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題名：空間印象、生活型態與忠誠度關係之研究--以星巴克為例
書刊名：設計學研究
作者：莊修田 引用關係／陳文麗
出版日期：2003
卷期：6:1
頁次：頁81-99
主題關鍵詞：空間印象；生活型態；忠誠度；Space image；Life style；Loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:35
  • 點閱點閱:40
本研究以星巴克咖啡店的消費者為問卷調查對象，探討其空間印象、生活型態與忠誠度之間的關聯性。經以電腦統計軟體對301份有效問卷統計分析結果發現：（1）空間印象的6個因素當中，受測者最滿意的是「店內氛圍」；（2）空間印象、生活型態各因素與忠誠度之間，大部分呈顯著正相關；（3）消費者對星巴克忠誠度的預測變項為：「店內氛圍」、「月消費次數」、「天花與標誌」、「流行品味」、「感性消費」，這5個變項聯合可預測忠誠度35﹪的變異量；其中，屬於空間印象因素的「店內氛圍」與「天花板與標誌」其可預測的變異量佔總量的75.4﹪，此結果反映了空間設計因素對於顧客忠誠度具有一定程度的影響力。本研究結果可做為室內設計業者對於商業空間規劃與設計上的參考。
The purpose of this empirical study was to explore the relationship among space image, life style, and loyalty of customers. An investigation was conducted to the customers of Starbucks Coffee 5 chain stores in Taipei. The data collected from 301 samples were analyzed in aid of SPSS computing software. The statistically significant findings were as follows: 1. Among the 6 factors of space image, “interior ambience” was the most satisfied one. 2. There were significant and positive correlations between most factors of space image, life style, and royalty. 3. There were five predictive variables for royalty; the total explained variance was 35%, and two factors of space image possessed 75.4% of the total explained variance. This result showed the substantial effect of space design on customer royalty. These findings were expected to be helpful for the planning and designing of commercial spaces.
期刊論文
1.Sirgy, M. J.、Samli, A. C.(1985)。A path analytic of store loyalty involving self-Concept, store image, geographic loyalty, and socioeconomic status。Journal of the Academy of Science，13(3)，265-291。  new window
2.譚大純、陳正男、賴孟寬(20000800)。生活型態量表之適合度檢驗、因素重組與趨勢比較：以ICP生活型態量表為例。調查研究，8，79-102。new window  延伸查詢new window
3.Doyle, P.(1974)。How Store Image Affects Shopping Habits in Grocery Chains。Journal of Retailing，50，39-52。  new window
4.Martineau, P.(1958)。The Personality of Retail Store。Harvard Business Review，36(4)，47-55。  new window
5.Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing，32(4)，21-27。  new window
6.Korgaonkar, P. K.、Lund, D.、Price, B.(1985)。A structural equations approach toward examination of store attitude and store patronage behavior。Journal of Retailing，61(2)，39-60。  new window
7.黃志文、戴嬡坪、高丘蓉(20011000)。消費者對商店印象及滿意度之實證研究--以連鎖便利商店與大型量販店為例。企銀季刊，24(6)，79-105。  延伸查詢new window
8.Hansen, R. A.、Deutscher, T.(1977)。An Empirical Investigation of Attribute Importance in Retail Store Selection。Journal of Retailing，53(4)，59-73。  new window
9.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing，38(1)，33-37。  new window
10.趙瑀、譚百玲(20010400)。百貨公司消費者生活型態與惠顧行為之探討--以新竹市為例。交大管理學報，21(1)，131-160。new window  延伸查詢new window
11.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。  new window
12.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review，72(2)，164-174。  new window
13.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
14.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
15.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。  new window
學位論文
1.王秀瑩(2000)。咖啡連鎖店市場區隔及其消費行為之研究(碩士論文)。國立東華大學。  延伸查詢new window
2.許應信(1995)。購物中心市場分析架構之研究以臺北新文化中心為例(碩士論文)。國立中興大學。  延伸查詢new window
3.金惠卿(2001)。消費者對大型量販店的商店印象構成研究，桃園。  延伸查詢new window
4.吳大松(2002)。情境因素對女性購買行為的影響，臺北。  延伸查詢new window
圖書
1.邱皓政(2001)。量化研究與統計分析：SPSS中文視窗版資料分析範例解析。台北：五南。  延伸查詢new window
2.Arnold, D. R.、Capella, L. M.、Smith, G. D.(1983)。Strategic Retail Management。M. A.：Addison-Wesley。  new window
3.Berman, Barry、Evans, Joel R.(1995)。Retail management: a strategic approach。Prentice-Hall。  new window
4.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
5.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1990)。Customer Behavior。Customer Behavior。Chicago。  new window
6.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(1995)。Customer Behavior: Implications for Marketing Strategy。Customer Behavior: Implications for Marketing Strategy。Homewood, Ill.。  new window
圖書論文
1.Baker, J.(1986)。The Role of the Environment in Marketing Services: The Consumer Perspective。The Services Challenge: Integrating for Competitive Advantage。American Marketing Association。  new window
 
 
 
 
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