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題名:問卷訪問中第三者在場的訪答效應
書刊名:調查研究
作者:杜素豪 引用關係
作者(外文):Tu, Su-hao
出版日期:2001
卷期:9
頁次:頁73-102
主題關鍵詞:訪答效應訪答品質訪問情境第三者在場社會讚許性敏感性與事實性題目Response effectResponse qualityInterview situationThe presence of the third personSocial desirableSensitiveFactual questions
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:7
  • 點閱點閱:16
  在問卷調查的訪員訓練中,訪員均被教導必須避免第三者在場的訪問情境。但是,歐美的研究發現,實際執行的訪問調查不見得能控制百分之百無第三者的在場。不同的研究對第三者在場是否影響訪問結果則尚無一致的結論。不過支持第三者在場對訪問結果有影響者居多,只是影響關係為何仍有待進一步瞭解。至於在臺灣執行的訪問調查中,第三者的場效應的研究至今闕如。因此,本研究企圖比較不同類型問卷題目間是否有第三者在場的訪答效應,並分析此效應會以何種形式存在。   本研究的分析資料來自臺灣社會變遷基本調查計畫三期二次卷(1996),並從兩個面向──答題品質與回答結果──探討訪答效應。初步的結果發現是受訪者在事實性題目的答題品質比其他型題目者好。但進一步的邏輯迴歸分析結果則顯示第三者在場對各類型題目的答題品質並無明顯的影響。在回答結果的分析則顯示,社會贊許性題目多半無第三者在場訪答效應。可題第三者在場對回答結果的影響卻發生在事實性題目與敏感性題目上。   雖然分析結果無法完全支持第三者在場對敏感性與社會讚許性題目具有訪答效應的理論假設,但也並未因此否決第三者在場訪答效應仍然存在的事實。未來,無論是在與第三者在場訪答效應有關之理論發展、研究開發,或實務工作上均有待繼續努力。
  Interviewers are trained to conduct private interviews but would find that the presence of others in practice is hard to avoid. Despite of divergent conclusion, most of the previous studies support the importance of the third-person effect. This study examines the extent to which the presence of the their-person affects survey response across three types of questions concerning family, marriage gender roles respectively Characterized by fact, sensitivity, and social desirability attributes.      The data analyzed is from Social Change Survey conducted in 1996. The quality of response to factual questions is found better than that to other types of questions. However, logistic regression analysis show that the presence of the third-person does not affect the quality of response to three types of questions. On the other hand, the actual response to factual and sensitive questions varies with the presence of the third-person. The third-person effect does not happen to the response to the questions with social desirability.   This study does not fully support the hypotheses that the third-person would affect the quality of response and actual response to sensitive and social desirable questions more than that to factual questions. However, it the findings does not totally reject the third-person effect. In conclusion, theoretical development and empirical studies on the third-person effect are needed in the future.
期刊論文
1.田芳華(19961000)。自填與訪填對答題效應之影響。調查研究,2,59-88。new window  延伸查詢new window
2.Aquilino, William S.(1993)。Effects of Spouse Presence during the Interwiew on Survey Responses Concerning Marriage。Public Opinion Quarterly,57,358-376。  new window
3.Caplow, Theodore(1956)。The Dynamics of Information Interviewing。American Journal of Sociology,62(2),165-171。  new window
4.Gunther, Albert(1991)。What We Think Others Think。Communication Research,18(3),355-372。  new window
5.Hartmann, Petra(1994)。Interviewing When the Spouse Is Present。International Journal of Public Opinion Research,6(3),298-306。  new window
6.Reuband, K. H.(1992)。On Third Persons in the Interview Situation and Their Impact on Responses。International Journal of Public Opinion Research,4(3),269-274。  new window
7.Silver, Brian D.、Abramson, Paul R.、Anderson, Barbara A.(1986)。The Presence of Others and Overreporting of Voting in American National Elections。Public Opinion Quarterly,50(2),228-239。  new window
8.Hartmann, Petra(1995)。Response Behavior In Interview Settings of Limited Privacy。International Journal of public Opinion Research,7(4),383-389。  new window
9.胡幼偉、蔡烔青、郭文平(19941000)。第三者效果:一項民意研究的新課題。民意研究季刊,190,49-68。  延伸查詢new window
10.Pollner, Melvin、Adams, Richard E.(1997)。The Effect of Spouse Presence on Appraisals of Emotional Support and Household Strain。Public Opinion Quarterly,61(4),615-626。  new window
11.Smith, Tom W.(1997)。The Impact of the Presence of Others on a Respondent's Answers to Questions。International Journal of Public Opinion Research,9(1),33-47。  new window
12.Taietz, Philip(1962)。Conflicting Group Norms and the 'Third' Person in the Interview。The American Journal of Sociology,68(1),97-104。  new window
13.Noelle-Neumann, Elisabeth(1974)。The Spiral of Silence a Theory of Public Opinion。Journal of Communication,24(2),43-51。  new window
圖書
1.Blair, Edward(1979)。Interviewing in the Presence of others, in Improving Interview Method and Questionnaire Design。San Francisco, CA:Jossey-Bass。  new window
2.Dijkstra, Wil、Van der Zoumen, J.(1982)。Response Behaviour in the Survey-interview。New York:Academic Press。  new window
3.Morton-Williamss, J.(1993)。Interviewer Approaches。Cambridge:Dartmouth Publishing Company Ltd.。  new window
4.Sudman, Seymour、Bradburn, Norman M.(1974)。Response Effects in Surveys: A Review and Synthesis。Aldine Publishing Company。  new window
圖書論文
1.Bradburn, Norman M.(1983)。Response Effects。Handbook of Survey Research。New York:Academic Press,289-328。  new window
2.Demaio, Theresa J.(1984)。Social Desirability and Survey Measurement: A Review, in Surveying Subjective Phenomena。Russell Sage Foundation。New York。  new window
3.Martin, Elizabeth(1984)。The Role of Respondent。Surveying Subjective Phenomena。New York:Russell Sage Foundation。  new window
 
 
 
 
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