一、中文部分
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呂美玲，「從交易成本觀點探討資訊系統委外決策」，銘傳大學國際企業管理研究所未出版之碩士論文，2002年6月。
巫立宇，「高科技新創企業合作網路模式之研究」，國立政治大學國際貿易研究所未出版之博士論文，2002年5月。吳淑瑛，「商品展示會功能與績效之研究」，中國文化大學企業管理研究所未出版之碩士論文，1991年6月。
吳興蘭，「國際商展展覽行銷策略分析─以四大交易成本為架構」，國立政治大學國際貿易研究所未出版之碩士論文，2002年6月。
姚廣麒，「國際商品展覽會參展策略」，強化塑膠廣用新知，41期，1989年。
游聖舒，「拓銷利器─專業研討會」，中華民國對外發展協會專題研討會，1990年。
溫月球，「如何參加國外展覽」，外貿協會，八版，2001年。
熊欣華，「組織間合作的信心管理」，國立政治大學企業管理研究所未出版之博士論文，2001年7月。謝依辰，「從關係行銷觀點探討資訊系統委外決策」，銘傳大學國際企業管理研究所未出版之碩士論文，2002年6月。
簡丰敏，「商業展覽效用評估」，工商時報，1980年10月16日。
羅惠真，「影響商展績效因素之探討」，國立政治大學企業管理研究所未出版之碩士論文，1980年。
二、英文部分
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