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1. 于長禧,民88,航空客運服務品質之實證研究—以台灣的航空公司為例,私立長榮管理學院經營管理研究所碩士論文。 2. 朱昌彥,民86,以習慣領域理論探討國內北高航空客運市場之行銷契機,國立交通大學交通運輸研究所碩士論文。 3. 呂錦隆,民87,「國內航空客運旅客選擇決策之實證研究」,國立成功大學交通管理學系博士論文。 4. 余聲海,民76,我國觀光旅館業行銷策略之研究,私立中原大學企業管理研究所碩士論文。 5. 李志中,民91,台灣離島航線航空服務品質之研究,國立台北大學企業館理學系碩士論文。 6. 林淑暖,民85,乘客對國內民用航空客運服務購買行為、滿意程度與再購意願之研究,東吳大學企業管理學系碩士論文。 7. 林香琪,民85,國內線航空公司服務品質之實證研究,國立台灣大學商學研究所碩士論文。 8. 林政祐,民92,從正面情緒與工作滿意度之觀點探討組織氣候與服務品質關聯性之研究—以服飾零售業為例,輔仁大學織品服裝研究所碩士論文。 9. 林佳穎,民93,應用資訊技術提升顧客關係管理之研究—以航空客運業為例,實踐大學企業管理研究所碩士論文。 10. 邱皓政,民94,結構方程模式:LISREL的理論、技術與應用,雙葉書廊有限公司。 11. 施志宜,民91,我國航空客運經營策略之研究—遠航與華航國內線為實證,文化大學觀光事業研究所碩士論文。 12. 翁振益、鍾碧姮、林若慧、林雅藝,民94,「資料探勘技術應用於航空業顧客區隔模式之建立與行銷策略之分析」,2005年國際學術研討會。 13. 孫淑芬,民90,工作動機對工作滿意、個人特質及組織公民行為的影響—探索組織文化的干擾效果,中央大學人力資源管理研究所碩士論文。 14. 莊卉婕,民93,來台觀光旅客消費行為特性之實證研究,南華大學旅遊事業管理學研究所碩士論文。 15. 陳文蓉,民88,員工利他行為對服務績效影響之研究—以台灣地區銀行業為例,元智大學管理研究所碩士論文。 16. 陳光榮、劉鈺貞,民91,「國內航空業服務品質提升之探討」,品質月刊,頁44~54。 17. 陳光榮、劉鈺貞,民91,「由行銷觀點談圖書館服務品質之提昇」,國立中央圖書館臺灣分館館刊,第八卷,第一期,頁17~28。 18. 張育維、張有恆,民89,「航空公司服務品質評估之研究」,運輸計劃季刊,第29卷第2期,頁295-318。 19. 張育維,民87,航空公司服務品質評估之研究,國立成功大學交通管理研究所碩士論文。 20. 黃明玉,民85,航空公司服務品質評估之研究—模糊多準則決策方法之應用,私立文化大學觀光事業學系碩士論文。 21. 游明敏、張學孔,民88,「國內民航客運業服務水準之評估研究」,民航季刊,第一卷第三期,頁303-329。 22. 彭錦彬,民69,我國國內民用航空服務業問題之研究,國立政治大學企業管理研究所碩士論文。 23. 彭文正譯,民90,資料採礦—顧客關係管理暨電子行銷之應用,數博網資訊股份有限公司。 24. 葉為國,民79,航空公司定位之研究品牌概念管理模式之應用,台灣大學商學研究所碩士論文。 25. 楊政樺、張新立,民94,「以關鍵事件技術及劇場理論探討航空公司服務遞送滿意之研究─以臺港航線為例」,運輸計劃季刊,第三十四卷第二期,頁261-292。 26. 塗文泉,民93,航空公司服務品質與顧客滿意度之研究—以中華航空與長榮航空為例,國立台北大學企業管理研究所碩士論文。 27. 鄒明城、孫志鴻,民93,「資料探勘技術在集集大地震引致山崩之研究」,地理學報第36期,頁117~131。 28. 雷千金,民92,工作滿足與組織承諾、服務品質關係之研究—以銀行業個案為例,國立中央大學人力資源管理研究所碩士在職專班碩士論文。 29. 蔣台程,民81,「國內航線服務品質影響因素之研究」,東南學報,第15期,頁115~128。 30. 薛文佶,民93,航空業顧客價值之辨識暨消費資料庫之規則探勘,國立台北科技大學商業自動化與管理研究所碩士論文。 31. 劉怡君,民89,航空公司中、長航程服務策略的探討—以PZB服務品質差距模式為架構,交通大學工業工程與管理系碩士論文。 32. 鍾碧姮,民92,資料探勘應用於銀行業信用卡持卡者、帳戶區隔與零售業酒品交叉銷售之探勘研究,銘傳大學管理科學研究所碩士論文。 33. 蘇雲華,民85,「服務品質衡量方法之比較研究」,國立中山大學企業管理研究所博士論文。 34. 蘇淑芬,民90,社會工作員提供24小時保護服務之工作滿意度、工作負荷與服務品質研究,高雄醫學大學行為科學研究所碩士論文。 35. 蘇元含,民92,運用線性結構模式探討服務品質對顧客滿意度與顧客忠誠度之影響—以中油加油站為例,國立東華大學企業管理研究所碩士論文。 36. 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