| 期刊論文1. | 汪美香、葉桂珍(20001200)。消費者屬性、網站滿意度與網路購物意願關係之研究。企業管理學報,48,121-137。 延伸查詢 | 2. | Mitchell, A.、Dacin, P. A.(199612)。The Assessment of Alternative Measures of Consumer Expertise。Journal of Consumer Research,2,219-239。 | 3. | Cravens, D. W.(1995)。Introduction to the Special Issue。Journal of the Academy of Marketing Science,23(3),235-249。 | 4. | Holmlund, M.、Kock, S.(1996)。Relationship Marketing: The Importance of Banking Customer-Perceived Service Quality in Retail Banking。Service Industries Journal,16(3),287-304。 | 5. | Wang, H.、Lee, M. K.、Wang, C.(1998)。Consumer privacy concerns about Internet marketing。Communications of the ACM,41(3),63-70。 | 6. | Urban, Glen L.、Sultan, Fareena、Qualls, William J.(2000)。Placing Trust at the Center of Your Internet Strategy。Sloan Management Review,42(1),39-48。 | 7. | Merrilees, B.、Miller, D.(1999)。Direct selling in the west and east: The relative roles of product and relationship (guanxi) drivers。Journal of Business Research,45(3),267-273。 | 8. | Bowen, J. T.、Shoemaker, S.(1998)。Loyalty: A strategic commitment。Cornell Hotel and Restaurant Administration Quarterly,39(1),12-25。 | 9. | Sheehan, K. B.、Hoy, M. G.(2000)。Dimensions of Privacy Concern among Online Consumers。Journal of Public Policy & Marketing,19(1),62-73。 | 10. | Walsh, John、Godfrey, Sue(2000)。The Internet: A New Era in Customer Service。European Management Journal,18(1),85-92。 | 11. | Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。 | 12. | Sharma, N.、Patterson, P. G.(1999)。The Impact of Communication Effectiveness and Service Quality on Relationship Commitment in Consumer, Professional Services。The Journal of Services Marketing,13(2),151-170。 | 13. | Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。 | 14. | 蔡東峻、李奇勳(19991200)。消費者特性與網際網路購物意願關係之研究。管理學報,16(4),557-580。 延伸查詢 | 15. | Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research,13(4),411-454。 | 16. | Deighton, J.(1997)。Commentary on exploring the implications of the internet for consumer marketing。Journal of the Academy of Marketing Science,25(4),347-351。 | 17. | Ricard, L.、Perrien, J.(1999)。Explaining and evaluating the implementation of organizational relationship marketing in the banking industry: Clients' perception。Journal of Business Research,45(2),199-209。 | 18. | Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing,73(1),15-37。 | 19. | Levitt, Theodore(1981)。Marketing intangible products and product intangibles。Harvard Business Review,59(3),94-102。 | 20. | Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。 | 21. | Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing,76(3),309-322。 | 22. | 凌儀玲、傅豐玲、周逸衡(20001100)。影響網路使用者上網購物決定因素之比較。中華管理評論,3(4),111-125。 延伸查詢 | 23. | Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。 | 24. | Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing,64(3),34-49。 | 25. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。 | 26. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。 | 27. | Schurr, Paul H.、Ozanne, Julie L.(1985)。Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness。Journal of Consumer Research,11(4),939-953。 | 28. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。 | 29. | Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。 | 30. | Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology,87(3),548-577。 | 31. | Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。 | 32. | Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。 | 33. | Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing,52(1),20-35。 | 34. | Warrington, Traci B.、Abgrab, Nadia J.、Caldwell, Helen M.(2000)。Building Trust to Develop Competitive Advantage in E-business Relationships。Competitiveness Review,10(2),160-168。 | 35. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。 | 36. | Grönroos, Christian(1991)。The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s。Management Decision,29(1),7-13。 | 37. | Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。 | 38. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 | 39. | Bristor, Julia M.(1990)。Enhanced explanations of word of mouth communications: The power of relationships。Research in Consumer Behavior,4,51-83。 | 40. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 | 41. | Grönroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision,32(2),4-20。 | 42. | Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。 | 43. | Wong, Y. H.(1998)。Insider Story of Relationship Marketing in China: Favoritism, Guanxi and Adaptation。International Journal of Management,15(3),295-301。 | 44. | 陶蓓麗、廖則竣(2001)。臺灣企業全球資訊網建置情況之研究。淡江人文社會學刊,7,109-129。 延伸查詢 | 45. | Chang, K.、Ding, C. G.(1998)。Is Relationship Marketing Really Helpful to Increase Repeat Purchase in the Chinese Markets?。Journal of International Marketing and Marketing Research,23(3),157-164。 | 46. | Geiger, S.、Martin, S.(1999)。The Internet as a Relationship Marketing Tool - Some Evidence from Irish Companies。Irish Marketing Review,12(2),24-36。 | 47. | Geller, L. K.(1998)。The Internet: the Ultimate Relationship。Direct Marketing,61(5),36-38。 | 48. | Goodwin, C.(1991)。Privacy: Recognition of a Consumer Right。Journal of Public Policy & Marketing,10(1),149-166。 | 49. | Gordon, F. R.(1999)。The Marketing Firm。Journal of Economic Psychology,20(2),207-234。 | 50. | Mehta, S. S.、Maniaam, B.、Mehta, S. C.(1999)。Relationship Banking: A Multinational Bank's Application of Relationship Marketing。Journal of Business Strategies,16(2),121-134。 | 51. | Nowak, G. J.、Phelps, J.(1995)。Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When Privacy Matters。Journal of Direct Marketing,9(2),46-60。 | 52. | Schlegelmilch, B. B.、Sinkovics, R.(1998)。Viewpoint, Marketing in the Information Age - Can We Play for an Unpredictable Future?。International Marketing Review,15(3),162-170。 | 53. | Sheehan, K. B.、Hoy, M. G.(1999)。Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns。Journal of Advertising,28(3),37-51。 | 圖書1. | Vavra, Terry G.(1995)。After-marketing - How to keep customers for life through relationship marketing。Homewood, IL:Richard D, Irwin。 | 2. | McKenna, Regis(1991)。Relationship marketing--Successful strategies for the age of the customer。Addison-Wesley Publishing Company, Inc.。 | 3. | Turban, E.、Lee, J.、King, D.、Chung, H. M.(2000)。Electronic commerce: A managerial perspective。Upper Saddle River, New Jersey:Prentice-Hall。 | 4. | Newell, F.(2000)。Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing。McGraw-Hill。 | 5. | Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。 | 6. | Falk, R. Frank、Miller, Nancy B.(1992)。A Primer for Soft Modeling。University of Akron Press。 | 7. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 | 8. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 9. | Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。 | 10. | Allen, C. D.、Yaeckel, B.(1998)。Internet World Guide to One-to-One Marketing。Internet World Guide to One-to-One Marketing。New York, NY。 | 11. | Nambisan, S.(2000)。Towards Business Oriented Intranets: Knowledge Management in Organizations。Doing Business on the Internet。London, UK。 | 12. | Schwartz, E. I.(1996)。Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web。Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web。Bantam。 | 其他1. | 數位週刊(2000)。臺灣500大網站調查,沒有紀錄。 延伸查詢 | 圖書論文1. | Berry, L. L.(1983)。Relationship Marketing。Emerging Perspectives on Service Marketing。Chicago, IL:American Marketing Association。 | 2. | Sheaves, D. E.、Barnes, J. G.(1996)。The Fundamentals of Relationships: An Exploration of the Concept to Guide Marketing Implementation。Advances in Services Marketing and Management。Greenwich:JAI Press。 | |
| |