預測綠建築之購買意圖--心理因素在計畫行為理論之角色_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	預測綠建築之購買意圖--心理因素在計畫行為理論之角色
書刊名：	建築與規劃學報
作者：	李春長／吳韻玲／施晉豪／李芝涵／林文韜／俞錚
作者(外文)：	Lee, Chuen-chang／Wu, Yun-ling／Shih, Chin-hao／Li, Chih-han／Lin, Wen-tao／Yu, Cheng
出版日期：	2019
卷期：	20:1
頁次：	頁1-25
主題關鍵詞：	知覺品質；知覺風險；知覺價值；計畫行為理論；綠建築；Perceived quality；Perceived risk；Perceived value；Theory of planned behavior；Green building
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:6

本研究探討知覺價值、知覺品質與知覺風險對綠建築購買意圖之影響。以計畫行為理論（the theory of planned behavior, TPB）為理論基礎，整合三個心理變數（psychosocial variables）：知覺價值、知覺品質與知覺風險來建構概念架構模型。以線性結構方程模式（structural equation modelling, SEM）進行參數之估計，主要以高雄市已成年有社會經驗且具有經濟能力者為調查對象。問卷調查期間為2017年4月15日起至2017年6月15日止，發放400份問卷，回收總計400份，扣除無效問卷共26份，有效回收率為93.5%。實證結果顯示，知覺價值對購買意圖具有顯著正向影響。知覺品質與知覺風險透過知覺價值對購買意圖具有間接影響。自我認知、知覺行為控制與社會規範對購買意圖具有顯著正向影響。本研究結果隱含較高的知覺價值、自我認知、知覺行為控制及社會規範，會提高消費者對綠建築的購買意圖。亦顯示本研究三個心理變數與TPB擴大整合概念架構模型，對於預測綠建築之購買意圖是極為重要的因素。

以文找文

This study explored the influence of perceived value, perceived quality, and perceived risk on purchase intentions for green buildings. The theory of planned behavior (TPB) was used as the theoretical foundation. A conceptual framework model was constructed by integrating three psychosocial variables, namely, perceived value, perceived quality, and perceived risk. Parameters were evaluated using linear structural equation modelling (SEM). The survey participants were adult residents of Kaohsiung City who had social experience and economic capabilities. The survey was conducted from April 15 to June 15, 2017. In total, 400 questionnaires were administered and 400 questionnaires were returned; 26 invalid responses were excluded, yielding an effective response rate of 93.5%. The empirical results indicated a significant positive influence of perceived value on purchase intentions. Perceived quality and perceived risk were found to indirectly affect purchase intentions via perceived value. Purchase intentions were significantly and positively affected by self-awareness, perceived behavioral control, and social norms. The results of this study implied that higher perceived value, self-awareness, perceived behavioral control, and social norms can increase consumers' purchase intentions for green buildings. A comprehensive conceptual framework model integrating psychosocial variables and the TPB was found to be an important factor for the prediction of purchase intentions for green buildings.

以文找文

期刊論文
1.	Chen, Y.-S.、Chang, C.-H.(2012)。Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust。Management Decision，50(3)，502-520。
2.	Littler, Dale、Melanthiou, Demetris(2006)。Consumer Perceptions of Risk and Uncertainty and The Implications for Behavior towards Innovative Retail Services: The Case Of Internet Banking。Journal of Retailing and Consumer Revices，13，431-443。
3.	Ajzen, I.、Sheikh, S.(2013)。Action Versus Inaction: Anticipated Affect in the Theory of Planned Behavior。Journal of Applied Social Psychology，43(1)，155-162。
4.	Banfi, S.、Farsi, M.、Filippini, M.、Jakob, M.(2008)。Willingness to Pay for Energy-saving Measures in Residential Buildings。Energy Economics，30(2)，503-516。
5.	Chen, M.-F.、Tung, P.-J.(2014)。Developing an extended Theory of Planned Behavior model to predict consumers' intention to visit green hotels。International Journal of Hospitality Management，36，221-230。
6.	Bhuian, S. N.(1997)。Marketing Cues and Perceived Quality: Perceptions of Saudi Consumers toward Products of the U.S., Japan, Germany, Italy, U.K. and France。Journal of Quality Management，2(2)，217-235。
7.	Ulaga, W.、Chacour, S.(2001)。Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation。Industrial Marketing Management，30(6)，525-540。
8.	Snoj, Boris、Korda, Aleksandra Pisnik、Mumel, Damijan(2004)。The relationships among perceived quality, perceived risk and perceived product value。Journal of Product and Brand Management，13(3)，156-167。
9.	Aertsens, J.、Verbeke, W.、Mondelaers, K.、Huylenbroeck, G. V.(2009)。Personal determinants of organic food consumption: a review。British Food Journal，111(10)，1140-1167。
10.	Beckett, Antony、Hewer, Paul、Howcroft, Barry(2000)。An exposition of consumer behaviour in the financial services industry。International Journal of Bank Marketing，18(1)，15-26。
11.	Mostafa, M. M.(2006)。Antecedents of egyptian consumers' green purchase intentions: A hierarchical multivariate regression model。Journal of International Consumer Marketing，19(2)，97-126。
12.	Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。
13.	Carlson, J.、O'Cass, A.、Ahrholdt, D.(2015)。Assessing Customers' Perceived Value of the Online Channel of Multichannel Retailers: A Two Country Examination。Journal of Retailing and Consumer Services，27，90-102。
14.	Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.、Kraut, R.(1999)。Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange。Journal of Computer-Mediated Communication，5(2)。
15.	Petrick, James F.、Backman, Sheila J.(2002)。An examination of the construct of perceived value for the prediction of golf travelers' intentions to revisit。Journal of Travel Research，41(1)，38-45。
16.	Ajzen, Icek(2001)。Nature and Operation of Attitudes。Annual Review Psychology，52(1)，27-58。
17.	Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research，37(2)，115-120。
18.	Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing，35(1)，56-61。
19.	Chiu, Chao-Min、Wang, Eric T. G.、Fang, Yu-Hui、Huang, Hsin-Yi(2014)。Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk。Information Systems Journal，24(1)，85-114。
20.	Brucks, Merrie(1985)。The Effects of Product Class Knowledge on Information Search Behavior。Journal of Consumer Research，12(1)，1-16。
21.	Mitchell, V. W.(1999)。Consumer perceived risk: conceptualisations and models。European Journal of Marketing，33(1/2)，163-195。
22.	Yang, Yongqing、Liu, Yong、Li, Hongxiu、Yu, Benhai(2015)。Understanding perceived risks in mobile payment acceptance。Industrial Management & Data Systems，115(2)，253-269。
23.	Ajzen, Icek(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。
24.	Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies，59(4)，451-474。
25.	Albayrak, T.、Aksoy, Ş.、Caber, M.(2013)。The effect of environmental concern and scepticism on green purchase behaviour。Marketing Intelligence and Planning，31(1)，27-39。
26.	Gasiorowska, A.(2014)。The relationship between objective and subjective wealth is moderated by financial control and mediated by money anxiety。Journal of Economic Psychology，43，64-74。
27.	Yang, H.、Yu, J.、Zo, H.、Choi, M.(2016)。User acceptance of wearable devices: An extended perspective of perceived value。Telematics and Informatics，33(2)，256-269。
28.	Baird, I. S.、Thomas, H.(1985)。Toward a contingency model of strategic risk taking。Academy of Management Review，10(2)，230-243。
29.	Stokburger-Sauer, N. E.、Teichmann, K.(2013)。Is luxury just a female thing? The role of gender in luxury brand consumption。Journal of Business Research，66，889-896。
30.	Olshavsky, R. W.(1985)。Perceived quality in consumer decision making: An integrated theoretical perspective。Perceived Quality，4(1)，3-29。
31.	Amaro, S.、Duarte, P.、Henriques, C.(2016)。Travelers' use of social media: a clustering approach。Annals of Tourism Research，59，1-15。
32.	Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。
33.	Bartlett, E.、Howard, N.(2000)。Informing the Decision Makers on the Cost and Value of Green Building。Building Research & Information，28(5/6)，315-324。
34.	Choi, Y. J.、Lee, M. A.(2016)。Effects of Characteristics of Social Commerce on Purchase Intention: Moderating Effects of Perceived Risk and Price Sensitivity of Mobile Application Users。Journal of the Korean Society of Clothing and Textiles，40(3)，574-589。
35.	Hakim, L.、Susanti, N.(2017)。Influence of Customer Relationship Management, Brand Equity, Perceived Product Quality, Perceived Price on Customer Value and Purchase Intention (Studies Philips Light Bulb in Batam)。International Journal of Economics and Finance，9(7)，122-131。
36.	Han, T. I.、Chung, J. E.(2014)。Korean Consumers' Motivations and Perceived Risks toward the Purchase of Organic Cotton Apparel。Clothing and Textiles Research Journal，32(4)，235-250。
37.	Jin, N. P.、Line, N. D.、Merkebu, J.(2016)。The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants。Journal of Hospitality Marketing and Management，25(5)，523-546。
38.	Joachim, O. I.、Kamarudin, N.、Aliagha, G. U.、Ufere, K. J.(2015)。Theoretical Explanations of Environmental Motivations and Expectations of Clients on Green Building Demand and Investment。IOP Conference Series: Earth and Environmental Science，23(1)，012010。
39.	Laksamana, P.(2016)。The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia's Banking Industry。Journal of Marketing Management December，4(2)，92-99。
40.	Leung, T. M.、Chau, C. K.、Lee, W. L.、Yik, F. W. H.(2005)。Willingness to Pay for Improved Environmental Performance of the Building Envelope of Office Buildings in Hong Kong。Indoor and Built Environment，14(2)，147-156。
41.	Mei, O. J.、Ling, K. C.、Piew, T. H.(2012)。The Antecedents of Green Purchase Intention among Malaysian Consumers。Asian Social Science，8(13)，248-263。
42.	Midha, A.、Midha, S.、Mathu, S.(2013)。Buying Behaviour of Consumers towards Green Building in Delhi-NCR。Gian Jyoti E-Journal，3(3)，1-10。
43.	Rose, J.、Cho, E.、Smith, K. R.(2016)。Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brands。Fashion, Industry and Education，14(2)，35-46。
44.	Salehzadeh, R.、Pool, J. K.(2016)。Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands。Journal of International Consumer Marketing，29(2)，74-82。
45.	Sreen, N.、Purbey, S.、Sadarangani, P.(2018)。Impact of Culture, Behavior and Gender on Green Purchase Intention。Journal of Retailing and Consumer Services，41，177-189。
46.	Tan, T. H.(2013)。Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia。Asian Social Science，9(10)，181-191。
47.	Tang, Y.、Wang, X.、Lu, P.(2014)。Chinese Consumer Attitude and Purchase Intent towards Green Products。Asia-Pacific Journal of Business Administration，6(2)，84-96。
48.	Wu, S. I.、Chen, Y. J.(2014)。The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products。International Journal of Marketing Studies，6(5)，81-100。
49.	Yau, Y.(2012)。Willingness to Pay and Preferences for Green Housing Attributes in Hong Kong。Journal of Green Building，7(2)，137-152。
50.	Zhang, W.、Yang, X.、Wang, Q.、Zheng, C.、Sia, C. L.(2015)。Investigation on the Factors Determining Consumers' Use of Online Intermediated Shopping (OIS): A Behavioral Intention Perspective。Journal of Organizational and End User Computing，27(1)，77-97。
51.	McCain, S. L. C.、Jang, S. C.、Hu, C.(2005)。Service Quality Gap Analysis toward Customer Loyalty: Practical Guidelines for Casino Hotels。International Journal of Hospitality Management，24(3)，465-472。
52.	Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。
53.	Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research，14(3)，396-402。
54.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
55.	Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。
56.	Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing，74(3)，331-352。
57.	Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。
58.	Tsiotsou, Rodoula(2006)。The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intentions。International Journal of Consumer Studies，30(2)，207-217。
59.	Grazioli, S.、Jarvenpaa, S. L.(2000)。Perils of Internet Fraud: An Empirical Investigation of Deception and Trust with Experienced Internet Consumers。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans，30(4)，395-410。
60.	Laroche, Michel、Bergeron, Jasmin、Barbaro-Forleo, Guido(2001)。Targeting consumers who are willing to pay more for environmentally friendly products。Journal of Consumer Marketing，18(6)，503-520。
61.	Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing，13(1)，59-72。
62.	Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。
63.	Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。
64.	Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。
65.	Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluations。Perceived quality，1(1)，209-232。
66.	Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。
67.	Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。

會議論文
1.	林炅、陳鴻基(2001)。動畫網頁與產品類型對消費者說服效果的影響。台灣區網際網路研討會。延伸查詢
2.	Chiou, S.W.(1999)。Cultural Imaginary: Japanese Trendy Drama in Taiwan。The Conference on 'Japanese Popular Culture in Taiwan and Asia'。Taipei。
3.	Hsu, C. Y.、Huang, Y. W.、Chuang, S. H.(2017)。Examining the Relationships Among Electronic Word of Mouth, Perceived Value and Risk and Consumer Purchase Intention。International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing。Springer。795-801。
4.	Maguire, P.、Robinson, J.(2000)。Building Evaluation by Prospective Lessees。Brisbane：Queensland University of Technology。
5.	Bauer, Raymond A.(1960)。Consumer behavior as risk taking。The 43rd National Conference of the American Marketing Association，(會議日期: 1960/06/15-06/17)。American Marketing Association。389-398。

研究報告
1.	行政院公共工程委員會(2012)。研訂公共工程計畫相關審議基準及綠色減碳指標計算規則。延伸查詢
2.	Ellis, C. B. Richard(2009)。Who pays for Green? The Economics of Sustainable Buildings。

學位論文
1.	粘巧鈴(2006)。購前體驗對購買意圖影響之研究--以按摩椅為例(碩士論文)。朝陽科技大學。延伸查詢
2.	Nguyen, N. H. K.(2014)。Evaluating factors that affect young consumers' purchase intention toward organic cosmetics in Ho Chi Minh City(博士論文)。International University HCMC，Vietnam。
3.	Tan, W. L.(2015)。Factors Influencing Consumers' Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia(碩士論文)。University Sains Makaysia。

圖書
1.	Schiffman, L. G.、O'Cass, A.、Paladino, A.、D'Allessandro, S.、Bednall, D.(2011)。Consumer Behaviour。Frenchs Forest：Pearson Education Australia。
2.	Engel, J. R.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer Behavior。New York：Dryder。
3.	Gale, B. T.、Wood, R. C.(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。Simon and Schuster。
4.	Hoyer, W. D.、MacInnis, D. J.、Pieters, R.(2010)。Consumer behavior。Cengage Learning Inc.。
5.	Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。
6.	Harman, Harry H.(1967)。Modern factor analysis。University of Chicago Press。
7.	DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。
8.	Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Prentice-Hall。
9.	Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。
10.	Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。
11.	陳順宇(2005)。多變量分析。華泰文化事業股份有限公司。延伸查詢
12.	邱皓政(2006)。量化研究與計量分析：SPSS中文視窗版資料分析範例解析。五南。延伸查詢
13.	Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。

單篇論文
1.	Kats, G.，Alevantis, L.，Berman, A.，Mills, E.，Perlman, J.(2003)。The Costs and Financial Benefits of Green Buildings: A Report to California's Sustainable Building Task Force，https://noharm-uscanada.org/sites/default/files/documents-files/34/Building_Green_Costs_Benefits.pdf。

圖書論文
1.	Cialdini, Robert B.、Trost, Melanie R.(1998)。Social Influence: Social Norms, Conformity, and Compliance。The Handbook of Social Psychology。McGraw-Hill。
2.	Durdyev, S.、Ihtiyar, A.(2020)。Attitudes of Cambodian Homebuyers Towards the Factors Influencing Their Intention to Purchase Green Building。Green Building in Developing Countries。Cham：Springer。
3.	Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	涉入程度、知覺價值、知覺風險對於家用太陽能系統之購買意願的影響
2.	中年女性美容手術知覺風險、知覺價值與行為意圖研究
3.	探索教育實地實務課程對大學生參與行為模式之研究
4.	消費者對觀賞魚的知覺價值研究：新奇性追求動機觀點
5.	臺灣的「溯源餐廳」之行為意圖研究--以計畫行為理論探討
6.	中高齡者購買肉品之行為意向研究--以萊豬為例
7.	知覺價格、知覺品質、知覺價值與購買意圖關係之研究--以團體制服為例
8.	綠色口碑、知覺價值及知覺風險對購買意願之影響：以環保清潔用品為例
9.	服務創新與節慶意象對遊客重遊意願之影響--以臺灣燈會為例
10.	探討消費者對智能理財系統的採用意願
11.	馬口鐵印刷業經營者知覺品質、知覺價值與購買意願之關係及影響
12.	An Exploration of Factors Influencing the Potential Customers' Perceived Value in Aesthetic Medicine
13.	涉入程度、知覺價值與知覺風險對使用態度之影響
14.	旅遊知覺風險、保險知覺價值與投保行為之研究
15.	茶葉消費者購買臺灣茶葉再購意願因素之研究

1.	SOR模型探討行動社群購物行為意向
2.	消費者對遠距照護商品購買意願之前置因素探討
3.	產品外部線索對消費者知覺之影響-來源國形象、價格與品牌之ㄧ致性

無相關書籍

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫