This study was attempted to explore the relationship between the characteristics and the preferences of the consumers of a resort hotel. The objective of this study was, therefore, to identify the relationship between the two variables: customers' characteristic and consumers' leisure activity preference of a resort hotel. The research hypotheses were proposed as follows: 1. Life style is correlated with leisure activity preference. 2. Personality is correlated with leisure activity preference. 3. Social status is correlated with leisure activity preference. 4. Consumers characteristics have impact on their leisure activity preferences. The research subjects were sampled from the consumers of Caesar Park Hotel. Questionnaire was used to determine the consumers' lifestyles, personality, social status, and leisure activity preferences. 100 of them were completed and returned. Data were analyzed by using factor analysis to represent customers' characteristics, frequency tabulation to represent consumers' leisure activity preferences, and t-Test analysis to determine the relationship between consumers' characteristics and their leisure activity preferences. The findings are as follows: 1. Significant correlation was found between social status and leisure activity preferences of the consumers of the resort hotel. 2. No significant correlation was found between lifestyles, personality and leisure activity preferences of the consumers characteristics of the resort hotel.. The study concludes two points as follows: 1. The study, using lifestyle and personality as variables, proved that consumers' characteristics and their leisure activity preferences are not correlated. 2. The social status can be effectively used as a variable to differentiate the leisure activity preferences of the consumers of the resort hotel.