢new window
62.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
63.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
64.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
65.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
66.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
67.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science,13(3),265-291。  new window
68.McLuhan, Robert(2000)。Go live with a big brand experience。Marketing,26(4),45-46。  new window
69.Sheldon, Mary E.(1971)。Investments and Involvements as Mechanisms Producing Commitment to the Organization。Administrative Science Quarterly,16(2),143-150。  new window
70.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
71.Porter, Lyman W.、Steers, Richard M.、Mowday, Richard T.、Boulian, Paul V.(1974)。Organizational commitment, job satisfaction, and turnover among psychiatric technicians。Journal of Applied Psychology,59(5),603-609。  new window
72.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
73.Hrebiniak, Lawrence G.、Alluto, Joseph A.(1972)。Personal and Role-Related Factors in the Development of Organizational Commitment。Administrative Science Quarterly,17(4),555-573。  new window
會議論文
1.Robert, T. L.(1998)。Are newsgroups virtual communities?。The Annual ACM SIGCHI Conference on Human Factors in Computing Systems。New York:ACM Press。360-367。  new window
2.Chang, A. M.、Andrew, B. W.、Kannan, P. K.(1999)。Electronic communities as intermediaries: the issues and economics。The 32 Hawaii International Conference on System Sciences。  new window
學位論文
1.李逸菁(2000)。銘傳大學學生虛擬社群網站使用者之滿意度研究(碩士論文)。銘傳大學,臺北。  延伸查詢new window
2.李明仁(2001)。虛擬社群與網友忠誠度之研究(碩士論文)。國立台灣科技大學,臺北。  延伸查詢new window
3.陳郁茹(2001)。藉由建立消費者網路購物之信任模式以提升顧客忠誠度(碩士論文)。淡江大學。  延伸查詢new window
4.何茂華(2001)。虛擬社群之顧客關係管理研究初探(碩士論文)。高雄第一科技大學。  延伸查詢new window
5.陳貴英(2001)。網路零售業顧客忠誠度之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
6.王鈿(2000)。從虛擬社群觀點探討女性網站之經營模式--以i-Village為例(碩士論文)。國立臺灣大學。  延伸查詢new window
7.王孟邦(2001)。虛擬社群管理、社群績效、與獲利模式關係之探討(碩士論文)。國立政治大學,臺北。  延伸查詢new window
8.石恩綸(2000)。女性網路使用者的網站印象與網路使用行為(碩士論文)。國立臺北大學。  延伸查詢new window
9.江姿慧(2000)。使用者參與虛擬社群之行為研究(碩士論文)。國立台灣科技大學。  延伸查詢new window
10.江敏霞(2001)。餐飲業網站設計品質與網站成功之相關研究(碩士論文)。中國文化大學。  延伸查詢new window
11.李郁菁(2000)。影響虛擬社群成員忠誠度產生之因素探討(碩士論文)。國立中山大學。  延伸查詢new window
12.李育霖(2001)。國內入口網站品牌經營與品牌定位之研究(碩士論文)。長庚大學。  延伸查詢new window
13.杜炳麟(2002)。網路購物之信任模式與顧客忠誠度(碩士論文)。元智大學。  延伸查詢new window
14.周信宏(1998)。WWW問卷與郵寄問卷績效比較之研究-以台灣地區產業實施電子商務之研究 為例(碩士論文)。國立成功大學。  延伸查詢new window
15.林世昌(1999)。網際網路電子商店經營之研究從降低成本交易與提高顧客忠誠觀點探討之(碩士論文)。國立政治大學。  延伸查詢new window
16.林致立(2001)。虛擬社群的商業性應用 :本質、分類、與關鍵議題(碩士論文)。東吳大學。  延伸查詢new window
17.林祐鳳(2002)。國內拍賣網站之顧客忠誠度研究(碩士論文)。國立台灣科技大學。  延伸查詢new window
18.洪世揚(2001)。理財網站線上服務品質之研究--以理財內容網站為例(碩士論文)。國立台灣科技大學。  延伸查詢new window
19.胡嘉彬(2002)。線上遊戲之顧客忠誠度行為(碩士論文)。國立清華大學。  延伸查詢new window
20.孫美君(2000)。影響網站忠誠度之因素研究─以購物型網站為例(碩士論文)。中原大學。  延伸查詢new window
21.梁維國(2000)。網路電子新聞報導可信度之研究(碩士論文)。銘傳大學。  延伸查詢new window
22.陳俊良(2002)。線上遊戲顧客忠誠度之研究(碩士論文)。國立台灣科技大學。  延伸查詢new window
23.黃美文(1998)。在電子商務環境下進行網路購物意願之研究:以購買涉入、參考群體與消費者特性探討(碩士論文)。國立屏東科技大學。  延伸查詢new window
24.廖元禎(1998)。虛擬社群創新採用行為及其相關因素之研究(碩士論文)。國立政治大學。  延伸查詢new window
25.劉沐雅(2001)。網路書局購書意願影響因素之研究(碩士論文)。國立中山大學。  延伸查詢new window
26.劉智華(2001)。網站體驗與上站忠誠度之關係研究--以資訊提供型網站為例(碩士論文)。中原大學。  延伸查詢new window
27.鄭璁華(2000)。網路購物消費者滿意度之研究--以台灣網路書店為例(碩士論文)。國立中山大學。  延伸查詢new window
28.林佩儀(2000)。網站設計與使用者滿意度之關聯(碩士論文)。國立政治大學。  延伸查詢new window
29.陶振超(1996)。台灣地區全球資訊網(WWW)使用者調查(碩士論文)。國立交通大學。  延伸查詢new window
30.蘇芬媛(1996)。Exploring Virtual Community in Computer Networks--A study of MUD(碩士論文)。國立交通大學。  延伸查詢new window
31.吳雅琪(2002)。影響網路書店消費者忠誠度形成因素之研究(碩士論文)。國立政治大學。  延伸查詢new window
32.李慕華(1992)。組織忠誠的內涵意義、影響因素與行為結果之探討--以臺灣中小企業為例(碩士論文)。輔仁大學,臺北。  延伸查詢new window
33.林姿妙(2001)。兒童學習網站品質評鑑準則之發展研究(碩士論文)。臺南師範學院。  延伸查詢new window
34.楊聖慧(2001)。以體驗行銷之觀點探討網站之虛擬社群經營模式(碩士論文)。銘傳大學。  延伸查詢new window
圖書
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29.Figallo, Cliff(1998)。Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge。New York, NY:John Wiley & Sons, Inc.。  new window
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32.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
33.邱皓政(2000)。社會與行為科學的量化研究與統計分析:SPSS中文視窗版資料分析範例解析。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
34.Tapscott, D.、Lowy, A.、Ticoll, D.(1998)。Blueprint to the Digital Economy: creating wealth in the era of E-business。New York:McGraw-Hill。  new window
35.Schmitt, Bernd H.(2003)。Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers。John Wiley & Sons Inc。  new window
36.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
37.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
38.Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。  new window
39.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
40.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.胡軍慶(20020730)。舉國之力抵抗貝塔斯曼,http://www.homeway.com.cn/lbi-html/news/special/cjzt/tjcjmt/cjsbxyt/XWZS363644.shtml。  new window
2.資策會網際網路調查中心,http://www.find.org.tw。  延伸查詢new window
3.蕃薯藤。2001年台灣網路使用調查,http://survey.yam.com/survey2001/result.html。  延伸查詢new window
4.Fernback, J.,Thompson, B.(1995)。Virtual Communities: Abort, Retry, Failure?,http://www.well.com/user/hlr/texts/VCcivil.html, 2002/03/21。  new window
5.(200309)。Marketing magazine,www.markctingmag.co.nz。  new window
6.Hill,W.,Stead,L.,Rosenstein,M.,Fumas,G.(1995)。Recommending And Evaluating Choices,http://www.acm.org/sigchi/chi95/proceedings/papers/wch_bdy.htm。  new window
7.Amazon,http://www.amazon.com。  new window
8.Commerce Net,http://www.commerce.net.id/。  new window
9.ComScore Networks,http://www.comscore.com。  new window
10.Cyber Dialogue,http://www.cyberdialogue.com。  new window
11.Harris Interactive,http://www.harrisinteractive.com/。  new window
12.International Data Corporation(IDC),http://www.idc.com。  new window
13.Gillespie, A.,Krishan, M.,Olsen, K.,Thiel, M.,Oliver, C.(1999)。Online Behavior Stickiness,Vanderbilt University's e-Lab。,http://ecommerce.Vanderbilt.edu。  new window
圖書論文
1.Todd, McCauley(200506)。The user engagement study。Media Management Center。  new window
2.Medialive international(2004)。Working with a trade show producer to create a successful experiential marketing program。A Medialive international white paper。  new window
3.Shore、Cris(1994)。Community in William Outhwaite and Tom Bottomre。The Blackwell Dictionary of 21th Century Social Thought。Massachusett:Basil Blackwell。  new window
4.Kuhl, J.、Beckmann, J.(1985)。Historical Perspectives in the Study of Action Control。Action Control: From Cognition to Behavior。Berlin:Springer-verlag。  new window
 
 
 
 
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