| 期刊論文1. | Kaufmann, P. J.、Stern, L. W.(19880900)。Relational exchange norms, perceptions of unfairness, and retained hostility in commercial litigation。The Journal of Conflict Resolution,32(3),534-552。 | 2. | Robicheaux, Robert A.、Coleman, James E.(1994)。The Structure of Marketing Channel Relationships。Journal of the Academy of Marketing Science,22(1),38-51。 | 3. | 詹惠雯、沈順治(20080300)。線上學習成效影響因素模式之探討。中國行政,79,1-21。 延伸查詢 | 4. | Heide, Jan B.、John, George(1992)。Do norms matter in marketing relationships?。Journal of Marketing,56(2),32-44。 | 5. | Mohr, J.、Nevin, J. R.(1994)。Communication strategies in marketing channels: A theoretical perspective。Journal of Marketing,54,36-51。 | 6. | 方世榮、張士峰(20030700)。影響企業買賣關係運作的關係連結之探討。東海管理評論,5(1),43-70。 延伸查詢 | 7. | Cannon, Joseph P.、Perreault, William D. Jr.(1999)。Buyer-Seller Relationships in Business Markets。Journal of Marketing Research,36(4),439-460。 | 8. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。 | 圖書1. | Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。 | 2. | Williamson, O. E.(1985)。The economic institutions of capitalism: Firms, markets and relational contracting。New York:Free Press。 | |