臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：健康產品產業顧客流失管理：應用機率分配模型觀點
書刊名：數據分析
作者：吳敏華 引用關係／唐瓔璋／張順全
作者(外文)：Wu, Min-hua／Tang, Ying-chan／Chang, Shun-chuan
出版日期：2015
卷期：10:1
頁次：頁89-105
主題關鍵詞：BG/NBD模型；顧客活躍機率；顧客流失管理；BG/NBD model；Customer active probability；Customer churn manage
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:2
  • 點閱點閱:10
期刊論文
1.羅巧芳、吳信宏、張恩啟、鄭易英(20080800)。應用資料探勘於戶外活動用品專賣店之顧客忠誠及價值分析。品質學報，15(4)，293-303。new window  延伸查詢new window
2.Neslin, Scott A.、Gupta, Sunil、Kamakura, Wagner、Lu, Junxiang、Mason, Charlotte H.(2006)。Defection detection: Measuring and understanding the predictive accuracy of customer churn models。Journal of Marketing Research，43(2)，204-211。  new window
3.Hogan, J. E.、Lemon, K. N.、Rust, R. T.(2002)。Customer equity management charting new directions for the future of marketing。Journal of Service Research，5(1)，4-12。  new window
4.Cao, B.、Koller, T.、Jiang, B.(2006)。Balancing ROIC and Growth to Build Value。McKinsey on Finance，19(1)，12-16。  new window
5.Berger, Paul D.、Bechwati, Nada Nasr(2001)。The Allocation of Promotion Budget to Maximize Customer Equity。Omega，29(1)，49-61。  new window
6.Tang, Y. C.、Liou, F. M.(2010)。Does firm performance reveal its own causes? The role of Bayesian inference。Strategic Management Journal，31(1)，39-57。  new window
7.Rust, Roland T.、Lemon, Katherine N.、Zeithaml, Valarie A.(2004)。Return on Marketing: Using Customer Equity to Focus Marketing Strategy。Journal of Marketing，68(1)，109-127。  new window
8.Peppers, D.、Rogers, M.、Dorf, B.(1999)。Is Your Company Ready for One-to-One Marketing?。Harvard Business Review，77(1)，151-160。  new window
9.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science，25(2)，139-153。  new window
10.Kamakura, W.、Mela, C. F.、Ansari, A.、Bodapati, A.、Fader, P.、Iyengar, R.、Naik, P.、Neslin, S.、Sun, B.、Verhoef, P. C.、Wedel, M.、Wilcox, R.(2005)。Choice Models and Customer Relationship Management。Marketing Letters，16(3)，279-291。  new window
11.Fader, Peter S.、Hardie, Bruce G. S.、Lee, Ka Lok(2005)。Counting Your Customers: the Easy Way: An Alternative to the Pareto/NBD Model。Marketing Science，24(2)，275-284。  new window
12.Reinartz, Werner J.、Kumar, V.(2003)。The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration。Journal of Marketing，67(1)，77-99。  new window
13.Kumar, V.、Petersen, J. A.(2005)。Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence。Journal of the Academy of Marketing Science，33(4)，504-519。  new window
14.Ehrenberg, A. S. C.(1959)。The Pattern of Consumer Purchases。Journal of the Royal Statistical Society: Series C (Applied Statistics)，8(1)，26-41。  new window
15.Schmittlein, David C.、Morrison, Donald G.、Colombo, Richard(1987)。Counting Your Customers: Who are They and What will They Do Next?。Management Science，33(1)，1-24。  new window
16.謝汶進、塗婉吟(20080600)。顧客關係管理之重覆購買行為預測模式。行銷評論，5(2)，197-220。new window  延伸查詢new window
17.Lemmens, A.、Croux, C.(2006)。Bagging and Boosting Classification Trees to Predict Churn。Journal of Marketing Research，43(2)，276-286。  new window
18.Morrison, D. G.(1969)。Conditional Trend Analysis: A Model that Allows for Nonusers。Journal of Marketing Research，6，342-346。  new window
19.Schweidel, D. A.、Fader, P. S.、Bradlow, E. T.(2008)。Understanding Service Retention Within and Across Cohorts Using Limited Information。Journal of Marketing，72，82-94。  new window
20.Wyner, G. A.(1996)。Customer Profitability: Linking Behavior to Economics。Marketing Research，8(2)，36-38。  new window
圖書
1.Kumar, V.、Reinartz, W. J.(2006)。Customer Relationship Management: A Databased Approach。New York：John Wiley。  new window
2.Lewis, C. D.(1982)。Industrial and business forecasting methods。Butterworths。  new window
3.Hughes, A. M.(1994)。Strategic Database Marketing。Chicago：Probus Publishing。  new window
4.Hunt, S. D.(2002)。Foundations of marketing theory: Toward a general theory of marketing。Armonk, NY：M. E. Sharpe。  new window
5.Blattberg, Robert C.、Getz, Gary、Thomas, Jacquelyn S.(2001)。Customer Equity: Building and Managing Relationships and Valuable Assets。Boston：Harvard Business School Press。  new window
其他
1.Fader, P. S.，Hardie, B. G. S.，Lee, K. L.(2008)。Computing P(alive) Using the BG/NBD Model，http://www.brucehardie.com/notes/021/palive_for_BGNBD.pdf。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1485（臺灣：1477，外國：8） ／ 本年度總使用人次：1855660 ／ 訪客人次（自102年09月）：67651112
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上