本研究的目的在於了解台南市溪南地區休閒農業區發展現況，並且聚焦於發現遊客對於該區之旅遊服務品質、行為意向與滿意度之間的關聯性。本研究運用立意取樣以及結構方程模式探討分析的方法來探究此三者之間的關聯性，而本研究的發現可做為經營休閒農業的管理者之參考。本研究抽樣的對象為台南市溪南休閒農業區之遊客，發放309份，實際收回問卷274份，回收率88.7%。本研究結果如下：一、休閒農業區裡遊客對於服務品質對滿意度有著顯著的正向影響關係；二、休閒農業區裡遊客對於服務品質對他們的行為意向並沒有直接的影響；三、滿意度對行為意向有著顯著影響。本研究建議如下：一、交通為經濟之母，大眾運輸系統之推廣運用也是時代趨勢，更是推動綠色運輸、綠生活之基礎。二、農業經營之發展改變也順應時代潮流，由原有的傳統性生產角色，並進行積極轉型，成為以生產為主，結合生活及生態環境三大主軸的現代化農業經營新農業型態，祈藉此作為基礎，以創造休閒農業創新與改變進而成為永續經營發展。三、建議經營休閒農業管理者宜積極努力在於滿意度方面由教育、心理、社交、放鬆、社交、美學等各方面以提升滿意度進而提升遊客休閒農業區旅遊之行為意向，得以提升休閒農業區之經營效益。四、休閒農業之經營如能提升休閒旅遊之趣味性如農產製作DIY或教學之體驗，不僅能增加旅遊活動之愉悅性及獲得自我製作產品之犒賞，以增吸引遊客休閒農業旅遊。

The purpose of this study is to understand the status of the development of the Sinan Leisure Agricultural Area in Taiwan. It focuses on finding out the correlation among tourists' feedback on the tourism service quality, their behavioral intentions and satisfaction level in that area. This study utilizes the methods of the purposive sampling and the structural equation modeling analysis to explore the correlation among them three in hopes of gaining the findings that can be reference for the administrators who operate leisure agricultural business. This study targeted the tourists in Sinan Leisure Agriculture Area in Tainan as its sampling scope. A total of 309 questionnaires were delivered and 274 questionnaires were collected, which made the effective rate 88.7%. This study attains the following findings. 1. tourism service quality has significant influence on satisfaction in the leisure agricultural area. 2. service quality has no influence on their behavioral intentions. 3. the tourists' satisfaction has a significant influence on their behavioral intentions. The suggestions of this study are as follows. 1. Transportation is the mother of economy. The popularization of public transportation system is not only the trend of the future but also the basis of popularizing the green transportation and green life. 2. The change of the operation of agricultural business meets the trend of the times. It has been transformed from the traditional role of production to the current role of combining production and life experience and ecological environment, which makes the modern way of operation of agricultural business. It is expected to be the foundation to innovate and change the leisure agricultural business in order to make the business everlasting. 3. The management of the leisure agricultural business is suggested to actively enhance tourists' satisfaction level, which is consisted of the aspects of education, psychology, sociology, esthetics and so on, and then the tourists' behavioral intentions will be enhanced and the beneficial result of the leisure agricultural business will also be improved. 4. The management of the leisure agricultural business is suggested to increase tourists' pleasure in activities such as DIY of agricultural production or learning experiences, which can enhance not only tourists' joyfulness but also their self-satisfaction and their intentions to further participate in leisure agricultural activities.