| 期刊論文1. | Okada, E. M.(200103)。Trade-ins, Mental Accounting, and Product Replacement Decisions。Journal of Consumer Research,27(4),433-446。 | 2. | Adams, William James、Yellen, Janet L.(1976)。Commodity Bundling and the Burden of Monopoly。The Quarterly Journal of Economics,90(3),475-498。 | 3. | Lawless, M. W.,(1991)。Commodity Bundling for Competitive Advantage: Strategic Implications。Journal of Management Studies,28(3),267-280。 | 4. | Naylor, G.、Frank, K. E.(2001)。The Effect of Price Bundling on Consumer Perceptions of Value。Journal of Services Marketing,15(4),270-281。 | 5. | Estelami, H.(1999)。Consumer savings in complementary product bundles。Journal of Marketing Theory and Practice,7(3),107-114。 | 6. | Simonin, Bernard L.、Ruth, Julie A.(1995)。Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in。Journal of Business Research,33(3),219-230。 | 7. | Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。 | 8. | Maute, Manfred F.、Forrester, William R. Jr.(1993)。The structure and determinants of consumer complaint intentions and behavior。Journal of Economic Psychology,14(2),219-247。 | 9. | Guiltinan, J. P.(1987)。The Price Bundling of Services: A Normative Framework。Journal of Marketing,51(2),74-85。 | 10. | Bolton, R. N.、Kannan, P. K.、Bramlett, M. D.(2000)。Implications of loyalty program membership and service experiences for customer retention and value。Journal of the Academy of Marketing Science,28(1),95-108。 | 11. | Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing,76(2),175-191。 | 12. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 | 13. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。 | 14. | Eppen, G. D.、Hanson, W. A.、Martin, R. K.(1991)。Bundling--new products, new markets, low risk。Sloan Management Review,32(4),7-14。 | 15. | Erdem, T.(1998)。An empirical analysis of umbrella branding。Journal of Marketing Research,35(3),339-351。 | 16. | Farrell, J.、Shapiro, C.(1988)。Dynamic competition with switching costs。The Rand Journal of Economics,19(1),123-137。 | 17. | Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。 | 18. | Arkes, Hal R.、Blumer, Catherine(1985)。The Psychology of Sunk Cost。Organizational Behavior and Human Decision Processes,35(1),124-140。 | 19. | Newport, S.、Garland, H. G.(1991)。Effects of Absolute and Relative Sunk Costs on the Decision to Persist with a Course of Action。Organizational Behavior and Human Decision Processes,48(1),55-69。 | 20. | Thaler, Richard H.(1980)。Toward a positive theory of consumer choice。Journal of Economic behavior and Organization,1(1),39-60。 | 21. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。 | 22. | Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。 | 23. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 | 24. | Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。 | 25. | Murray, Keith B.、Schlacter, John L.(1990)。The Impact of Services Versus Goods on Consumers: Assessment of Perceived risk and Variability。Journal of the Academy of Marketing Science,18(1),51-65。 | 26. | Chang, Tung-Zong、Wildt, Albert R.(1994)。Price, product information, and purchase intention: an empirical study。Journal of the Academy of Marketing Science,22(1),16-27。 | 27. | Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing,52(1),20-35。 | 28. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 | 29. | Campbell, Margaret C.、Goodstein, Ronald C.(2001)。The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm。Journal of Consumer Research,28(3),439-449。 | 30. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 31. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 32. | Caminal, R. and C. Matutes,(1990)。“Endogenous switching costs in a duopoly model,”。International Journal of Industrial Organization,8(3),353-373。 | 33. | Kim, B. D., M. Shi, and K. Srinivasan,(2001)。“Rewards programs and tacit collusion,”。Marketing Science,20(2),99-120。 | 34. | Kivetz, R. and I. Simonson,(2002)。“Earning the rights to indulge: Effort as a determinant of consumer preferences toward frequency program rewards,”。Journal of Marketing Research,39(2),155-170。 | 35. | Paun, D.,(1993)。“When to bundle or unbundle products,”。Industrial Marketing Management,22,29-34。 | 36. | Weigand, R. E.,(1991)。“Buy in-follow on strategies for profit,”。Sloan Management Review,32(3),29-38。 | 圖書1. | Zaltman, G. and M. Wallendorf,(1983)。Consumer behavior。New York, NY:Wiley。 | 2. | Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。 | 3. | Dolan, Robert J.、Simon, Hermann(1996)。Power pricing: How managing price transforms the bottom line。New York, NY:The Free Press。 | 4. | Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。 | |
| |