:::

詳目顯示

回上一頁
題名:職棒球迷參與程度及對場地設施滿意度之研究:以統一獅隊臺南主場為例
書刊名:大專體育學刊
作者:黃啟明劉志華
作者(外文):Huang, Chi-mingLiu, Chih-hua
出版日期:2005
卷期:7:4
頁次:頁49-60
主題關鍵詞:職業棒球參與程度場地設施消費行為Professional baseballParticpationFacilityConsumer behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:49
  • 點閱點閱:19
This study discussed baseball fans' participation frequency and satisfaction level on facility assuage. The purposes of this study were: (1) to analyze baseball fans' participation frequency and the differences among various attendance levels of fans; (2) to examine the satisfaction level of facility usage. The fans of President Lions at Tainan Main Baseball Field were used as samples. A survey of 100 fans was conducted to each of the four contests. Among the 400 questionnaires received, 368 valid questionnaires were obtained after screening out the invalid ones. The statistical methods of Descriptive, Chi-square and ANOVA were used for analyses. The results were as follows. First, with regard to the sports participation frequency for the fans of President Lions at Tainan Main Baseball Field, 39.4% of these fans were either "light users" or "medium users." Among the fans of "light users", the percentage of males was higher than that of females. As for the fans of "medium users", there was a difference in participation frequency for the fans with different levels of education. Second, there was a difference among the fans with different sports participation frequency regarding the satisfaction with the space and the environment of the field. The degree of satisfaction was relatively lower for the fans with higher sports participation frequency.
期刊論文
1.呂銀益、呂謙、徐揚、王瑞麟、李麗瓊、邱裕新(20020500)。第34屆世棒賽賽會服務品質與服務滿意度研究。臺灣體育運動管理學報,1,35-54。new window  延伸查詢new window
2.Wakefield, K. L.、Sloan, H. J.、Blodgett, J. G.(1996)。Measurement and management of the sports cape。Journal of Sport Management,10(1),15-31。  new window
3.Westerbeek, H. M.(1999)。Increasing the focus on place in the marketing mix for facility dependent sport services。Sports Management Review,2,1-23。  new window
4.李惠真(20010200)。傳播媒體對運動發展的影響。大專體育,52,89-94。new window  延伸查詢new window
5.葉公鼎(19901200)。從經濟發展觀點談職業運動。國民體育季刊,19(4)=87,22-27。  延伸查詢new window
6.張孝銘、高俊雄(20020300)。影響職棒比賽觀賞人數之因素研究--以中部地區球迷為例。體育學報,32,87-97。new window  延伸查詢new window
7.葉公鼎(20010000)。論運動產業之範疇與分類。運動管理季刊,1,8-21。  延伸查詢new window
學位論文
1.高興桂(2001)。我國職棒球團企業經營困境因素與解決策略之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.許文傑(2000)。台灣縣市立棒球場用後評估--觀眾使用部分(碩士論文)。中華大學。  延伸查詢new window
3.趙政諭(2000)。公營與公辦民營職棒球場現場觀眾顧客滿意度之比較研究--以台北市立棒球場、台南市立棒球場為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.王沛泳(2001)。球迷參與行為及參與滿意度之影響因素--統一獅實證研究(碩士論文)。國立成功大學。  延伸查詢new window
5.劉美稚(1999)。台灣職業棒球消費行為研究(碩士論文)。國立政治大學。  延伸查詢new window
6.蘇懋坤(1999)。臺灣職棒大聯盟現場觀眾生活型態與消費行為之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
7.黃郁惠(2004)。職棒現場觀眾參與態度與行為--以兄弟象、興農牛球迷為例(碩士論文)。輔仁大學。  延伸查詢new window
8.鄭宗益(2004)。國內職業棒球之消費行為研究--以輔仁大學為例(碩士論文)。輔仁大學。  延伸查詢new window
9.嚴雅馨(2003)。兄弟象棒球隊球迷之運動參與程度及對其行銷策略滿意程度之研究(碩士論文)。國立體育學院。  延伸查詢new window
圖書
1.Mullin, Bernard James、Hardy, Stephen、Sutton, William Anthony(2000)。Sport marketing。Champaign, IL:Human Kinetics Pessemier。  new window
2.高俊雄(2002)。運動休閒事業管理。志軒。  延伸查詢new window
其他
1.何曉瑛(2000)。職業球迷對球場設施環境需求之現況調查研究(中華民國大專院校八十九年度體育學術發表會),雲林:國立雲林科技大學。  延伸查詢new window
2.吳素柔(20040816)。中華棒球奧運首戰受矚目--台灣470萬人收視,http://www.epochtimes.com/b5/4/8/16/n629223.htm。  延伸查詢new window
圖書論文
1.Houston, M. J.、Rothschild, M. L.(1978)。Conceptual and Methodological Perspectives on Involvement。Research frontiers in marketing: Dialogues and directions。  new window
2.葉公鼎(1999)。我國職棒球場經營策略探討。我國職業運動之經營管理。台北:中華民國體育學會。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
QR Code
QRCODE