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題名:海岸型風景區遊客旅遊意象之區隔研究--以東北角海岸國家風景區為例
書刊名:戶外遊憩研究
作者:劉瓊如林若慧 引用關係吳正雄
作者(外文):Liu, Chyong-ruLin, Jo-huiWu, Cheng-shiung
出版日期:2002
卷期:15:3
頁次:頁55-78
主題關鍵詞:旅遊意象市場區隔服務行銷Tourism imageSegmentationService marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(20) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:20
  • 共同引用共同引用:58
  • 點閱點閱:64
期刊論文
1.Goodrich, J. N.(1978)。The relationship between preferences for and perceptions of vacation destinations: Application of a choice model。Journal of Travel Research,17(2),8-13。  new window
2.Baloglu, S.、McCleary, K. W.(19991100)。U. S. International Pleasure Travelers' Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors。Journal of Travel Research,38(2),144-152。  new window
3.Madrigal, Robert、Kahle, L. R.(1994)。Predicting vacation activity preferences on the basis of value-system segmentation。Journal of Travel Research,32(3),22-28。  new window
4.Echtner, Charlotte M.、Ritchie, J. R. Brent(2003)。The meaning and measurement of destination image。Journal of Tourism Studies,14(1),37-48。  new window
5.侯錦雄、林宗賢(19970300)。日月潭風景區視覺景觀元素與旅遊意象關係探討。戶外遊憩研究,10(1),1-15。new window  延伸查詢new window
6.Morrison, Alastair M.、Hsien, Sheauhsing、O'Leary, Joseph T.(1994)。Segmenting the Australian Domestic Travel Market by Holiday Activity Participation。The Journal of Tourism Studies,5(1),39-56。  new window
7.Ganter, W. C.(1989)。Tourism image: attribute measurement of state tourism products using multidimensional scaling techniques。Journal of Travel Research,28(2),15-20。  new window
8.Chon, K. S.(1991)。Tourism destination image modification process。Tourism Management,12(1),68-72。  new window
9.Schewe, C. D.、Calantone, R.(1978)。Psychographic segmentation of tourists。Journal of Travel Research,16(3),14-20。  new window
10.Silverberg, Kenneth E.、Backman, Sheila J.、Backman, Kenneth F.(1996)。A preliminary investigation into the psychographics of nature-based travelers to the southeastern United States。Journal of Travel Research,35(2),19-28。  new window
11.Gladwell, N. J.(1990)。A psychographic and socio-demographic analysis of State Park Inn users。Journal of Travel Research,28(4),15-20。  new window
12.Wells, William D.(1975)。Psychographics: A critical review。Journal of Marketing Research,12(2),196-213。  new window
13.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。  new window
14.Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。  new window
15.Crompton, J. L.(1979)。An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location upon That Image。Journal of Travel Research,17(4),18-23。  new window
16.Echtner, Charlotte M.、Ritchie, J. R. Brent(1993)。The Measurement of Destination Image: An Empirical Assessment。Journal of Travel Research,31(4),3-13。  new window
17.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。  new window
18.Kaiser, H. F.(1958)。The varimax criterion for analytic rotation in factor analysis。Psychometrika,23(3),187-200。  new window
19.侯錦雄、林宗賢(19960300)。日月潭風景區目標市場定位策略中之旅遊意象度量探討。戶外遊憩研究,9(1),57-77。new window  延伸查詢new window
20.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review,7(3),69-76。  new window
21.Schroeder, T.(1996)。The relationship of residents' image of their state as a tourist destination and their support for tourism。Journal of Travel Research,34(4),71-73。  new window
22.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing,2(1),75-81。  new window
23.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research,13(3),1-7。  new window
24.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research,27(4),8-14。  new window
25.Armstrong, Edward G.、Alhemoud, Abdulla M.(1996)。Image of tourism attractions in Kuwait。Journal of Travel Research,34(4),76-80。  new window
26.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing,15(1),49-66。  new window
27.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research,30(2),10-16。  new window
28.Selby, Martin、Morgan, Nigel J.(1996)。Reconstruing Place Image: A Case Study of Its Role in Destination Market Research。Tourism Management,17(4),287-294。  new window
29.Westover, T. N.(1989)。Perceived crowding in recreational settings: an environment-behavior model。Environment & Behavior,21(3),258-276。  new window
30.Andereck, Kathleen L.、Galdwell, L. L.(1994)。Variable Selection in Tourism Market Segmentation Models。Journal of Travel Research,31(3),40-46。  new window
31.Goodrich, Jonathan N.(1977)。A New Approach to Image Analysis Through Multidimensional Scaling。Journal of Travel Research,16(3),3-7。  new window
32.Maggard, J. P.(1976)。Positioning revisited。Journal of Marketing,40(1),63-66。  new window
33.Reilly, M. D.(1990)。Free elicitation of descriptive adjectives image assessment。Annals of Travel Research,28(4),21-26。  new window
會議論文
1.楊文燦、曾宇良、李艾琳(1999)。旅遊意象與旅遊偏好之關係-以南投縣集集鎮為例。臺北。149-162。  延伸查詢new window
研究報告
1.交通部觀光局(2001)。89年觀光統計年報。  延伸查詢new window
2.交通部觀光局(2002)。90年觀光統計年報。  延伸查詢new window
學位論文
1.栗志中(2000)。主題園遊客遊憩行為與意象關聯之研究(碩士論文)。朝陽大學,台中。  延伸查詢new window
2.吳佩芬(1997)。主題園遊客對主題意象認知之研究--以六福村主題遊樂園為例(碩士論文)。逢甲大學,臺中市。  延伸查詢new window
圖書
1.Ries, A.、Trout, J.、Sabin, W.、Hamerling, M.(1986)。Positioning: The Battle for Your Mind。New York:McGraw-Hill。  new window
2.Davidoff, P. G.、Davidoff, D. S.(1983)。Sales and marketing for travel and tourism。Rapid City, SD:National Publishers。  new window
3.Moriarty, S.、Keengan, W.、Duncan, T.(1991)。Marketing。New Jersey:Free Press, A Division of Simon and Schuster。  new window
4.Brunt, P.、Brunt, Paul(1997)。Market research in travel and tourism。Boston, MA:Butterworth- Heinemann。  new window
5.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
6.Gunn, C. A.(1972)。Vacationscape: Designing Tourist Regions。Taylor and Francis。  new window
7.Neulinger, J.(1981)。The psychology of leisure。Charles C. Thomas。  new window
8.Allen, M. J.、Yen, W. M.(1979)。Introduction to measurement theory。Monterey, CA:Brooks/Core Publishing Company。  new window
9.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
10.Telisman-Kosuta, N.(1994)。Tourism destination image。Tourism marketing and management handbook。Hemel Hempstead, UK。  new window
11.Biel, A. L.(1993)。Converting images into equity。Brand equity and advertising: Advertising's role in building strong brands。Iowa City, IA。  new window
12.Blank, U.(1989)。The Community to tourism industry imperative: The necessity, the opportunities, its potential。The Community to tourism industry imperative: The necessity, the opportunities, its potential。Venture。  new window
13.Fitzgibbon, J. R.(1987)。Market segmentation research in tourism and travel。Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers。NY。  new window
14.Jain, S. C.(1996)。Marketing planning and strategy。Marketing planning and strategy。Cincinn。  new window
15.Jefferson, A.、Lickorish, L.(1988)。Marketing tourism: A practical guide。Marketing tourism: A practical guide。England, UK。  new window
16.Johnson, P.、Thomas, B.(1992)。The analysis of choice and demand in tourism。Choice and demand in tourism。London, UK。  new window
17.Kotler, P.、Fox, F. A.(1985)。Strategic marketing for educational institution。Strategic marketing for educational institution。NY。  new window
18.Mazanec, J. A.(1994)。Consumer behavior。Tourism marketing and management handbook。NY。  new window
19.Senguta, S.(1990)。Brand positioning。Brand positioning。New Delhi, India。  new window
20.Ries, A.、Trout, J.(1972)。Positioning cuts through chaos in marketplace。Marketing classics: A selection of influential articles。Englewood Cliffs, NJ。  new window
 
 
 
 
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