運動競賽的過程其實就是一連串符號傳播的過程，運動符號在使用者文化背景及個人經驗的影響因素下產生意義，但也會因此對運動所顯現的符號產生不同的解讀。本文試圖從傳播符號理論的基礎來討探運動競賽的傳播行為所引申的意義；分別就運動傳播的符號與符碼；運動過程所產生的現場符碼；運動過程的傳播形式；運動過程的傳播行為；運動符號的意義；運動明示意與隱含意、運動象徵、運動意識型態、運動迷思、運動刻板印象來看運動競賽的傳播意義。

The process of sports competition was a series symbolic communication process. People saw sports sign having significance by his cultural background and living experience. So everyone will have different viewpoint what they saw the sport phenomenon. This study will from the theory of symbolic communication to explore the significance of sports competition. The section of this study include sports sign, sports code, the presentational codes in sports process, the communication form in sports process, the communication behavior in sports process, the meaning of sports ompetition, sports denotation sports connotation, sports symbolic, sports consciousness, sports myth and sports stereotype.