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題名：競選廣告 : 理論、策略、研究案例
作者：鄭自隆 引用關係
出版日期：1995
出版項：臺北:正中
集叢：廣告公關系列
ISBN：9570910232
主題關鍵詞：競選活動
學門：政治學
資料類型：專書
相關次數：
  • 被引用次數被引用次數:期刊(26) 博士論文(3) 專書(9) 專書論文(0)
  • 排除自我引用排除自我引用:23
  • 共同引用共同引用:0
  • 點閱點閱:183
期刊論文
1.Rothschild, Michael L.(1978)。Political Advertising: A Neglected Policy Issue in Marketing。Journal of Marketing Research，15(1)，58-71。  new window
2.陳義彥(1985)。報紙的選舉議題設定功能。民意月刊，104，3-20。  延伸查詢new window
3.鄭自隆、潘家慶(19890400)。開放大眾傳播媒介發表政見與競選經費關聯性之研究。新聞學研究，41，105-123。new window  延伸查詢new window
4.Aaker, D. A.、Bruzzone, D. E.(1981)。Viewer perception of prime-time television advertising。Journal of Advertising Research，21(5)，15-23。  new window
5.Andreoli, V.、Worchel, S.(1978)。Effects of media, communicator and message position on attitude change。Public Opinion Quarterly，42，59-70。  new window
6.Bowers, T. A.(1972)。Issue and personality information in newspaper political advertising。Journalism Quarterly，49，446-452。  new window
7.Capon, N.、Mauser, G.(1982)。A review of non-profit marketing texts。Journal of Marketing，46，125-129。  new window
8.Erskine, H.(1970)。The polls: freedom of speech。Public Opinion Quarterly，34，483-496。  new window
9.Glenn, N.(1973)。Class and party support in the United States: recent emerging trends。Public Opinion Quarterly，37，1-20。  new window
10.Grush, J. E.、McKeough, K. L.、Ahlering, R. F.(1978)。Extrapolating laboratory research to actual political elections。Journal of Personality and Social Psychology，36，257-270。  new window
11.Humke, R. G.、Schmitt, R. L.、Grupp, S. E.(1975)。Candidates, issues and party in newspaper political advertisements。Journalism Quarterly，52，499-504。  new window
12.Kaid, L. L.(1976)。Measures of political advertising。Journal of Advertising Research，16，49-53。  new window
13.McClure, R. D.、Paterson, T. E.(1974)。Television news and political advertising: the impact on voter beliefs。Communication Research，1，3-31。  new window
14.Meyer, T. P.、Donohue, T. P.(1973)。Perceptions and misperceptions of political advertising。Journal of Business Communication，10，29-40。  new window
15.Miller, N. E.、Campbell, D. T.(1959)。Recency and primacy in persuasion as a function of the timing of speeches and measurements。Journal of Abnormal and Social Psychology，59，1-9。  new window
16.Robinson, J.(1974)。Public opinion during the Watergate crisis。Communication Research，1，391-405。  new window
17.Rose, E. D.、Fuchs, D.(1968)。Reagan vs. Brown: a TV image playback。Journal of Broadcasting，12，247-260。  new window
18.Surlin, S. H.、Gordon, T. F.(1977)。How value affect attitudes toward direct reference political advertising。Journalism Quarterly，54，89-98。  new window
19.Thorson, E.、Christ, W. G.、Caywood, C.(1991)。Effect of issue-image strategies, attack and support appeals, music, and visual content in political commercials。Journal of Broadcasting & Electronic Media，35(4)，465-486。  new window
20.Tucker, D. E.(1959)。Broadcasting in the 1956 Oregon senatorial campaign。Journal of Broadcasting，3，225-243。  new window
21.鄭自隆(19940300)。自傳式政治廣告表現方式及其效果之比較研究。廣告學研究，3，115-143。new window  延伸查詢new window
22.鄭自隆(19950100)。候選人電視辯論訊息策略及其效果之研究。廣告學研究，5，43-84。new window  延伸查詢new window
23.Atkin, C. K.、Nayman, O. B.、Sheinkopf, K. G.、Bowen, L.(1973)。Quality versus Quantity in Televised Political Ads。Public Opinion Quarterly，37(2)，209-224。  new window
24.Drew, D.、Weaver, D.(1991)。Voter learning in the 1988 presidential election: did the debates and the media matter?。Journalism Quarterly，68(12)，27-39。  new window
25.Garramone, G. M.(1984)。Voter responses to negative political ads。Journalism Quarterly，61(2)，250-259。  new window
26.Garramone, Gina M.、Atkin, Charles K.、Pinkleton, Bruce E.、Cole, Richard T.(1990)。Effects of negative political advertising on the political process。Journal of Broadcasting & Electronic Media，34(3)，299-311。  new window
27.Hofstetter, C. R.、Zukin, C.、Buss, T. F.(1978)。Political imagery and information in an age of television。Journalism Quarterly，55，562-569。  new window
28.Hofstetter, C. R.、Buss, T. F.(1980)。Politics and last-minute political television。Western Political Quarterly，33，24-27。  new window
29.Kaid, L. L.、Sanders, K. R.(1978)。Political television commercials: an experimental study of type and length。Communication Research，5(1)，57-70。  new window
30.Roddy, Brian L.、Garramone, Gina M.(1988)。Appeals and Strategies of Negative Political Advertising。Journal of Broadcasting & Electronic Media，32(4)，415-427。  new window
31.Swinyard, W. R.、Coney, K. A.(1978)。Promotional effects on a high versus low-involvement electorate。Journal of Costumer Research，5，41-48。  new window
32.唐德蓉(1992)。電視競選政見内容與呈現形式之分析。廣播與電視，創刊號，151-171。  延伸查詢new window
33.黃德福(198011)。候選人政見之分析--以六十七年底增額中央民意代表選舉區域立法委員候選人為例。中國論壇，11(4)，17-20。  延伸查詢new window
34.陳世敏(198506)。候選人傳單的論題內容和結構。報學，7(4)，7-24。  延伸查詢new window
35.楊孝濚(197305)。臺灣報紙選舉新聞中評論成分之研究。新聞學研究，11，7-32。new window  延伸查詢new window
36.Feldman, O.(1985)。Frequency of content between Japanese politician and the press。Political Communication and Persuasion，3(1)。  new window
37.Haley, R. I.、Richardson, J.、Baldwin, B. M.(1984)。The effects of nonverbal communications in television advertising。Journal of Advertising Research，24(4)，11-18。  new window
38.Hoveland, C. I.、Mandel, W.(1952)。An experimental comparison of conclusion-drawing by the communicator and by the audience。Journal of Abnormal Social Psychology，47，581-588。  new window
39.Kotler, Philip、Levy, Sidney J.(1969)。Broading the concept of marketing。Journal of Marketing，33(1)，10-15。  new window
40.Kraus, R. M.、Apple, W.、Morency, N.、Wenzel, C.、Winton, W.(1981)。Verbal, vocal, and visible factors in judgments of another'€™s affect。Journal of Personality and Social Psychology，8，121-130。  new window
41.Sapir, E.(1934)。Symbolism。Encyclopedia of Social Science，14，492-495。  new window
42.Tipton, L.、Haney, R.、Basehart, J.(1975)。Media agenda-setting in city and state campaigns。Journalism Quarterly，spring，15-22。  new window
43.Kaid, Lynda Lee、Johnston, Anne(1991)。Negative versus positive television advertising in U.S. Presidential campaigns, 1960-1988。Journal of Communication，41(3)，53-64。  new window
44.劉義周(19920300)。國民黨責任區輔選活動之參與觀察研究。國立政治大學學報，64，209-233。  延伸查詢new window
45.Rothschild, M. L.、Ray, Michael L.(1974)。Involvement and political advertising effect: an exploratory experiment。Communication Research，1，264-285。  new window
46.Atkin, C. K.、Heald, G.(1976)。Effects of political advertising。Public Opinion Quarterly，40，216-228。  new window
47.鄭自隆(19930100)。競選廣告中黨籍標籤之研究--1991年與1989年兩黨候選人競選廣告之比較。廣告學研究，1，99-117。new window  延伸查詢new window
會議論文
1.陳世敏(1994)。媒介生態與政治生態：選罷法第五十五條之研究。一九九四年傳播生態學術研討會，國立中正大學電訊傳播研究所、國立交通大學傳播科技研究所 。  延伸查詢new window
2.鄭自隆、陳業鑫(1995)。負面競選廣告與刑法妨害名譽罪。「媒體誹謗研討會」，國立政治大學傳播學院［主辦］ 。  延伸查詢new window
3.Johnson-Cartee, K. S.、Copeland, G. A.(1991)。Setting The Parameters of Good Taste: Negative Political Advertising。The International Communication Association Convention。Montreal, Canada。  new window
4.鄭自隆(1993)。政黨電視競選宣傳之負面廣告內容分析。一九九三年中文傳播研究暨教學研討會，國立政治大學傳播學院主辦 (會議日期: 1993年7月)。  延伸查詢new window
5.鄭自隆(1992)。二屆立法委員選舉競選文宣觀察。二屆立委選舉研究會，中華會與中華民國公共秩序研究會主辦 (會議日期: 1992年12月)。  延伸查詢new window
6.鄭自隆(1993)。電視節目與廣告分析儀（TV Program and CF Analyzer）創作說明。1993中文傳播研究暨教學研討會，國立政治大學傳播學院主辦 。  延伸查詢new window
7.鄭自隆、朱文禎(1994)。電視節目與廣告分析儀電腦化之設計規劃。第9屆全國技術及職業教育研討會，國立雲林技術學院主辦 (會議日期: 199403)。  延伸查詢new window
8.Hale, K.、Kaid, L.L.、Fahey, J.(1977)。Measuring the impact of a televised political program: combing three research perspectives。Speech Communication Association Convention。Washington, D.C。  new window
學位論文
1.莊伯仲(1995)。候選人電視辯論與電視政見發表會訊息之內容分析：1994年臺北市長選舉之個案研究(碩士論文)。文化大學。  延伸查詢new window
2.李蓉姣(1987)。政治廣告策略之研究--民國七十四年台北市議員競選傳單之內容分析(碩士論文)。中國文化大學。  延伸查詢new window
3.鄭自隆(1991)。政治廣告訊息策略及其效果檢驗之研究--1989年台灣選舉兩黨候選人報紙廣告內容分析(博士論文)。國立政治大學。new window  延伸查詢new window
4.邱榕光(1965)。臺北市各報市競選新聞之分析(碩士論文)。國立政治大學。  延伸查詢new window
5.周樹德(1994)。美國電視辯論制度對總統大選之影響--一九九二年大選個案分析(碩士論文)。淡江大學。  延伸查詢new window
6.夏珍(1987)。地方公職選舉人宣傳單之論題結構與策略分析--以74年縣市長選舉為例(碩士論文)。國立政治大學，臺北。  延伸查詢new window
7.莊宜昌(1995)。1994年省市長選舉報紙負面競選廣告之内容分析(178)。國立政治大學。  延伸查詢new window
8.曾正茂(1981)。嘉義地區選民公共政策需求與導向之研究--民國69年立法委員選舉區域研究(碩士論文)。國立中興大學，臺北。new window  延伸查詢new window
9.鄭自隆(1974)。報紙廣告說服力公式研擬(碩士論文)。國立政治大學，臺北。  延伸查詢new window
10.周怡倫(1993)。電視政治廣告策略之研究--第二屆國大代表競選期間政黨電視廣告之內容分析(碩士論文)。文化大學。  延伸查詢new window
11.吳戈卿(1982)。我國傳播媒介政治傳播功能的研究--以六十九年增額中央民意代表選舉爲例(碩士論文)。私立中國文化大學。  延伸查詢new window
12.黃紀(1980)。無黨籍人士競選言論之研究--民國六七年增額中央民意代表選舉競選期間無黨籍人士宣傳品之內容分析(碩士論文)。國立政治大學。  延伸查詢new window
13.徐惠玲(1982)。我國報紙議題設定功能之研究--以六十九年增額中央民意代表選舉為例(碩士論文)。國立政治大學。  延伸查詢new window
14.張慧玲(1989)。75年增額中央民意代表選舉期間報紙之內容分析(碩士論文)。國立政治大學。  延伸查詢new window
15.袁新勇(1973)。各類傳播對台灣農民投票行為之影響(碩士論文)。國立政治大學。  延伸查詢new window
16.鮑正鋼(1982)。地方公職侯選人政見內容之研究(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.林聖芬(1995)。決戰一二三。台北：時報。  延伸查詢new window
2.陳世傑、李俊毅(1995)。陳水扁贏的策略。台北：先智。  延伸查詢new window
3.張永誠(1992)。選戰造勢。台北：遠流。  延伸查詢new window
4.張永誠(1993)。非營利行銷：選戰實務篇。臺北市：遠流出版事業股份有限公司。  延伸查詢new window
5.黃俊英(1993)。選戰贏家。台北：中華民國管理科學會。  延伸查詢new window
6.雷飛龍、陳世敏、陳義彥(1985)。候選人的競選議題內容與策略之研究--民國七十二年增額立委選舉期間報紙與候選人傳單之內容分析。台北：國立政治大學選舉研究中心。  延伸查詢new window
7.賴東明(1992)。鈔票換選票。臺北：哈佛管理。  延伸查詢new window
8.Arnold, T.(1962)。The Symbols of Government。New York：Harcourt, Brace, & Jovanovich。  new window
9.Blumler, J. R.、McQuail, D.(1969)。Television in Politics。Chicago, IL：University of Chicago Press。  new window
10.Bradley, B. E.(1991)。Fundamentals of Speech Communication。Dubuque, IA：Wm. C. Brown。  new window
11.Campbell, A.、Converse, P. E.、Miller, W. E.、Stokes, D.(1960)。Elections and the Political Order。New York：John Wiley & Sons。  new window
12.Chaffee, Steven H.(1975)。Political Communication: Issues and Strategies for Research。Beverly Hill, CA：Sage。  new window
13.Curtis, G. L.(1971)。Election Campaign: Japanese Style。New York：Columbia University Press。  new window
14.Diamond, Edwin、Bates, Stephen(1992)。The Spot: The Rise of Political Advertising on Television。Cambridge, Massachusetts：MIT Press。  new window
15.Edelman, M.(1975)。Political Language。New York：Academic。  new window
16.Fenno, R. F.(1978)。Home Style: House Member and Their Districts。Boston, MA：Little Brown。  new window
17.Fagen, R.(1966)。Politics and Communications。Boston, MA：Little Brown。  new window
18.Jamieson, K. H.(1984)。Packaging The Presidency: A History and Criticism of President Campaign Advertising。New York：Oxford University Press。  new window
19.Jamieson, K. H.、Birdsell, D. S.(1988)。Presidential Debate: The Challenger of Creating an Informed Electorate。New York：Oxford University Press。  new window
20.Kraus, S.(1988)。Televised Presidential Debates and Public Policy。Hillsdale, NJ：Lawrence Erlbaum。  new window
21.Lang, K.、Lang, G. E.(1970)。Politics and Television。Chicago, IL：Quadrangle。  new window
22.Leiss, W.、Kline, S.、Jhally, S.(1986)。Social Communication in Advertising。Toronto, Canada：Methuen。  new window
23.McGinnis, J.(1969)。The Selling of President。New York：Trident。  new window
24.Mendelson, H.、Crespi, I.(1970)。Polls, Television and New Politics。San Francisco, CA：Chandler。  new window
25.Mendelson, H.、O'keefe, G. J.(1976)。The People Choose a President: Influence on Voter Decision Making。New York：Praeger。  new window
26.Rothschild, M. L.(1987)。Advertising: From Fundamental to Strategy。MA：D.C. Heath。  new window
27.Sabato, L. J.(1981)。The Rise of Political Consultants。New York：Basic Books。  new window
28.Wells, W.、Burnett, J.、Moriarity, S.(1992)。Adverting: Principles and Practice。Englewood Cliffs, NJ：Prentice Hall。  new window
29.潘家慶、王石番、謝瀛春、鄭自隆(1986)。台灣地區民眾傳播行為研究。台北：國立政治大學新聞研究所。  延伸查詢new window
30.Berger, Arthur Asa(1982)。Media Analysis Techniques。Beverly Hill, CA：Sage。  new window
31.Edelman, Murray(1971)。Politics as Symbolic Action。Chicago, IL：Markham。  new window
32.Himmelweit, H. T.、Humphreys, P.、Jaeger, M.、Katz, M.(1981)。How Voters Decide。London, UK：Academic。  new window
33.Merriam, C.(1964)。Political Power。New York：Collier。  new window
34.Trent, J. S.、Friedenberg, R. V.(1991)。Political Campaign Communication: Principles and Practices。New York：Praeger。  new window
35.陳義彥(1982)。臺北市選民投票行為。臺北：六國。  延伸查詢new window
36.Abelson, H.I.(1959)。Persuasion。NY：Springer。  new window
37.Altheide, D. L.(1974)。Creating Reality: How TV News Distorts Events。Beverly Hill, CA：Sage。  new window
38.Boulding, K.(1961)。The Image。Ann Arbor, MI：University of Michigan Press。  new window
39.DeVries, W.、Tarrance, V.L.(1972)。The Ticket-Splitter。MI：Eerdmans。  new window
40.Klapp, O. E.(1964)。Symbolic Leaders。Chicago, IL：Minerva。  new window
41.Klapper, J. T.(1961)。The Effects of Mass Communication。Glencoe, IL：Free Press。  new window
42.Kleppner, O.(1986)。Advertising Procedure。Englewood Cliffs, NJ：Prentice-Hall。  new window
43.Krueger, R. A.(1988)。Focus Groups。Newbury Park, CA：Sage。  new window
44.Lasswell, H.、Leites, N.(1965)。The Language of Politics。Cambridge, MA：MIT Press。  new window
45.Lazarsfeld, P. F.、Berelson, B. R.、Gaudet, H.(1944)。People's Choice。NY：Duell, Sloan and Pearce。  new window
46.Marin, A.(1980)。50 Years of Advertising As Seen Through The Eyes of Advertising Age: 1930-1980。Chicago, IL：Crain。  new window
47.Meadow, Robert G.(1980)。Politics as Communication。Norwood, NJ：Ablex。  new window
48.White, T. H.(1961)。The Making of President, 1960。NY：Atheneum。  new window
49.White, T. H.(1965)。The Making of President, 1964。NY：Atheneum。  new window
50.White, T. H.(1969)。The Making of President, 1968。NY：Atheneum。  new window
51.White, T. H.(1973)。The Making of President, 1972。NY：Atheneum。  new window
52.Edelman, M.(1964)。The Symbolic Uses of Politics。Cambridge：Cambridge University Press。  new window
53.Kaid, L. L.、Holtz-Bacha, C.(1995)。Political Advertising in Western Democracies: Parties and Candidates on Television。Thousand Oaks, CA：Sage。  new window
54.Bovee, Courtland L.、Arens, William F.(1982)。Contemporary Advertising。Homewood, Ill.：Richard D. Irwin, Inc.。  new window
55.Campbell, A.、Gurin, G.、Miller, W. E.(1954)。The Voter Decides。Chicago, IL：University of Chicago Press。  new window
56.Kern, M.(1989)。30-Second Politics: Political Advertising in the Eighties。New York：Praeger。  new window
57.陳義彥、陳世敏(1990)。七十八年選舉的報紙新聞與廣告內容分析。台北：財團法人張榮發基金會國家政策研究資料中心。new window  延伸查詢new window
58.Berelson, Bernard R.、Lazarsfeld, Paul F.、McPhee, William(1954)。The Voting: A Study of Opinion Formation in a Presidential Campaign。Chicago, IL：University of Chicago Press。  new window
59.Bauer, R. A.、Greyser, S. A.(1968)。Advertising in America: The Consumer View。Boston, MA：Harvard University, Graduate School of business Administration, Division of Research。  new window
60.Johnson-Cartee, K. S.、Copeland, G. A.(1991)。Negative Political Advertising: Coming of Age。Hillsdle, NJ：Lawrence Erlbaum Associates, Inc.。  new window
61.Joslyn, R. A.(1984)。Mass Media and Elections。Reading, MA：Addison-Wesley。  new window
62.Krus, Sidney、Davis, Dennis K.(1976)。The Effects of Mass Communication on Political Behavior。The Pennsylvania State University Press。  new window
63.祝基漥(1983)。政治傳播學。三民書局。  延伸查詢new window
64.張永誠(1991)。選戰行銷。台北：遠流圖書公司。  延伸查詢new window
65.楊國樞、文崇一、吳聰賢、李亦園(1987)。社會及行為科學研究法。臺北：東華書局。new window  延伸查詢new window
66.彭芸(1992)。政治廣告與選舉。臺北：正中書局。  延伸查詢new window
67.Lippmann, Walter(1922)。Public Opinion。New York, NY：Harcourt Brace Jovanovich。  new window
68.De fleur, Melvin L.、Ball-Rokeach, Sandra(1982)。Theories of Mass Communication。Longman Inc。  new window
69.Campbell, A.、Converse, P. E.、Miller, W. E.、Stokes, D.(1966)。The American Voter。New York：John Wiley & Sons。  new window
70.彭芸(1990)。政治傳播：理論與實務。臺北：巨流圖書公司。new window  延伸查詢new window
71.Mauser, Gary A.(1983)。Political Marketing: An Approach to Campaign Strategy。New York：Praeger Publishers。  new window
72.Lasswell, Harold Dwight、Kaplan, Abraham(1950)。Power and Society。New York。  new window
73.Key, V. O. Jr.(1966)。The Responsible Electorate。Cambridge, Massachusetts：Harvard University Press。  new window
74.Elder, C. D.、Cobb, R. W.(1983)。The Political Uses of Symbols。New York：Longman。  new window
75.鄭自隆(1992)。競選文宣策略：廣告、傳播與政治行銷。臺北：遠流出版公司。new window  延伸查詢new window
76.Kotler, P.、Andreasen, A. R.(1987)。Strategic Marketing for Nonprofit Organizations。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
其他
1.Rothschild, M. L.(1975)。The effects of political advertising on the voting behavior of a low-involvement electorate。  new window
圖書論文
1.鄭自隆(1992)。二屆國代選舉兩黨競選廣告策略分析。中華民國廣告年鑑。台北：台北市廣告代理商同業公會。  延伸查詢new window
2.鄭自隆(1992)。民國七十八年選舉政治廣告訊息策略及效果檢驗之研究。政治廣告與選舉。台北：正中。  延伸查詢new window
3.鄭自隆(1993)。一九九二年二屆立法委員選舉競選廣告策略分析。中華民國廣告年鑑。台北：台北市廣告代理商同業公會。  延伸查詢new window
4.鄭自隆(1993)。競選文宣的廣告訴求與廣告表現。選戰赢家。台北：中華民國管理科學會。  延伸查詢new window
5.鄭自隆(1995)。一九九四年省市首長及議員選舉競選廣告策略分析。中華民國廣告年鑑。台北：台北市廣告代理商同業公會。  延伸查詢new window
6.Auer, J. J.(1962)。The counterfeit debates。The Great Debates: Background, Perspective, Effects。Bloomington, IN：Indiana University Press。  new window
7.Belch, G. E.、Belch, M. A.、Villarreal, A.(1987)。Effects of advertising communication: review of research。Research in Advertising。Greenwich, CO：JAI Press。  new window
8.Burnkrant, R. E.、Sawyer, A. G.(1983)。Effects of involvement and message content on information-processing intensity。Information Processing Research in Advertising。Hillsdale, NJ：Lawrence Erlbaum Association。  new window
9.Devlin, L. P.(1986)。An analysis of presidential television commercials: 1952-1984。New Perspectives on Political Advertising。Carbondale, IL：Southern Illinois University Press。  new window
10.Elliott, Philip(1974)。Selection and communication in a television production--a case study。Media Sociology。Urbana, IL：University of Illinois Press。  new window
11.Graber, D. A.(1981)。Political languages。Handbook of Political Communication。Beverly Hill, CA：Sage。  new window
12.Grimshaw, A. D.(1973)。Sociolinguistics。Handbook of Communication。Chicago, IL：Rand McNally。  new window
13.Karayn, J.(1979)。Presidential debates: a plan for future。The Great Debates: Carter vs. Ford, 1976。Blooming, IN：Indiana University Press。  new window
14.鄭自隆(1994)。一九九三年縣市長選舉競選廣告策略分析。中華民國廣告年鑑。台北：台北市廣告代理商同業公會。  延伸查詢new window
15.Joslyn, R. A.(1986)。Political advertising and the meaning of elections。New Perspectives on Political Advertising。Carbondale：Southern Illinois University Press。  new window
16.Kaid, Lynda L.(1981)。Political Advertising。Handbook of Political Communication。Beverly Hills, CA：Sage。  new window
17.Biocca, F.(1992)。Some limitations of earlier 'symbolic' approaches to political communication。Television and Political Advertising。Hillsdale, NJ：Lawrence Erlbaum。  new window
18.Exline, R. V.(1985)。Multichannel transmission of nonverbal behavior and the perception of powerful men: the presidential debates of 1976。Power, Dominance, and Nonverbal Behavior。New York, NY：Springer-Verlag。  new window
19.Galnoor, I.(1981)。Political Communication and the Study of Politics。Communication Yearbook。  new window
20.Weiss, W.(1969)。Effects of mass media of communication。The Handbook of Social Psychology。Reading, MA：Addison-Wesley。  new window
21.賴東明(1990)。民國78年臺灣選舉廣告策略及分析。中華民國廣告年鑑。臺北：中華民國廣告代理同業公會。  延伸查詢new window
22.McGuire, W. J.(1964)。Inducing resistance to persuasion: Some contemporary approaches。Advances in experimental social psychology。New York：Academic Press。  new window
 
 
 
 
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