:::

詳目顯示

回上一頁
題名:「信任-關係承諾」理論之實證研究--海運承攬運送業為例
書刊名:行銷評論
作者:蔡坤宏 引用關係謝昇紘
作者(外文):Tsai, Kuen-hungShieh, Sheng-hung
出版日期:2005
卷期:2:3
頁次:頁277-310
主題關鍵詞:信任關係承諾海運承攬運送業TrustRelationship commitmentFreight forwarder
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:22
從1980年之後,行銷發展從服務行銷轉變為關係行銷,各國的研究者漸漸對於夥伴之間的關係進行一連串的研究,Morgan & Hunt (1994)認為成功的關係行銷需要信任與承諾的關係,並提出信任-關係承諾模型為主要的中介變數,後續的研究者以key mediating variables,KMV模型繼續對於夥伴關係進行延續的研究。本研究擬以整理Morgan & Hunt之後的研究者對於key mediating variables (KMV)模型的延續性研究,並進一步就其KMV模式進行海運承攬運送業與託運商之間的關係進行實證研究,檢視信任-關係承諾理論與前置變數(關係終止成本、關係利益、共享價值、溝通、投機行為)、結果變數(默許、離開的意願、合作、功能性衝突、決策不確定性)之間的關係及影響。
Traditional business process has provoked by advanced information technology and toward a collaborative and cooperative long-term orientation partnership rather than a short-term transactional relationship. This article aims to apple the key mediating variables, (KMV) model conceptualized by Morgan & Hunt in 1994, and after 1994 relationship marketing researcher used this key mediating variables KMV model's relevant research. This article will contribute to further study and empirical study based on key mediating variables, KMV model. In this study, the freight forwarders are taken as the research population. The results reveal that opportunistic behavior is the most important factor between the relationship partners. Their relationship will over when one of the partners has opportunistic behavior.
期刊論文
1.Kim, Y.(2001)。Searching for the organization-public relationship: A valid and reliable instrument。Journalism and Mass Communication Quarterly,78(4),799-815。  new window
2.Cote, J.、Latham, C.(2003)。Hidden Costs in the Physician-insurer Relationship。Journal of Health Care Finance,30(2),30-36。  new window
3.Mukherjee, A.、Nath, P.(2003)。A Model of Trust in Online Relationship Banking。The International Journal of Bank Marketing,21(1),5-15。  new window
4.Zineldin, M.、Jonsson, P.(2000)。An Examination of the Main Factors Affecting Trust/Commitment in Supplier-dealer Relationships: an Empirical Study of the Swedish Wood industry。The TQM Magazine,12(4),245-283。  new window
5.Birgelen, M. V.、Ryter, K. D.、Wetzels, M.(2000)。The Impact of Incomplete Information on the Use of Marketing Research Intelligence in International Service Settings: An Experimental Sudy。Journal of Service Research,2(4),372-387。  new window
6.Caldwell, D. F.、Chatman, J. A.、O'Reilly, C. A.(1990)。Building Organizational Commitment: A Multiform Study。Journal of Occupational Psychology,63(3),245-261。  new window
7.Das, T. K.、Tengs, B. S.(1998)。Between Trust and Control: Dveloping Confidence in Partner Cooperation in Alliances。Academy of Management Review,23(3),491-512。  new window
8.Farrelly, F.、Quester, P.、Mavondo, F.(2003)。Collaborative Communication in Sponsor Relations。Corporate Communication: An International journal,8(2),128-138。  new window
9.Mayer, R. C.、Davis, J. H.、Schoorman, F. D.(1995)。An integration Model of Organization Trust。Academy of Management Reivew,20(3),709-734。  new window
10.Pressey, A. D.、Mathews, B. P.(1998)。Relationship Marketing and Retailing: Comfortable Bedfellows。Customer Relationship Management,1(1),39-53。  new window
11.Sharma, V. M.、Krishnan, K. S.(2001)。Industrial and Organizational Salesforce Roles: A Relationship-based Perspective。Journal of Marketing Theory and Practice,9(3),44-60。  new window
12.Armstrong, J. S.、Overton, T. S.(1977)。Estimating non-response bias in mail survey。Journal of Marketing Research,14(3),396-402。  new window
13.Rodriguez, C. M.、Wilson, D. T.(2002)。Relationship Bonding and Trust as a Foundation for Commitment in U.S.-Mexican Strategic Alliances: A Structural Equation Modeling Approach。Journal of International Marketing,10(4),53-76。  new window
14.Andaleeb, S. S.(1995)。Dependence Relations and the Moderating Role of Trust: Implications for Behavioral Intentions in Marketing Channels。International Journal of Research in Marketing,12(2),157-172。  new window
15.Sharma, N.、Patterson, P. G.(1999)。The Impact of Communication Effectiveness and Service Quality on Relationship Commitment in Consumer, Professional Services。The Journal of Services Marketing,13(2),151-170。  new window
16.Kwon, Ik-Whan G.、Suh, Taewon(2004)。Factors Affecting the Level of Trust and Commitment in Supply Chain Relationships。The journal of Supply Chain Management,40(2),4-14。  new window
17.Kumar, Nirmalya、Stern, Louis W.、Achrol, Ravi S.(1992)。Assessing Reseller Performance from the Perspective of the Supplier。Journal of Marketing Research,29(2),238-253。  new window
18.Friman, Margareta、Gärling, Tommy、Millett, Bruce、Mattsson, Jan、Johnston, Robert(2002)。An Analysis of International Business-to-Business Relationships Based on the Commitment--Trust Theory。Industrial Marketing Management,31(5),403-409。  new window
19.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
20.Geyskens, Inge、Steenkamp, Jane-Benedict E. M.、Kumar, Nirmalya(1998)。Generalizations about Trust in Marketing Channel Relationships using Meta-Analysis。International Journal of Research in Marketing,15(3),223-248。  new window
21.Rawwas, M. Y. A.、Vitell, S. J.、Bernes, J. H.(1997)。Management of Conflict Using Individual Power Sources: A Retailers' Perspective。Journal of Business Research,40(1),49-64。  new window
22.Frazier, Gary L.(1983)。Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective。Journal of Marketing,47(4),68-78。  new window
23.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review,23(3),393-404。  new window
24.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
25.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika,16(3),297-334。  new window
26.Wong, Amy、Sohal, Amrik S.(2002)。An Examination of the Relationship between Trust, Commitment and Relationship Quality。International Journal of Retail & Distribution Management,30(1),34-50。  new window
27.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
28.Bejou, David、Palmer, Adrian(1998)。Service Failure and Loyalty: An Exploratory Empirical Study of Airline。Journal of Services Marketing,12(1),7-22。  new window
29.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。  new window
30.Deutsch, M.(1960)。The Effect of Motivational Orientation on Trust and Suspicion。Human Relations,13,123-139。  new window
31.Frankema, K. B.(2001)。On Managing Cultural Integration and Cultural Change Processes in Mergers and Acquisitions。Journal of European Industrial Training,25(2-4),192-207。  new window
32.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing Customer Relations for Profit: the Dynamics of Relationship Quality。International Journal of Service Industry Management,5(5),21-38。  new window
圖書
1.Pruitt, D. G.(1981)。Negotiation Hehavior。New York:Academic Press Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top