This paper first discusses in theory the application of Article 7 of the Consumer Protection Act on medical disputes, and approaches the issue from the standpoints of malpractice and failure to obtain consent, elaborating on their respective difficulties. Comparison is made with American and German practices. The issue is then analyzed through individual case judgements involving application of Article 7. Article 191-3 of the Civil Code, which closely resembles Article 2050 of the Italian Civil Code and the res ispa loquitor doctrine originating from the U.S., is also explored as a possible tool in medical dispute litigation, and its potential discussed under various schools of thought. The conclusion focuses on the tension between medical doctors and their patients.