Why could Han Yu succeed in promoting the Ku-wen (Classical Style) Movement? We cannot discuss the question solely from the viewpoint of “writing essays to expand the teaching of Confucius and Mencius.” We should pay attention to his demonstration of “writing essays as playing games,” and its influence on his contemporaries and on future writers. Most researchers, however, have ignored this problem. This paper points out that Han Yu lived in a time in which the literary men often amused themselves with their works, and that he changed “the rules of the game” on them by vigorously promoting “ku-wen.” By doing this he substituted a more classical style instead of continuing the special euphuistic style consisting of antithetical or parallel constructions of four and six characters. Furthermore, he followed the teachings of Confucius and Mencius, adding a moral sense to his writing; in this way he turned the game into art. Though his attitude of taking writing essays as playing games gave rise to much controversy, it provided his works with a strange recreational effect, and became widely known. That's why Han could create a new literary atmosphere and preach successfully the teachings of the ancient sages.