This study is to explore how the tourist quality and tourist demands become major concerns and key factors for the pilgrims of South Kun-shen's Dai-tian Temple in participating the religious tour. The sample includes 208 pilgrims of South Kun-shen's Dai-tian Temple. Statistical methodologies such as descriptive statistics, one way analysis of variance, Scheff's multiple-comparison method, discriminate analysis, together with linear combination of the pilgrims' emphasis on the tourist quality are applied to indicate the main determinants of pilgrims' choice. The result shows the pilgrims' primary concern is the quality of tourist conductor, while the menu, the quality of the bus, the time arrangement, the tour planning, the choice of temple, the total expense, the type of housing as well as the quality of guide tour are also emphasized. Those who highlight the choice of temple, the quality of tourist conductor, time arrangement and the total expense are inclined to join the temple-oriented tour, as for those who value the quality of the bus, the type of housing, the quality of guide tour, the menu and the tour planning tend to participate in the tour involving both temples and scenic spots. The accuracy of discriminate function is 92.31%.