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題名:2016年總統大選候選人臉書粉絲專頁之經營績效與訊息策略分析
書刊名:傳播管理學刊
作者:莊伯仲
作者(外文):Chuang, Po-chung
出版日期:2019
卷期:20:1
頁次:頁21-52
主題關鍵詞:社群媒體粉絲專頁臉書競選傳播臺灣總統大選Election campaign communicationFacebookFan pageSocial networkTaiwanese presidential election
原始連結:連回原系統網址new window
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  • 共同引用共同引用:59
  • 點閱點閱:9
期刊論文
1.Shirky, Clay(2011)。The Political Power of Social Media: Technology, the public Sphere, and Political Change。Foreign Affairs,90(1),28-41。  new window
2.鄭宇君、陳百齡(20140700)。探索2012年臺灣總統大選之社交媒體浮現社群:鉅量資料分析取徑。新聞學研究,120,121-166。new window  延伸查詢new window
3.McKelvey, Karissa、DiGrazia, Joseph、Rojas, Fabio(2014)。Twitter Publics: How Online Political Communities Signaled Electoral Outcomes in The 2010 US House Election。Information, Communication and Society,17(4),436-450。  new window
4.Blumler, Jay G.、Kavanagh, Dennis(1999)。The third age of political communication: Influences and features。Political Communication,16(3),209-230。  new window
5.Kruikemeier, Sanne、Van Noort, Guda、Vliegenthart, Rens、De Vreese, Claes H.(2013)。Getting closer: The effects of personalized and interactive online political communication。European Journal of Communication,28(1),53-66。  new window
6.Guo, L.、Vargo, C.(2015)。The Power of Message Networks: A Big-Data Analysis of the Network Agenda Setting Model and Issue Ownership。Mass Communication and Society,18(5),557-576。  new window
7.Williams, Christine B.、Gulati, Girish J. J.(2013)。Social networks in political campaigns: Facebook and the congressional elections of 2006 and 2008。New Media & Society,15(1),52-71。  new window
8.Van Steenburg, Eric(2015)。Areas of Research in Political Advertising: A Review and Research Agenda。International Journal of Advertising,34(2),195-231。  new window
9.Kruikemeier, Sanne(2014)。How political candidates use Twitter and the impact on votes。Computers in Human Behavior,34,131-139。  new window
10.Bene, Marton(2017)。Go viral on the Facebook! Interactions between Candidates and Followers on Facebook during the Hungarian General Election Campaign of 2014。Information, Communication & Society,20(4),513-529。  new window
11.Borah, Porismita(2016)。Political Facebook Use: Campaign Strategies Used in 2008 and 2012 Presidential Elections。Journal of Information Technology & Politics,13(4),326-338。  new window
12.Calenda, Davide、Meijer, Albert(2009)。Young People, the Internet and Political Participation: Findings of a Web Survey in Italy, Spain and the Netherlands。Information, Communication & Society,12(6),879-898。  new window
13.Colleoni, Elanor、Rozza, Alessandro、Arvidsson, Adam(2014)。Echo Chamber or Public Sphere? Predicting Political Orientation and Measuring Political Homophily in Twitter Using Big Data。Journal of Communication,64(2),317-332。  new window
14.Gargiulo, Justin(2015)。Why Data-Driven Campaigns Should Think Like Facebook。Campaigns & Elections,330,40-41。  new window
15.Gerodimos, Roman、Justinussen, Jákup(2015)。Obama's 2012 Facebook Campaign: Political Communication in the Age of the Like Button。Journal of Information Technology & Politics,12(2),113-132。  new window
16.Gibson, Rachel K.(2015)。Party Change, Social Media and the Rise of 'Citizen-Initiated' Campaigning。Party Politics,21(2),183-197。  new window
17.Gibson, Rachel K.、McAllister, Ian(2011)。Do Online Election Campaigns Win Votes? The 2007 Australian 'YouTube' Election。Political Communication,28(2),227-244。  new window
18.Khairuddin, Mohammad A.、Rao, Asha(2017)。Significance of Likes: Analysing Passive Interactions on Facebook during Campaigning。PLoS ONE,12(6)。  new window
19.Lin, Hsin-chen(2017)。How Political Candidates' Use of Facebook Relates to the Election Outcomes。International Journal of Market Research,59(1),77-96。  new window
20.Magin, Melanie、Podschuweit, Nicole、Haßler, Jörg、Russmann, Uta(2017)。Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns。Information, Communication & Society,20(11),1698-1719。  new window
21.Vepsäläinen, Tapio、Li, Hongxiu、Suomi, Reima(2017)。Facebook Likes and Public Opinion: Predicting the 2015 Finnish parliamentary Elections。Government Information Quarterly,34(3),524-532。  new window
22.Nulty, Paul、Theocharis, Yannis、Popa, Sebastian Adrian、Parnet, Olivier、Benoit, Kenneth(2016)。Social media and political communication in the 2014 elections to the European Parliament。Electoral Studies,44,429-444。  new window
23.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons,53(1),59-68。  new window
24.鄭自隆(19930100)。競選廣告中黨籍標籤之研究--1991年與1989年兩黨候選人競選廣告之比較。廣告學研究,1,99-117。new window  延伸查詢new window
25.莊伯仲、金志聿(20190500)。候選人臉書經營和選舉結果之關聯分析:以2016年區域立法委員選舉為例。選舉研究,26(1),89-121。new window  延伸查詢new window
26.羅之盈(20150825)。Twitter來臺主打行銷使用率5.1%難成主流。天下雜誌,2015(8月號)。  延伸查詢new window
27.(20170412)。Facebook依然稱霸臺灣社群媒體。Taiwan Business Topics,2017(4月號)。  延伸查詢new window
28.Ahmed, S.、Jaidka, K.、Cho, J.(2016)。The 2014 Indian elections on Twitter: A comparison of campaign strategies of political parties。Telematics and Informatics,33(4),1071-1087。  new window
29.Barberá, P.(2015)。Birds of the same feather Tweet together: Bayesian ideal point estimation using Twitter data。Political Analysis,23(1)。  new window
30.Barclay, F. P.、Chinnasamy, P.、Pichandy, P.(2014)。Political opinion expressed in social media and election outcomes: US presidential elections 2012。International Journal on Media & Communications,1(2),15-22。  new window
31.Chibuwe, A.、Ureke, O.(2016)。'Political Gladiators' on Facebook in Zimbabwe: A discursive analysis of intra-Zimbabwe African National Union: PF cyber wars; Baba Jukwa Versus Amai Jukwa。Media, Culture & Society,38(8),1247-1260。  new window
32.Hopp, T.、Vargo, C. J.(2017)。Does negative campaign advertising stimulate uncivil communication on social media? Measuring audience response using big data。Computers in Human Behavior,68,368-377。  new window
33.Jungherr, A.、Jürgens, P.(2014)。Through a glass, darkly: Tactical support and symbolic association in Twitter messages commenting on Stuttgart 21。Social Science Computer Review,32(1),74-89。  new window
34.Larsson, A. O.(2015)。Pandering, protesting, engaging: Norwegian party leaders on Facebook during the 2013 'short campaign'。Information, Communication & Society,18(4),459-473。  new window
35.Lilleker, D. G.、Jackson, N. A.(2010)。Towards a more participatory style of election campaigning: The impact of Web 2.0 on the UK 2010 general election。Policy & Internet,2(3),67-96。  new window
36.Mutsvairo, Bruce、Sirks, Lys-Anne(2015)。Examining the contribution of social media in reinforcing political participation in Zimbabwe。Journal of African Media Studies,7(3),329-344。  new window
37.Strandberg, K.(2013)。A social media revolution or just a case of history repeating itself? The use of social media in the 2011 Finnish parliamentary elections。New Media & Society,15(8),1329-1347。  new window
38.Theocharis, Y.、Barberá, P.、Fazekas, Z.、Popa, S. A.、Parnet, O.(2016)。A bad workman blames his Tweets: The consequences of citizens' uncivil Twitter use when interacting with party candidates。Journal of Communication,66(6),1007-1031。  new window
39.Violi, P.(2019)。Why Trump won the elections: Populism and dialogue in the age of social media。Language & Dialogue,9(1),28-41。  new window
40.Weiskel, T. C.(2005)。From sidekick to sideshow: celebrity, entertainment, and the politics of distraction: Why Americans are "Sleepwalking Toward the End of the Earth"。American Behavioral Scientist,49(3),393-409。  new window
41.莊伯仲(20061200)。負面競選廣告:1996-2004年臺灣與美國總統大選之分析。東吳政治學報,24,213-243。new window  延伸查詢new window
42.王泰俐(20130300)。「臉書選舉」?2012年臺灣總統大選社群媒體對政治參與行為的影響。東吳政治學報,31(1),1-52。new window  延伸查詢new window
會議論文
1.Štětka, Vaclav、Lilleker, Darren G.、Tenscher, Jens、Jalali, Carlos(2014)。Professional Campaigning Online: The Role of New Media as Campaign Platforms。The European Consortium for Political Research General Conference,(會議日期: 2014. 9)。  new window
學位論文
1.李奇俊(2011)。政治候選人Facebook粉絲專頁操作策略及公關模式之研究--以2010五都選舉為例(碩士論文)。輔仁大學。  延伸查詢new window
2.張瑜芳(2016)。2014年臺北市長選舉跨媒體議題設定研究--以柯文哲與連勝文臉書為例(碩士論文)。國立臺灣大學。  延伸查詢new window
3.蔡依霖(2016)。以鉅量資料取徑分析facebook候選人網路競選行為及群眾討論行為--2014臺北市長選舉個案研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.金志聿(2016)。Facebook使用者行為意圖之研究--你為何要按「讚」?(博士論文)。國立臺灣科技大學。new window  延伸查詢new window
圖書
1.Howard, Philip N.、Hussain, Muzammil M.(2013)。Democracy's Fourth Wave?: Digital Media and the Arab Spring。Oxford University Press。  new window
2.Haining, Robert(2003)。Spatial Data Analysis: Theory and Practice。Cambridge:Cambridge University Press。  new window
3.Chadwick, Andrew(2013)。The hybrid media system: Politics and power。Oxford University Press。  new window
4.王石番(1996)。傳播內容分析法:理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
5.鄭自隆(2012)。競選傳播:策略與管理。華泰文化事業股份有限公司。  延伸查詢new window
6.鈕則勳(2005)。競選廣告:理論與實務。臺北市:揚智文化事業股份有限公司。  延伸查詢new window
7.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California:Sage。  new window
8.Kotler, P. T.、Keller, K. L.(2011)。Marketing Management。Pearson。  new window
單篇論文
1.褚瑞婷(20140916)。探究社群媒體在社會運動中的運作方式與影響力,國家政策研究基金會。,https://www.npf.org.tw/3/14132。  延伸查詢new window
其他
1.楊晨欣(20170628)。成立13年,Facebook用戶數正式突破20億!,https://www.bnext.com.tw/article/45104/facebook-maussurpasses-2-billion。  延伸查詢new window
2.吳曉沛(20160114)。關鍵的百分之六:臺灣大選中的首投族,http://www.bbc.com/zhongwen/trad/china/2016/01/160114_2016twelection_shoutouzu。  延伸查詢new window
3.(2016)。2016年臺灣寬頻網路使用調查報告,https://www.twnic.net.tw/download/200307/20160922e.pdf。  延伸查詢new window
4.(20150301)。網路產業誰領風騷?2015臺灣百大熱門網站揭曉,https://www.techbang.com/posts/22494-network-industries-gets-what-she-wants-2015-taiwan-hundreds-of-popular-web-sites-revealed。  new window
5.石子(20170202)。行銷人看過來!2017經營Facebook粉絲團,你需要注意這三件事,https://www.bnext.com.tw/article/42983。  延伸查詢new window
6.鍾麗華(20150916)。中選會今公告總統大選首投族129萬人,https://news.ltn.com.tw/news/politics/breakingnews/1446109。  延伸查詢new window
7.Eyl, S.(2012)。TOP 10 Facebook KPIs-Critical review,http://blog.fanpagekarma.com/2012/10/30/kpis-overview/?lang=en。  new window
8.Gingerich, M.(2016)。10 Rules for effective Facebook marketing,https://maximizesocialbusiness.com/10-rules-effective-facebook-marketing-23955。  new window
9.Kallas, P.(20180711)。48 social media KPIs you need to know,https://www.dreamgrow.com/48-social-media-kpis-key-performance-indicators。  new window
10.Kissane, D.(2015)。The 10 social media KPIs that guarantee success,http://www.doz.com/social-media/track-social-media-kpis。  new window
11.(2017)。Top 10 Facebook marketing KPI's (Key Performance Indicators),https://www.krusecontrolinc.com/facebook-marketing-kpis-key-performance-indicators。  new window
12.Sukhraj, R.(2016)。Social media KPIs: the 10 you really should be tracking and monitoring,https://www.impactbnd.com/blog/8-social-media-kpis-you-should-track-and-monitor。  new window
 
 
 
 
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