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題名:廣告與戰爭: 走避或共舞? 以兩次波斯灣戰爭為例
書刊名:復興崗學報
作者:胡光夏 引用關係
作者(外文):Hu, Kung-hsia
出版日期:2005
卷期:85
頁次:頁115-136
主題關鍵詞:波斯灣戰爭公共服務廣告廣告文化參考架構廣告與戰爭廣告策略
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:41
  • 點閱點閱:14
期刊論文
1.(1991)。Ads and the War。Advertising Age,18。  new window
2.(1990)。PR Offensive Hits Persian Gulf。Advertising Age,37。  new window
3.Dagnoli, J.(1991)。Nabisco Brands Is Touched by War。Advertising Age,42。  new window
4.Colford, S. W.(1991)。Hopping onto Parade Bandwagon。Advertising Age,10。  new window
5.Hollihan, T. A.(1984)。Propagandizing in the Interests of War: A Rhetorical Study of the Committee of Public Information。Southern Speech Communication Journal,49,241-257。  new window
6.胡光夏(20030900)。2003年美伊戰爭新聞處理之研究。復興崗學報,78,193-220。new window  延伸查詢new window
7.胡光夏(20010900)。流行文化「名人」推薦廣告之研究--解析「電視廣告就是媒介內容」的類型與意義建構過程。廣播與電視.政大,17,95-117。new window  延伸查詢new window
8.胡光夏(20040600)。網路新聞學發展的契機與轉機--第二次波斯灣戰爭中網路新聞報導之研究。復興崗學報,80,15-41。new window  延伸查詢new window
學位論文
1.周俊雄(2004)。2003年美伊戰爭媒體專業倫理與新聞採訪安全(碩士論文)。佛光人文社會學院。  延伸查詢new window
圖書
1.Andren, G.、Ericsson, L. O.、Ohlsson, R.、Tannsjo, T.(1978)。Rhetoric and Ideology in Advertising: A Content Analytical Study of American Advertising。Stockholm:LiberForlag。  new window
2.Goodrum, C.、Dalrymple, H.(1990)。Advertising in America: The First 200 Years。New York:Harry N. Abrams。  new window
3.Hayakawa, S. I.(1972)。Language in Thought and Action。NY:Harcourt, Brace。  new window
4.Mandell, M. I.(1968)。Advertising。New Jersey:Prentice Hall。  new window
5.Leiss, W.、Kline, S.、Jhally, S.(1997)。Social Communication in Advertising。London:NY:Routledge。  new window
6.Postman, N.(1986)。Amusing Ourselves to Death: Discourse in the Age of Show Business。NY:Penguin Books。  new window
7.Taylor, P. M.(1990)。Munitions of the Mind: War Propaganda from the Ancient World to the Nuclear Age。Northhamptonshire:Patrick Stephens。  new window
8.Weibacher, W. M.(1974)。Advertising。New York:Macmillian Publishing Co.。  new window
9.Carruthers, S. L.(2000)。The Media at War: Communication and Conflict in the Twentieth Century。New York:St. Martin's Press。  new window
10.蕭湘文(1998)。廣告創意。臺北:五南圖書出版有限公司。new window  延伸查詢new window
11.Fowles, J.(1996)。Advertising and Popular Culture。Thousand Oaks, CA。  new window
12.Dyer, Gillian(1982)。Advertising as Communication。London:New York:Routledge。  new window
13.Kellner, Douglas(1995)。Media Culture: Cultural Studies, Identity and Politics between the Modern and the Postmodern。Routledge。  new window
14.榮泰生(1996)。廣告策略。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
15.Arens, W. F.、Bovee, C. L.(1994)。Contemporary Advertising。BurrRidge, IL:Irwin。  new window
16.Williamson, Judith(1978)。Decoding Advertisements: Ideology and Meaning in Advertising。Marion Boyars。  new window
其他
1.屈慧君(2003)。關於「美伊戰爭」對媒體廣告影響的思考,http://runazixiao.myrice.com/gymyzzdmtggyxdsk.htm。  延伸查詢new window
2.王逸凡(2005)。戰爭,讓廣告走開,http://www.globrand.com/2005/04/11/20050411-111152-1.html。  new window
3.張海鷹(2004)。「公共廣告」再認識:我不是「公益廣告」,http://news3.xinhunet.com/newsmedia/2004-10/10/conttent-2063567.htm。  延伸查詢new window
4.胡綱(2004)。廣告,與戰爭同行,http://www.globrand.com/2004/07/29/20040729-18544-1.shtml。  new window
5.游昌喬(2003)。和平與戰爭:統一潤滑油vs槍手滅蚊靈,http://www.emkt.com.cn/article/99/9968.html。  延伸查詢new window
6.莫凡(20030324)。戰爭使媒體的廣告收入頓時暴跌,http://www.sina.com.cn。  延伸查詢new window
7.清晨(2003)。伊拉克戰爭打響新聞網站廣告跟著叫停,http://www.sina.com.cn, 2003/03/24。  延伸查詢new window
8.Brown, K.(19910128)。First Troop Salute Marches onto Air。  new window
9.Ellison, S.(20001102)。Ads for a Holocaust Exhibit in London Cause a Stir。  new window
10.Foltz, K.(19910311)。Agencies Caution Clients on Using Patriotic Themes。  new window
11.Foltz, K.(19910116)。Agencies and Clients Plan Strategies If War Occurs。  new window
12.Flagg, M.(20001017)。In Today’s Vietnam, The War is A Selling Point。  new window
13.Grimes, A.(20001026)。Nike Rescinds Ad, Apologizes to Disabled People。  new window
14.Oberlander, K.(19910225)。Advertisers Snap Up CNN's Pricier Ads。  new window
15.Lipman, J.(19910305)。Gulf Peace Unleasehes Campaigns Draped in Red, White and Blue。  new window
圖書論文
1.王正倫(2003)。CCTV與戰爭共舞。國際廣告。  延伸查詢new window
2.韓幹群、盧安寧(2003)。戰爭與廣告。現代廣告。  延伸查詢new window
3.Hale, K.、Mansfield, M. W.(1990)。Politics: Tastes Great or Less Filling。Politics in Familiar Contexts。Norwood, New Jersey:Ablex。  new window
4.McAllister, M. P.(1993)。What Did You Advertise with the War, Daddy?”: Using the Persian Gulf War as a Referent System in Advertising。The Media and The Persian Gulf War。Westport, CT:Praeger Publishers。  new window
5.Williams, R.(1980)。Advertising: The Magic System。Problems in Materialism and Culture。London:NLB。  new window
 
 
 
 
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