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一、中文部份:
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北：交通部觀光局。
交通部觀光局 (2003）。交通部觀光局之觀光政策白皮書。
台北：交通部觀光局。2007年10月19日，取自
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交通部觀光局 (2005)。94年台灣大型觀光節慶活動效益評
估報告。台北：交通部觀光局。
交通部觀光局(2006)。2006台灣燈會光彩閉幕參觀人數高
達678萬人次。2009年1月5日，取自
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交通部觀光局澎湖國家風景區(2009)。節慶活動-乞龜活
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呂江泉、劉元安 (2004)。影響旅客選定遊輪旅遊推拉力因
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吳明隆（2007）。SPSS操作與應用操作與應用：問卷統計
分析實務。台北：五南書局。
吳宗瓊、朱育瑩、蔡秀玲（2004）。地方觀光行銷策略之探
討－墾丁地區節慶活動與非活動期間之不同。觀光研
究學報，10(4)，87-100。
邱皓政（2003）。結構方程模式：LISREL的理論、技術與
應用。台北：雙葉書廊。
施志宜、黃千容（2001，1月）。民眾參與節慶活動之選
擇因素與動機分析。載於真理大學舉辦之「千禧年古
蹟管理與觀光遊憩」學術研討會論文集(頁243-256)，
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觀光資料，364，33-38。
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之探討。觀光資料，350，33-36。
陳慧玲、鍾介凡（2006，5月）。節慶活動成功指標建構之
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游瑛妙 (1999)。節慶活動的吸引力與參觀者對活動品質
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